Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 

Animal-Friendly Guide New Zealand First


10 November 2011

Media Release


Animal-Friendly Guide New Zealand First

Three gorgeous Kiwi actors are banding together today to protest the ugly side of the beauty industry by launching New Zealand’s first-ever caring consumer guide, aiming to show how easy it is to avoid products tested on animals. Angela Bloomfield, Lisa Chappell and Elizabeth McMenamin will reveal how even beauty products have an ugly side.

The exciting new online consumer initiative ‘SAFEshopper’ is being produced by animal advocacy organisation SAFE. The group says that despite animal testing being widely condemned, tens of thousands of rabbits, mice and other animals are still commonly used in laboratories worldwide to test shampoos, lipsticks and household cleaners.

“Over 8,000 ingredients are available for commercial application without further testing yet cosmetics and household products sold in supermarkets, chemists and department stores are still being cruelly tested on animals. The website SAFEshopper.org.nz allows New Zealanders to find out which products are not tested on animals,” says SAFE campaign manager Mandy Carter.

SAFE is delighted to be teaming up with well-known actor and director Angela Bloomfield to empower everyday shoppers to become caring consumers. The familiar character Shortland Street and keen animal advocate is the face of SAFE’s new campaign and she is pleased to be part of it.

"I strongly oppose the use of animals in cruel and unnecessary cosmetic tests and I’m excited to be involved in something that will make a big difference to reducing animal suffering,” says Angela.

The SAFEshopper.org.nz website includes nearly 100 companies that don’t test ingredients or finished products on animals. It also identifies New Zealand companies as well as companies that are entirely vegan and cruelty free.

The site is www.safeshopper.org.nz which went live today.


SAFE SHOPPER CELEBRITY LAUNCH TODAY
Noon Thursday, 10 November 2011. Corner Customs St and Queen St, Lower Queen St, Auckland
Angela Bloomfield, Lisa Chappell and Elizabeth McMenamin will be appearing with special effects make-up to highlight the harm caused by testing products on animals. They will also be handing out free guide cards and products to Queen Street shoppers.


ENDS

© Scoop Media

 
 
 
Culture Headlines | Health Headlines | Education Headlines

 


Howard Davis Review: Tarantino's Pitch-Perfect Once Upon a Time … in Hollywood

Welcome back to the violent and misogynistic, yet always entertaining world of Quentin Tarantino, who this time around focuses his dyspeptic lens on Tinseltown's pimply backside. More>>


Westpac Exiting Cake Tin: Stadium Announces Naming Rights Agreement With Sky

Wellington Regional Stadium Trust (WRST) and Sky Network Television Ltd (Sky) have announced a new partnership that will see Sky secure the naming rights of the Stadium from 1 January 2020. More>>

ALSO:

ASB Classic: Serena Williams Confirmed For 2020

One of the biggest names in sport has confirmed she will be returning to the ASB Classic in 2020. Twenty-three time Grand Slam singles champion Serena Williams will return to Auckland’s ASB Tennis Arena to challenge for the ASB Classic title. More>>


Netball: Taurua To Coach Silver Ferns Through Two More Campaigns

Netball New Zealand has confirmed Taurua will guide the Silver Ferns as they take on the Australian Diamonds in October’s Cadbury Netball Series (Constellation Cup), along with the Northern Quad Series in late January. More>>

ALSO:

 
 
 
 
 

LATEST HEADLINES

  • CULTURE
  • HEALTH
  • EDUCATION
 
 
  • Wellington
  • Christchurch
  • Auckland