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Tennis Legend Andre Agassi Partners With Jacob’s Creek

Thursday, 5 January 2012, 12:51 pm
Press Release: Pernod Ricard NZ


Tennis Legend Andre Agassi Partners With Jacob’s Creek Ahead Of Australian Open


Andre Agassi


In the exciting lead up to the 2012 Australian Open, Jacob’s Creek has partnered with international tennis legend, Andre Agassi, to inspire people to be ‘Open’.

‘Open’ celebrates the notion of sharing your emotions and staying true to yourself just as Jacob’s Creek has always stayed true to its heritage and passion for winemaking.

During an exclusive personal interview for Jacob’s Creek, filmed in his hometown of Las Vegas in November, Andre Agassi opened up and spoke candidly about the on and off-the-court experiences that have shaped his life.

“It’s important to follow your convictions and do what you believe is right,” says Andre. “That takes courage, that takes … staying true to your character; that takes strength.”

The footage will be released as a series of short films entitled the Open Film Series, which will be available for viewing via www.jacobscreek.com.

One short film includes a story about the “dragon” – a monstrous tennis ball throwing machine that his dad built to help him practice his return service. Previews will also screen on selected television networks during broadcast of tennis events where Jacob’s Creek has an association.

The first of these will be the Seven Network in Australia during its official tennis broadcast of the 2012 Australian Open which runs from 16 to 29 January, followed by Wimbledon in June.

Jacob’s Creek is a proud sponsor of tennis around the world, and in New Zealand is proud to partner with Tennis Auckland for the ASB Classic and upcoming Heineken Open.

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