Tropical Island Reigns Supreme for Kiwis

Tropical Island Reigns Supreme for Kiwis

TomTom Survey shows New Zealanders want a relaxing, sun-filled holiday this winter

Auckland, 29 June 2012 – As cold weather sets in and people reach for their thermals, TomTom today announced results of a survey showing that Kiwis just want to relax in a tropical paradise this winter.

The independent study found if money was no obstacle then, most Kiwis dream holiday destination (34%) would be a ‘tropical island’. This lined up with the most sought after location globally in the 21-country study.

If a tropical paradise is out of reach, holidaying at home is the preferred destination (48%) for nearly half of Kiwis, followed by a visit to Australia (21%) with the most unpopular holiday destination being a trek through the mountains. The Coromandel, Bay of Plenty and Auckland prove to be the hotspot destinations for those holidaying at home.

The primary goal for Kiwis when holidaying is to relax (36%). Sun and beaches (26%) rank as their must-have holiday elements, followed by the pleasure of exploring new cities (20%).

The study also found that June is the second most popular month for a holiday – after the great December getaway - as people look to get a break from the cold winter weather.
“Most New Zealanders probably feel like they didn’t have a real summer because of the inconsistent weather between December and March this year, so the thought of a tropical holiday would be ideal, especially as weather gets colder,” says Valerie Cross, TomTom Public Relations Manager Asia Pacific.

Surprisingly, New Zealanders are the least nature-loving holiday-makers in the world with the smallest amount (14%) of respondents saying they go on holiday to enjoy nature. A Kiwi’s favourite part of the holiday appears to be shopping, with two thirds (66%) of respondents keen to browse the local shops, over options like visiting beaches (58%) and restaurants (54%).

New Zealanders are also some of the easily frustrated when they get lost (22%), nearly twice the global average (13%) and only a close second behind

Aussie travellers (24%). “It’s a real Kiwi trait not to ask for help when travelling by car. By having a TomTom unit on board, people can ensure that they get to their destination happy and ready to enjoy their precious holiday, especially if they use our LIVE Services and HD Traffic, which provide traffic updates every two minutes live on your TomTom, ” says Ms Cross.

The average holiday globally and in New Zealand will last between one and two weeks (35%)

. Kiwis will also spend between $400 and $1,000, on par with spending in 2011.

ENDS

TomTom Release Via 620 NZ (pdf)

Summer Holiday release NZ FINAL (pdf)

Map Share press release FINAL NZ (pdf)

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