PlayStation Vita Vodafone Charity Challenge

Che Fu and Alan Bell Take Out PlayStationVita Vodafone Charity Challenge

Auckland, Thursday 12th July 2012: After a pitting their gaming skills against some of the nation’s best-known sports names, musicians and media, Che Fu (musician) and Alan Bell (NZ Gamer editor) have been named the winners of the PlayStationVita Vodafone Charity Challenge.

Che and Alan were up against three rival teams (Manu Vatuvei and John Lai, Ben Matulino and Siobahan Keogh, and Thomas Abercrombie and Gerard Campbell) yesterday in an ‘Amazing Race’ style contest that played out at Auckland’s Viaduct. Each team had to carry out a series of challenges featuring a range of the PlayStation®Vita (PS®Vita) games and 3G enabled social applications including You Tube, Facebook, Twitter and Skype.

After an intense competition and fierce rivalry, Che and Alan came out on top. They took home not only bragging rights but also a $1,000 cheque for their chosen charity, Canteen which supports young people living with cancer.

“I’m really chuffed to take out the PlayStationVita Vodafone Charity Challenge. Racing round the Viaduct doing tasks like playing the augmented reality game, Reality Fighters, was awesome. It was really cool that we could use the Vodafone 3G connection and social apps to get clues and give people live updates on Twitter and Facebook about what we were doing” says Che Fu.

“I’m really happy that this win will provide Canteen with a donation” he adds.

David Hine, Director of Sales and Marketing, Sony Computer Entertainment New Zealand says, “The PlayStationVita gives users the best immersive, portable gaming experience on the market and the four teams competing yesterday had a blast battling it out with the PSVita.”

“With social gaming and connectivity at the heart of PlayStationVita, Vodafone’s award winning high speed 3G network is vital to ensure users have a high quality experience so they can be connected with their PlayStation life, friends and games, wherever they are” states Graham Wright, Head of Brand Engagement & Sponsorship, Vodafone New Zealand.
-ENDS-


Notes to Editor:
• Vodafone is the preferred provider of 3G connectivity for PlayStation®Vita (PS Vita) in New Zealand.
• The high speed and extensive coverage of Vodafone’s market leading network ensures that PS Vita users have a great, connected experience wherever they are.
• Vodafone’s high-quality network assists in enhancing the portable gaming experience and allows PS Vita 3G/Wi-Fi users to unite with their friends and the world around them.
• With Vodafone 3G connectivity users can stay constantly connected to their PlayStation world and their gaming friends using PS Vita’s native gaming and social network applications.

Contestants participating in the PlayStationVita Vodafone Charity Challenge:

First Place:
• Che Fu (Musician) and Alan Bell (NZ Gamer)
Second Place:
• Ben Matulino (Vodafone Warrior) and Siobhan Keogh (U TV / PC World)
Third Place:
• Thomas Abercrombie (NZ Breaker) and Gerard Campbell (Stuff.co.nz / The Press)
Fourth Place:
• Manu Vatuvei (Vodafone Warrior) and John Lai (Social Media NZ / Blogger)
About Sony Computer Entertainment New Zealand:
Based in Auckland, Sony Computer Entertainment New Zealand (SCENZ) is responsible for the distribution, marketing and sales of PLAYSTATION®3, PlayStation®2 and PSP™ (PlayStation®Portable) software and hardware in New Zealand.

Since the PLAYSTATION 3 launch on 23 March 2007 in New Zealand, over 175,000 consoles have been shipped and after many years as New Zealand's favourite game console, over 530,000 PlayStation 2 consoles have been shipped. PlayStation Portable has also enjoyed strong results in New Zealand with shipments now exceeding 200,000 units making it the number one console for portable gaming in New Zealand. For global figures, please refer to the Sony Computer Entertainment Europe information below.

For more information on PlayStation products visit www.playstation.co.nz

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