Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


SUBWAY® Pro Cycling to Finish in December

SUBWAY® Pro Cycling to Finish in December

4 September 2012

After eight successful years as naming rights sponsor of SUBWAY® Pro Cycling, SUBWAY® Restaurants will be concluding its sponsorship of New Zealand’s only professional cycling team at the end of 2012.

General Manager of SUBWAY® Pro Cycling Hayden Godfrey says that he could not have wished for a better sponsorship partner in SUBWAY® restaurants, but like everything there comes a time when changes have to be made.

“We have had a very good relationship with the SUBWAY® brand in New Zealand and their support for the past eight years has enabled the team to run a very successful programme both in New Zealand and overseas.

We have been fortunate to have had the SUBWAY® brand as our major naming rights sponsor for so long. Their support helped grow the team’s profile as we established New Zealand’s most successful and longest running professional cycling team. While we’re disappointed to see the sponsorship come to an end, it does open up new opportunities.

SUBWAY® New Zealand Head of Marketing David Herrick said that the decision not to continue sponsoring the team was a hard one and that the team’s track record of delivering results is a testament to their great ability.

“We’re proud of the incredible achievements the team have had over the past few years. Going forward we are committed to investing in, and raising the profiles of, our sponsorships of multisport legends Richard and Elina Ussher and the up-and-coming triathlete Danielle Mackenzie.”

Godfrey said the team’s focus to be a home for New Zealand’s top domestic riders while providing a development programme for promising new cyclists looking to establish themselves internationally has worked well. Many of New Zealand’s top riders have ridden for the team, including Gordon McCauley, Hayden Roulston, Jesse Sergeant, Sam Bewley and Greg Henderson.

Godfrey, a former World Champion track cyclist, said he was currently seeking a new naming rights sponsor for the team and was in contact with a number of potential companies interested in the sponsorship opportunity.

“The concept of a professional cycling team has proven a very good vehicle for lifting brand profiles and we are excited by the prospect of working with a new major sponsor. We have a fantastic group of existing sub sponsors which are committed to the continuation of the team.”

The SUBWAY® Pro Cycling Team was established in 2004 and became New Zealand's first professional cycling team in 2009. It is currently the only registered UCI professional team in New Zealand.

Currently the team comprises 12 of New Zealand's leading cyclists including Olympic bronze medalist Westley Gough and under-19 rising star Dylan Kennett who won three silver medals and a bronze medal at Augusts world junior track championships in Invercargill riding for New Zealand.

The SUBWAY® Pro Cycling Team will operate as scheduled until the end of the 2012 season with the Armstrong Motor Group Festival of Cycling in Christchurch on the 1st and 2nd of December being the last official event for the SUBWAY® Pro Cycling team.

For more information please visit www.subwaycycling.co.nz

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

With Hunters & Collectors: The Rolling Stones Announce New Auckland Date

It’s the news New Zealand has been waiting for. The Rolling Stones today confirmed the rescheduled dates and venues for both the Australian and New Zealand legs of their highly anticipated ’14 On Fire’ tour. Now, Frontier Touring is also delighted ... More>>

ALSO:

Flying Things: Conchords, Pretties Help BATS Fly Home

The launch of BATS theatre’s fundraising campaign has taken off – with a bit of help from their friends. And with friends like theirs… An event last night hosted by Te Radar at Wellington’s latest waterfront venue, Shed 6, featured Fly My Pretties and, in a dream-come-true scenario, Flight of the Conchords. More>>

ALSO:

Environment: Zoo’s Own Wētā Workshop Produces Rare Giants For Release

Following unprecedented breeding and rearing success, Auckland Zoo is today releasing 150 of New Zealand’s largest giant wētā, the wētā punga, onto pest-free Motuora Island in the Hauraki Gulf. A further 150 will be released onto Tiritiri Matangi next month. More>>

Girls On Film: Divergent Hits The Big Screen

n January, Catching Fire (the second film in the Hunger Games series) not only became the biggest US box office success of 2013 : it also became the first film starring a female actor (ie. Jennifer Lawrence) to top the annual domestic earnings chart since The Exorcist, 40 years ago. More>>

ALSO:

Wellington.Scoop: No Travel Sanctions For Russian Billionaire’s Superyacht

On the same day that New Zealand announced travel sanctions against selected Russians, a Russian billionaire’s superyacht berthed in Wellington Harbour. More>>

ALSO:

Mental Health: UC Researchers Believe Robots Can Persuade People To Conform

A team of University of Canterbury (UC) researchers and scientists believe robots can persuade people to conform through group pressure... ``Our results showed that robots can induce conformity but to a significantly lesser degree than humans." More>>

NZ On Air: Local Content Holds Steady At 32% Of Television Schedules

Since 1989 NZ On Air has measured local free-to-air television content. The report compares the schedules of the six national free-to-air channels, to observe trends and changes in the local content landscape. More>>

Arts Fest: 2014 New Zealand Festival A Spectacular Celebration

The New Zealand Festival welcomed the world to Wellington over 24 days (21 Feb – 16 Mar) of arts events across the city. “[current figures show] slight increase on the 110,000 tickets issued in 2012. It’s a great result.” More>>

Opera: Happy 70th Birthday Dame Kiri Te Kanawa

Our first lady of song who “feels more like at 15 year old” will celebrate her significant birthday on stage at Covent Garden tomorrow night (Friday morning NZT), performing in the Royal Opera House’s production of La fille du régiment (The Daughter of the Regiment) as La Duchess de Crackentorp. More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news