Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


SUBWAY® Pro Cycling to Finish in December

SUBWAY® Pro Cycling to Finish in December

4 September 2012

After eight successful years as naming rights sponsor of SUBWAY® Pro Cycling, SUBWAY® Restaurants will be concluding its sponsorship of New Zealand’s only professional cycling team at the end of 2012.

General Manager of SUBWAY® Pro Cycling Hayden Godfrey says that he could not have wished for a better sponsorship partner in SUBWAY® restaurants, but like everything there comes a time when changes have to be made.

“We have had a very good relationship with the SUBWAY® brand in New Zealand and their support for the past eight years has enabled the team to run a very successful programme both in New Zealand and overseas.

We have been fortunate to have had the SUBWAY® brand as our major naming rights sponsor for so long. Their support helped grow the team’s profile as we established New Zealand’s most successful and longest running professional cycling team. While we’re disappointed to see the sponsorship come to an end, it does open up new opportunities.

SUBWAY® New Zealand Head of Marketing David Herrick said that the decision not to continue sponsoring the team was a hard one and that the team’s track record of delivering results is a testament to their great ability.

“We’re proud of the incredible achievements the team have had over the past few years. Going forward we are committed to investing in, and raising the profiles of, our sponsorships of multisport legends Richard and Elina Ussher and the up-and-coming triathlete Danielle Mackenzie.”

Godfrey said the team’s focus to be a home for New Zealand’s top domestic riders while providing a development programme for promising new cyclists looking to establish themselves internationally has worked well. Many of New Zealand’s top riders have ridden for the team, including Gordon McCauley, Hayden Roulston, Jesse Sergeant, Sam Bewley and Greg Henderson.

Godfrey, a former World Champion track cyclist, said he was currently seeking a new naming rights sponsor for the team and was in contact with a number of potential companies interested in the sponsorship opportunity.

“The concept of a professional cycling team has proven a very good vehicle for lifting brand profiles and we are excited by the prospect of working with a new major sponsor. We have a fantastic group of existing sub sponsors which are committed to the continuation of the team.”

The SUBWAY® Pro Cycling Team was established in 2004 and became New Zealand's first professional cycling team in 2009. It is currently the only registered UCI professional team in New Zealand.

Currently the team comprises 12 of New Zealand's leading cyclists including Olympic bronze medalist Westley Gough and under-19 rising star Dylan Kennett who won three silver medals and a bronze medal at Augusts world junior track championships in Invercargill riding for New Zealand.

The SUBWAY® Pro Cycling Team will operate as scheduled until the end of the 2012 season with the Armstrong Motor Group Festival of Cycling in Christchurch on the 1st and 2nd of December being the last official event for the SUBWAY® Pro Cycling team.

For more information please visit www.subwaycycling.co.nz

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Eddie Izzard: UK Comedy Legend Returns

Hailed as one of the foremost stand up comedians of his generation. Star of stage and screen. Tireless supporter of charity. Runner. Political campaigner. Fashion Icon... February 2015, Eddie Izzard will bring his massive FORCE MAJEURE world tour to New Zealand with tickets going on sale at 10am on Tuesday 28th October. More>>

Festival Starts 28 Oct: Improv Fest Makes Up New Show

For any other festival, finding out less than two weeks from showtime that half the cast of a programmed show can’t make it to New Zealand would be a nightmare. Instead, the New Zealand Improv Festival Director Jennifer O’Sullivan saw an opportunity ... More>>

NZ Music Awards Finalists: Lorde, Sol3 Mio Top 2014 Tuis Charge

Lorde has taken the music world by storm during the past year and she co-leads the 2014 Tui charge with five finalist spots. Joining her is newcomer family opera trio, Sol3 Mio. They are followed closely by Ladi6 and David Dallas, both up for four awards each. More>>

From 'Luther' Creator: Major New Zealand Crime Series For BBC

Libertine Pictures and writer Neil Cross have teamed up with leading international TV producer Carnival Films to develop a major new crime series set in Rotorua. Libertine will develop the contemporary drama series with Carnival, producer of internationally-acclaimed British period drama Downton Abbey, for the BBC. More>>

ALSO:

Family Statement: Death Of Ewen Gilmour

“Ewen was a much loved and cherished member of our family, he was a larger than life character and by his very nature was kind, generous and always giving of his time to those who asked for his help." More>>

ALSO:

Auckland: St. Jerome's Laneway Festival - Line-Up Announced

Traversing seven cities and three countries, the festival has well and truly settled into its home in each state. From the grassy knolls and towering silos at home in Auckland, to the sparkling backdrop of the Maribyrnong... More>>

Scoop Review Of Books: No Longer An Island

Simon Nathan reviews 'Zealandia: Our Continent Revealed': The idea that New Zealand is part of a large submerged continent is not new... There was renewed interest in the extent of offshore New Zealand from the 1970s onwards with the start of offshore drilling for oil and gas, and this was given impetus by a UN agreement which allowed countries to claim an Extended Continental Shelf (ECS). More>>

Art: Simon Denny Recreates Kim Dotcom’s Personal Effects

Who owns what? How has the internet changed our relation to the world? These are two of the many questions Simon Denny raises in the latest exhibition at the Adam Art Gallery, opening on Saturday 4 October. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news