Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Stunning new video footage enhances Queenstown ad campaign

Stunning new video footage enhances Queenstown marketing campaign

Queenstown, 21 September 2012 – New high definition video integrated into Destination Queenstown’s latest marketing campaign will give Kiwis and Australians more compelling reasons to choose the lake and alpine resort as their spring/summer holiday destination.

The multi-media campaign, now in market, will target New Zealanders and east coast Australians with a particular focus on families, young professionals and ‘empty nesters’.

In addition to print advertising, 15 and 30 second video vignettes will be broadcast on New Zealand’s TV3 and Four On Demand channels as well as through websites and social networks.

A specific landing page has also been developed on www.queenstownNZ.co.nz to ensure potential visitors are directed straight to relevant travel information.

Destination Queenstown CEO Graham Budd says the aim of the campaign is to inspire people to book a holiday now by giving them a real sense of what the region’s dramatic landscape, fantastic outdoor lifestyle, unique seasonal experiences, and relaxed vibe are like in spring and summer.

“Queenstown’s spectacular lake and alpine scenery, huge range of things to do, friendly people, long days and warm sunshine have made it one of New Zealand’s favourite summer holiday spots.

“Thanks to new HD footage shot over the past year, we’ve been able to enrich our campaign with stunning videos that showcase the diversity of experiences people can have in the region,” he says.

“During the summer months the sun rises at 5am and sets as late as 10pm so locals and visitors are out in force sunbathing on the beaches and swimming, fishing, waterskiing, parasailing, kayaking and rafting in the lake and rivers as well as enjoying adventure activities, hiking and biking trails, golf courses, wineries, shopping, and events. In the evenings town offers a vibrant dining and social scene or people can kick back and enjoy a BBQ and glass of local wine while watching the sun set over the mountains.”

Mr Budd believes Queenstown’s action-packed calendar of arts, cultural and sporting events throughout spring and summer is also a major drawcard for visitors. Upcoming events include the TSS Earnslaw centenary and Gold 150 celebrations in October, spectacular New Year’s Eve street party and fireworks, the month-long Summerdaze Festival, Glenorchy Races, the hugely popular and colourful national Rugby Sevens tournament, international concerts, and the NZPGA Pro Am Golf Tournament.

“Add to the mix cheaper, more frequent flights and a range of accommodation options and you’ve got a great value spring or summer holiday for all ages and budgets,” says Mr Budd. “For Kiwis it’s like taking an international holiday without leaving the country.”

Queenstown recently polled as the number one holiday destination for New Zealanders according to a survey by Travelbug, the travel website run by Trade Me. Results showed it as the location Kiwis most enjoyed holidaying in and the place most people aspired to visit.

Click here to view Queenstown’s spring and summer video or visit the website landing page, complete with video vignettes here.

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Eddie Izzard: UK Comedy Legend Returns

Hailed as one of the foremost stand up comedians of his generation. Star of stage and screen. Tireless supporter of charity. Runner. Political campaigner. Fashion Icon... February 2015, Eddie Izzard will bring his massive FORCE MAJEURE world tour to New Zealand with tickets going on sale at 10am on Tuesday 28th October. More>>

Festival Starts 28 Oct: Improv Fest Makes Up New Show

For any other festival, finding out less than two weeks from showtime that half the cast of a programmed show can’t make it to New Zealand would be a nightmare. Instead, the New Zealand Improv Festival Director Jennifer O’Sullivan saw an opportunity ... More>>

NZ Music Awards Finalists: Lorde, Sol3 Mio Top 2014 Tuis Charge

Lorde has taken the music world by storm during the past year and she co-leads the 2014 Tui charge with five finalist spots. Joining her is newcomer family opera trio, Sol3 Mio. They are followed closely by Ladi6 and David Dallas, both up for four awards each. More>>

From 'Luther' Creator: Major New Zealand Crime Series For BBC

Libertine Pictures and writer Neil Cross have teamed up with leading international TV producer Carnival Films to develop a major new crime series set in Rotorua. Libertine will develop the contemporary drama series with Carnival, producer of internationally-acclaimed British period drama Downton Abbey, for the BBC. More>>

ALSO:

Family Statement: Death Of Ewen Gilmour

“Ewen was a much loved and cherished member of our family, he was a larger than life character and by his very nature was kind, generous and always giving of his time to those who asked for his help." More>>

ALSO:

Auckland: St. Jerome's Laneway Festival - Line-Up Announced

Traversing seven cities and three countries, the festival has well and truly settled into its home in each state. From the grassy knolls and towering silos at home in Auckland, to the sparkling backdrop of the Maribyrnong... More>>

Scoop Review Of Books: No Longer An Island

Simon Nathan reviews 'Zealandia: Our Continent Revealed': The idea that New Zealand is part of a large submerged continent is not new... There was renewed interest in the extent of offshore New Zealand from the 1970s onwards with the start of offshore drilling for oil and gas, and this was given impetus by a UN agreement which allowed countries to claim an Extended Continental Shelf (ECS). More>>

Art: Simon Denny Recreates Kim Dotcom’s Personal Effects

Who owns what? How has the internet changed our relation to the world? These are two of the many questions Simon Denny raises in the latest exhibition at the Adam Art Gallery, opening on Saturday 4 October. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news