Stunning new video footage enhances Queenstown ad campaign
Stunning new video footage enhances Queenstown marketing campaign
Queenstown, 21 September 2012 – New high definition video integrated into Destination Queenstown’s latest marketing campaign will give Kiwis and Australians more compelling reasons to choose the lake and alpine resort as their spring/summer holiday destination.
The multi-media campaign, now in market, will target New Zealanders and east coast Australians with a particular focus on families, young professionals and ‘empty nesters’.
In addition to print advertising, 15 and 30 second video vignettes will be broadcast on New Zealand’s TV3 and Four On Demand channels as well as through websites and social networks.
A specific landing page has also been developed on www.queenstownNZ.co.nz to ensure potential visitors are directed straight to relevant travel information.
Destination Queenstown CEO Graham Budd says the aim of the campaign is to inspire people to book a holiday now by giving them a real sense of what the region’s dramatic landscape, fantastic outdoor lifestyle, unique seasonal experiences, and relaxed vibe are like in spring and summer.
“Queenstown’s spectacular lake and alpine scenery, huge range of things to do, friendly people, long days and warm sunshine have made it one of New Zealand’s favourite summer holiday spots.
“Thanks to new HD footage shot over the past year, we’ve been able to enrich our campaign with stunning videos that showcase the diversity of experiences people can have in the region,” he says.
“During the summer months the sun rises at 5am and sets as late as 10pm so locals and visitors are out in force sunbathing on the beaches and swimming, fishing, waterskiing, parasailing, kayaking and rafting in the lake and rivers as well as enjoying adventure activities, hiking and biking trails, golf courses, wineries, shopping, and events. In the evenings town offers a vibrant dining and social scene or people can kick back and enjoy a BBQ and glass of local wine while watching the sun set over the mountains.”
Mr Budd believes Queenstown’s action-packed calendar of arts, cultural and sporting events throughout spring and summer is also a major drawcard for visitors. Upcoming events include the TSS Earnslaw centenary and Gold 150 celebrations in October, spectacular New Year’s Eve street party and fireworks, the month-long Summerdaze Festival, Glenorchy Races, the hugely popular and colourful national Rugby Sevens tournament, international concerts, and the NZPGA Pro Am Golf Tournament.
“Add to the mix cheaper, more frequent flights and a range of accommodation options and you’ve got a great value spring or summer holiday for all ages and budgets,” says Mr Budd. “For Kiwis it’s like taking an international holiday without leaving the country.”
Queenstown recently polled as the number one holiday destination for New Zealanders according to a survey by Travelbug, the travel website run by Trade Me. Results showed it as the location Kiwis most enjoyed holidaying in and the place most people aspired to visit.