New Zealand’s First Ethical Fashion Show

Media Release

31 October 2012

New Zealand’s First Ethical Fashion Show makes a difference on the catwalk

New Zealand’s First Ethical Fashion Show will be revealed on the catwalk at the Sustainable City Showcase at The Cloud on Friday 23 November at 6pm.

New Zealand’s leading sustainable designers will use the opportunity to demonstrate how to remain on trend while transforming wardrobes from man-made fabric to garments that are made with organic and sustainable fabrics and production processes. The sustainable designers showcasing their summer collections include Miranda Brown, Sitka, We’ar and Starfish.

“Using fabrics that are closest to nature, with non-toxic dyes that are easy on the earth, sustainable fashion not only looks good and lasts longer, it contributes to a healthier planet at a critical time,” says Rachel Brown, CEO of the Sustainable Business Network, which is organising the fashion show.

“Fashion trends dictate that clothes only last one season. Often made from cheap labour and poor working conditions and from man-made fabrics, the never ceasing supply of low priced garments has led to a throw away mentality for many people. Sustainable fashion means rethinking this paradigm and investing in fashion items that can transcend seasons and trends – and that don’t literally cost the earth.”

Bringing a youthful funk to the stage, emerging new designers from NZ Fashion Tech will demonstrate how clothes destined for landfill can be upcycled into cool, sustainable fashion.

New Zealand’s First Ethical Fashion Show is a fashion show with a difference. All contributors and products – from the design labels to hair products, make-up and lighting – have been hand-picked because of their commitment to sustainability.

“This fashion show will bust through the ‘hemp & sandals’ barrier, integrating every day solutions such as household products from EcoStore and products for kids from Nature Baby, all to music powered up by George FM,” says Rachel. “We’ll show you how a sustainable future can be sexy, fun, gentler on our planet and generally way cooler than the alternative.”

The show will be managed by Yasmin Farry, with models provided by Vanity Walk. Cheetan Mongia, TRESemmé New Zealand top stylist of 2011, will be glamming them up with great natural hair products. All models will wear ethical clothing and beauty products.

The Ethical Fashion Show is part of the Sustainable City Showcase, a three day event at The Cloud showcasing the latest sustainable businesses and innovators in a pop-up sustainable city.

For further information about the Sustainable City Showcase and to purchase tickets for the Ethical Fashion Show go to www.SustainableCity.org.nz

What: New Zealand’s First Ethical Fashion Show

Date: Friday 23 November 2012

Time: 6-7pm

Venue: The Cloud, Queen’s Wharf

Tickets: $30, to include a glass of sustainable bubbles and an eco goody bag. To purchase tickets to go www.SustainableCity.org.nz

ENDS

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