Competition Hotting Up As Finalists Announced
Competition Hotting Up As
Finalists Announced for DHL Fashion Export Award
Auckland, 8 November 2012 - Three of New Zealand’s top emerging fashion exporters are a step closer to winning the highly coveted DHL Express Fashion Export Scholarship following an announcement today.
The competition was tougher than ever this year with online only exporters being eligible for the first time. However the star cast of judges that included iconic designer Kate Sylvester, entrepreneur Erica Crawford, fashion commentator Carolyn Enting, DHL’s Megan Wildermoth and Fashion Industry New Zealand (FINZ) Chairman Paul Blomfield are pleased to announce the following:
The 2012 DHL Express Fashion Export Scholarship finalists are (in alphabetical order):
• I Love Ugly, (Auckland)
Starnes, designer Ingrid Starnes (Auckland)
designer Gosia Piatek (Wellington)
The winning scholarship package includes international freight to the value of NZ$10,000, coaching in freight and logistics from DHL Express, a tailored export mentoring package from Fashion Industry New Zealand (FINZ) and an annual FINZ membership.
Fashion designers from around New Zealand were invited to submit a design portfolio together with their formal application and were judged last week by fashion and exporting industry leaders. It is the first year that online only exporters were included in the competition.
“Fashion is an important sector of New Zealand’s export market and through the DHL Express Fashion Export Scholarship we’ll continue to support this industry and help grow its success,” says Megan Wildermoth, national strategic account manager (fashion and textiles) at DHL Express New Zealand.
“DHL Express opened the scholarship to online only exporters for the first time this year in recognition of the importance of online export as a channel to market. We were delighted with the calibre of entrants but the chosen three are impressive in the New Zealand fashion scene and have demonstrated strong export potential in terms of design and strategy,” adds Megan Wildermoth.
This is what all the judges had to say about the finalists:
I Love Ugly
“I Love Ugly has a strong and strategic online presence that compliments traditional retail and this will allow them to expand. Their range is easy, very sell-able online and they offer the full range of products in the men’s wear range. They have a great vision, they know exactly what they want, what they have to do to achieve it and already have a fan base amongst its target market.”
“Ingrid Starnes has a complete collection that’s
beautifully put together with a lot of style. She has a very
strong design aesthetic that is very well supported
domestically. With her business foundations already in place
and a clear export strategy, she has the potential to really
take off in export markets.”
“Kowtow has a distinctive point of difference with
their sustainability angle and that provides them with great
opportunities globally. The designer Gosia has a clear
export strategy with plenty of room to expand. Her design
aesthetic is timeless, ageless and has an enduring quality
the means it will last more than one season. Gosia has
exhibited some real depth to the Kowtow brand.”
The winner of the DHL Express Fashion Export Scholarship will be announced at an awards event and fashion installation at 6.30pm on Tuesday 13 November in Auckland.
About the DHL
Express Fashion Export Scholarship
The scholarship was developed as a joint initiative between DHL and Fashion Industry New Zealand (FINZ) in 2008. DHL went on to launch the programme in Australia in 2010.
DHL – The
Logistics company for the world
DHL is the global market leader in the logistics industry and “The Logistics company for the world”. DHL commits its expertise in international express, air and ocean freight, road and rail transportation, contract logistics and international mail services to its customers. A global network composed of more than 220 countries and territories and about 275,000 employees worldwide offers customers superior service quality and local knowledge to satisfy their supply chain requirements. DHL accepts its social responsibility by supporting climate protection, disaster management and education.
DHL is part of Deutsche Post DHL. The Group generated revenue of 53 billion euros in 2011.
Fashion Industry New Zealand (FINZ)
FINZ is the voice of New Zealand’s fashion and apparel industry. Established in 2002, the non-profit organisation was founded by the industry to provide professional representation and support for the industry. “Our mission is to ensure the future growth and development of the fashion and apparel industry. And, to see it valued for its economic, creative and cultural contribution to New Zealand.”
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