Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Winter Games NZ to deliver unprecedented media profile

Winter Games NZ to deliver unprecedented international media profile

8 NOVEMBER 2012 – The 2013 Winter Games NZ are set to achieve an unprecedented level of international television and internet coverage as a result of a ground breaking marketing partnership signed this week. For the first time, Winter Games NZ will work with IMG Media, part of IMG Worldwide, the world’s leading sports, fashion and media company, to secure coverage across both the traditional broadcast and digital platforms.

When the world’s top athletes, including New Zealand Olympic gold hopeful Jossi Wells, compete, the resulting TV coverage will be delivered to a minimum of 25 targeted countries in the form of fourteen daily 22-minute highlight shows, one 52-minute official film and daily video news releases resulting in an audience reach in excess of 1 billion homes.

Positioned as one of the top five winter sports events in the world, Winter Games NZ will feature the world’s elite snow sports athletes as they prepare for the 2014 Winter Olympics in Sochi, Russia. With five FIS World Cup and three IPC World Cup events, Winter Games NZ will play an important role in the Olympic and Paralympic qualification process, making or breaking the dreams of many. The world class action will provide compelling sports programming against the spectacular backdrop of New Zealand’s Southern Alps, showcasing the country as one of the world’s leading snow sports destinations.

Snow Sports NZ CEO, Marty Toomey said the partnership would help generate new opportunities for New Zealand athletes. “New Zealand is an emerging player on the world scene as a winter and spring training and competition destination,” he said. “The partnership between Winter Games NZ and IMG will ensure our emerging talent, our world class athletes, our events hosting capabilities and New Zealand’s amazing facilities are showcased around the globe. Snow Sports NZ looks forward to capitalising on the increased profile and opportunities that come about as a result of this partnership.”

Chris Guinness, SVP Head of IMG Media, Asia Pacific for IMG, said, “We are delighted to be working alongside the Winter Games NZ to assist them with growing exposure and developing the profile of the event through international TV distribution and digital media syndication

“The Winter Games NZ is the premier event in New Zealand and one of the top five snow multi-sports events in the world. IMG will utilise our worldwide international sales team in sixty offices in thirty countries around the world to ensure that event highlights are seen in as many countries as possible.”

Tourism New Zealand’s General Manager Brand and International PR Catherine Bates says the Winter Games in 2013 provides a platform to leverage media opportunities showcasing New Zealand as a winter holiday destination.

“For 15 days in August, New Zealand is in the spotlight for snow-sport lovers and their family and friends, world-wide. The participation of international sports stars and the presence of international media provide a fantastic opportunity to showcase to the world that New Zealand is the ultimate winter holiday destination for everyone - whether you are looking for action on the slopes, or if you prefer to observe the games while relaxing in stunning surroundings.

Tourism New Zealand will work alongside the games organisers to maximise the media profile achieved over the course of the games and encourage others to share their Winter Games’ stories through social media – a channel that has become so powerful in promoting a destination to others.”

Winter Games NZ CEO, Arthur Klap said the partnership was indicative of the standard Winter Games had reached.

“Few events get the opportunity to partner with organisations such as IMG as they demand that the product is world class if they are to have any success in distributing the television product. We know how magnificent New Zealand, its mountains and its athletes are, now everyone else will as well!”

Winter Games NZ takes place from 11-25 August 2013 featuring the sports of alpine skiing, cross country skiing, snowboard, freeskiing and curling over 25 events at Coronet Peak, Snow Farm, Snow Park, Cardrona Alpine Resort and Naseby. The two-week long Games also include a full Downtown Sessions festival programme featuring films, live music and entertainment in Queenstown and Lake Wanaka. For further information, visit www.wintergamesnz.com.

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Eddie Izzard: UK Comedy Legend Returns

Hailed as one of the foremost stand up comedians of his generation. Star of stage and screen. Tireless supporter of charity. Runner. Political campaigner. Fashion Icon... February 2015, Eddie Izzard will bring his massive FORCE MAJEURE world tour to New Zealand with tickets going on sale at 10am on Tuesday 28th October. More>>

Festival Starts 28 Oct: Improv Fest Makes Up New Show

For any other festival, finding out less than two weeks from showtime that half the cast of a programmed show can’t make it to New Zealand would be a nightmare. Instead, the New Zealand Improv Festival Director Jennifer O’Sullivan saw an opportunity ... More>>

NZ Music Awards Finalists: Lorde, Sol3 Mio Top 2014 Tuis Charge

Lorde has taken the music world by storm during the past year and she co-leads the 2014 Tui charge with five finalist spots. Joining her is newcomer family opera trio, Sol3 Mio. They are followed closely by Ladi6 and David Dallas, both up for four awards each. More>>

From 'Luther' Creator: Major New Zealand Crime Series For BBC

Libertine Pictures and writer Neil Cross have teamed up with leading international TV producer Carnival Films to develop a major new crime series set in Rotorua. Libertine will develop the contemporary drama series with Carnival, producer of internationally-acclaimed British period drama Downton Abbey, for the BBC. More>>

ALSO:

Family Statement: Death Of Ewen Gilmour

“Ewen was a much loved and cherished member of our family, he was a larger than life character and by his very nature was kind, generous and always giving of his time to those who asked for his help." More>>

ALSO:

Auckland: St. Jerome's Laneway Festival - Line-Up Announced

Traversing seven cities and three countries, the festival has well and truly settled into its home in each state. From the grassy knolls and towering silos at home in Auckland, to the sparkling backdrop of the Maribyrnong... More>>

Scoop Review Of Books: No Longer An Island

Simon Nathan reviews 'Zealandia: Our Continent Revealed': The idea that New Zealand is part of a large submerged continent is not new... There was renewed interest in the extent of offshore New Zealand from the 1970s onwards with the start of offshore drilling for oil and gas, and this was given impetus by a UN agreement which allowed countries to claim an Extended Continental Shelf (ECS). More>>

Art: Simon Denny Recreates Kim Dotcom’s Personal Effects

Who owns what? How has the internet changed our relation to the world? These are two of the many questions Simon Denny raises in the latest exhibition at the Adam Art Gallery, opening on Saturday 4 October. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news