Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Winter Games NZ to deliver unprecedented media profile

Winter Games NZ to deliver unprecedented international media profile

8 NOVEMBER 2012 – The 2013 Winter Games NZ are set to achieve an unprecedented level of international television and internet coverage as a result of a ground breaking marketing partnership signed this week. For the first time, Winter Games NZ will work with IMG Media, part of IMG Worldwide, the world’s leading sports, fashion and media company, to secure coverage across both the traditional broadcast and digital platforms.

When the world’s top athletes, including New Zealand Olympic gold hopeful Jossi Wells, compete, the resulting TV coverage will be delivered to a minimum of 25 targeted countries in the form of fourteen daily 22-minute highlight shows, one 52-minute official film and daily video news releases resulting in an audience reach in excess of 1 billion homes.

Positioned as one of the top five winter sports events in the world, Winter Games NZ will feature the world’s elite snow sports athletes as they prepare for the 2014 Winter Olympics in Sochi, Russia. With five FIS World Cup and three IPC World Cup events, Winter Games NZ will play an important role in the Olympic and Paralympic qualification process, making or breaking the dreams of many. The world class action will provide compelling sports programming against the spectacular backdrop of New Zealand’s Southern Alps, showcasing the country as one of the world’s leading snow sports destinations.

Snow Sports NZ CEO, Marty Toomey said the partnership would help generate new opportunities for New Zealand athletes. “New Zealand is an emerging player on the world scene as a winter and spring training and competition destination,” he said. “The partnership between Winter Games NZ and IMG will ensure our emerging talent, our world class athletes, our events hosting capabilities and New Zealand’s amazing facilities are showcased around the globe. Snow Sports NZ looks forward to capitalising on the increased profile and opportunities that come about as a result of this partnership.”

Chris Guinness, SVP Head of IMG Media, Asia Pacific for IMG, said, “We are delighted to be working alongside the Winter Games NZ to assist them with growing exposure and developing the profile of the event through international TV distribution and digital media syndication

“The Winter Games NZ is the premier event in New Zealand and one of the top five snow multi-sports events in the world. IMG will utilise our worldwide international sales team in sixty offices in thirty countries around the world to ensure that event highlights are seen in as many countries as possible.”

Tourism New Zealand’s General Manager Brand and International PR Catherine Bates says the Winter Games in 2013 provides a platform to leverage media opportunities showcasing New Zealand as a winter holiday destination.

“For 15 days in August, New Zealand is in the spotlight for snow-sport lovers and their family and friends, world-wide. The participation of international sports stars and the presence of international media provide a fantastic opportunity to showcase to the world that New Zealand is the ultimate winter holiday destination for everyone - whether you are looking for action on the slopes, or if you prefer to observe the games while relaxing in stunning surroundings.

Tourism New Zealand will work alongside the games organisers to maximise the media profile achieved over the course of the games and encourage others to share their Winter Games’ stories through social media – a channel that has become so powerful in promoting a destination to others.”

Winter Games NZ CEO, Arthur Klap said the partnership was indicative of the standard Winter Games had reached.

“Few events get the opportunity to partner with organisations such as IMG as they demand that the product is world class if they are to have any success in distributing the television product. We know how magnificent New Zealand, its mountains and its athletes are, now everyone else will as well!”

Winter Games NZ takes place from 11-25 August 2013 featuring the sports of alpine skiing, cross country skiing, snowboard, freeskiing and curling over 25 events at Coronet Peak, Snow Farm, Snow Park, Cardrona Alpine Resort and Naseby. The two-week long Games also include a full Downtown Sessions festival programme featuring films, live music and entertainment in Queenstown and Lake Wanaka. For further information, visit www.wintergamesnz.com.

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Review: The Magic Flute - Magic Moments

Max Rashbrooke: Mozart’s The Magic Flute is an extraordinary tale, blending a story of great solemnity, of elegant music and Masonic virtue overcoming hatred and discord, with elements of extreme silliness and pure fantasy. .. More>>

ALSO:

Scoop Review Of Books: ‘Lovely Swans Of Art’

On Cillia McQueen's 'In a Slant Light': Diary-keeping forms the basis of much of this memoir – as with earlier poems – and we are led gracefully through the waves of her life as she sails through both rough and smooth waters. More>>

Scoop Review Of Books: From Here And There

Being Chinese: A New Zealander’s Story
by Helene Wong.
This is the fascinating story of Helene Wong, born in 1949 in Taihape to Chinese parents: her mother, born soon after her parents migrated here, and her father, born in China but sent to relatives in Taihape at seven to get an education in English. More>>

Chiku: Hamilton Zoo's Baby Chimpanzee Named

Hamilton Zoo has named its three-month-old baby chimpanzee after a month-long public naming competition through the popular zoo’s website. The name chosen is Chiku, a Swahili name for girls meaning "talker" or "one who chatters". More>>

Game Over: Trans-Tasman Netball League To Discontinue

Netball Australia and Netball New Zealand have confirmed that the existing ANZ Championship format will discontinue after the current 2016 season, with both organisations to form national netball leagues in their respective countries. More>>

NZSO Review: Stephen Hough Is Perfection-Plus

He took risks, and leant into the music when required. But you also felt that every moment of his playing made sense in the wider picture of the piece. Playing alongside him, the NZSO were wonderful as ever, and their guest conductor, Gustavo Gimeno, coaxed from them a slightly darker, edgier sound than I’m used to hearing. More>>

ALSO:

Howard Davis Review: King Lear At Circa

In order to celebrate it's 40th birthday, it is perhaps fitting that Circa Theatre should pick a production of 'King Lear,' since it's also somewhat fortuitously Shakespeare's 400th anniversary. If some of the more cerebral poetry is lost in Michael Hurst's streamlined, full throttle production, it's more than made up for by plenty of lascivious violence designed to entertain the groundlings. More>>

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news