Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


MakingTracks Backs 318 Diverse New Music Projects

Media Release from NZ On Air

Thursday 8th November, 2012

MakingTracks Backs 318 Diverse New Music Projects

NZ On Air is pleased to announce the results of a review of the first year of its MakingTracks music funding scheme.

MakingTracks was launched in July 2011, moving from a funding focus on infiltrating commercial radio to connecting a more diverse range of songs with audiences on radio, television and online.

The funding scheme supports recording songs and making music videos to back up the release of those songs.

The year has seen 148 grants of $10,000 for the funding of both a recording and video, and 170 grants of $6,000 for shooting a video when a song has already been recorded.

Strong interest in the scheme meant that 1,216 applications were received in total.

MakingTracks has resulted in an impressive:
• 10,134,141 streams on YouTube
• 105,587 spins on radio and music television
• 511,986 hours of airtime
• 220 different artists funded, 40% of which were first-timers
• 59 broadcast and music experts involved on selection panels

53% songs funded were aimed at mainstream audiences and 47% songs for alternative media audiences. In total NZ On Air committed $2,500,000 to new music.

“MakingTracks has allowed us to support a wide range of talented artists: pop, rock, folk, country, te reo, roots and reggae, heavy metal, urban and hip hop” says NZ On Air Chief Executive Jane Wrightson. “40 per cent of the artists we supported were new and had never received funding from NZ On Air before – and would have unlikely been supported under the previous model.”

The most-played MakingTracks-funded song on radio was The Babysitters Circus’ Everything’s Gonna Be Alright. The most-played music video on television and online was Good Intent by Kimbra, which was also the song that garnered the biggest audience.

While celebrating the results of the first year of MakingTracks, NZ On Air also undertook an operations review to ensure the new scheme is the best it can be. Fine tuning now being implemented includes changes to the eligibility criteria and improvements to the online application process. Changes will be completed in time for the first application round in 2013.

The NZ On Air music strategy continues to be based on finding and funding great New Zealand songs, increasing diversity and exposure of new New Zealand music and maximising the audience for new New Zealand music.

Details of the MakingTracks review can be seen here.

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 
Werewolf: Katniss Joins The News Team

From the outset, the Hunger Games series has dwelt obsessively on the ways that media images infiltrate our public and personal lives... From that grim starting point, Mockingjay Part One takes the process a few stages further. There is very little of the film that does not involve the characters (a) being on screens (b) making propaganda footage to be screened and (c) reacting to what other characters have been doing on screens. More>>

ALSO:

Scoop Review Of Books: Ko Witi Te Kaituhituhi

Witi Ihimaera, the distinguished Māori author and the first Māori to publish a book of short stories and a novel, has adopted a new genre with his latest book. But despite its subtitle, this book is a great deal more than a memoir of childhood. More>>

Werewolf: Rescuing Paul Robeson

Would it be any harder these days, for the US government to destroy the career of a famous American entertainer and disappear them from history – purely because of their political beliefs? You would hope so. In 1940, Paul Robeson – a gifted black athlete, singer, film star, Shakespearean actor and orator – was one of the most beloved entertainers on the planet. More>>

ALSO:

"Not A Competition... A Quest": Chapman Tripp Theatre Award Winners

Big winners on the night were Equivocation (Promising Newcomer, Best Costume, Best Director and Production of the Year), Kiss the Fish (Best Music Composition, Outstanding New NZ Play and Best Supporting Actress), and Watch (Best Set, Best Sound Design and Outstanding Performance). More>>

ALSO:

Film Awards: The Dark Horse Scores Big

An inspirational film based on real life Gisborne speed-chess coach An inspirational film based on real life Gisborne speed-chess coach Genesis Potini, made all the right moves to take out top honours along with five other awards at the Rialto Channel New Zealand Film Awards - nicknamed The Moas. More>>

ALSO:

Theatre: Ralph McCubbin Howell Wins 2014 Bruce Mason Award

The Bruce Mason Playwriting Award was presented to Ralph McCubbin Howell at the Playmarket Accolades in Wellington on 23 November 2014. More>>

ALSO:

One Good Tern: Fairy Tern Crowned NZ Seabird Of The Year

The fairy tern and the Fiji petrel traded the lead in the poll several times. But a late surge saw it come out on top with 1882 votes. The Fiji petrel won 1801 votes, and 563 people voted for the little blue penguin. More>>

Music Awards: Lorde Reigns Supreme

Following a hugely successful year locally and internationally, Lorde has done it again taking out no less than six Tuis at the 49th annual Vodafone New Zealand Music Awards. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news