Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


More than 1 million per day watch An Unexpected Briefing

Media release
9 November 2012

More than 1 million per day watch An Unexpected Briefing

More than 1 million people a day have been viewing Air New Zealand’s Hobbit inspired safety video since it was launched just over a week ago.

Air New Zealand General Manager Marketing and Communications Mike Tod says ‘An Unexpected Briefing’ has received more than 9 million online views in just eight days

“The video has been a phenomenal hit globally clocking up more than 8 million views on YouTube and around a million more on its equivalent in China. It really is quite amazing to think that on average more than 40,000 people an hour have been watching the video since it was launched and the equivalent of more than twice the population of New Zealand have now seen it,” says Mr Tod

The safety video can be viewed at www.youtube.com/airnewzealand and images from it are available for download at www.airnzhobbitmedia.com.

Air New Zealand will invest significantly in Hobbit movie related marketing efforts in Australia, Asia, the United States and Europe to attract more tourists to New Zealand. The airline is also working with Tourism New Zealand on a range of initiatives, including helping to bring a large contingent of journalists to experience Middle-earth.

Ends

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

EPMU: Fourth Anniversary

Representatives of the Engineering, Printing and Manufacturing Union are proud to stand with the Pike River families to mark four years since 29 men lost their lives. More>>

ALSO:

'Kindara': Unusual Ginger Coloured Kiwi Chick Released To Taupo Creche

A cute little kiwi chick with an unusual ginger tinge to its feathers has just been released to Wairakei Golf & Sanctuary Kiwi Creche in Taupo after hatching at Rainbow Springs' Kiwi Encounter. More>>

Werewolf: The Complicatist : Bob Dylan Himself, And By Others

Bob Dylan is about to release a six CD version of the entire Basement Tapes sessions he recorded with the Band 40 years ago. To mark the occasion, I’ve rustled together some favourite cover versions of Dylan songs, and a few lesser-known tracks by the great man. More>>

ALSO:

Werewolf: Gone Girl : The Trouble With Amy

Philip Matthews: Three words to describe the David Fincher film Gone Girl: cynical, topical and ridiculous. Ridiculous isn’t a negative. More>>

ALSO:

11/11: Armistice Day Peace Vigils

On Armistice Day 2014, the second in the series of peace vigils that will take place three times each year during the World War One centenary will be held in Hokianga, Whangarei, Auckland, Tauranga, Otaki, Lower Hutt, Wellington and Takaka. More>>

ALSO:

Te Papa: Rick Ellis Appointed New Chief Executive

The Board and Chairman of the Museum of New Zealand Te Papa Tongarewa are pleased to announce the appointment of Rick Ellis as the new Chief Executive for the museum. More>>

Couture: New All Blacks Jersey Gets Team’s Seal Of Approval

More than two years in the making, adidas has today unveiled the most technologically-advanced and blackest All Blacks jersey ever, four days before the highly anticipated match against England. More>>

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news