Ford, McDonald’s And Coca-Cola Line up for X Factor

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Monday 19 November, 2012

Ford New Zealand, McDonald’s And Coca-Cola Line up for the X Factor NZ

McDonald’s and Coca-Cola have joined Broadcast Sponsor Ford New Zealand as key partners for The X Factor NZ, coming to TV3 in 2013.

MediaWorks TV chief executive, Paul Maher says the network is delighted to welcome the blue chip group of partners to what will be the television event of 2013.

"The X Factor NZ is true event television,” he says. “The commercial partners are an essential part of The X Factor format. These will be multi-platform partnerships that celebrate excellence and Kiwi creativity, while engaging our audience right across the MediaWorks assets.

“Broadcast Sponsor Ford worked with TV3 on the network’s first big format series, the highly successful New Zealand’s Next Top Model, and it’s great to have them on board as we shift up a gear to The X Factor NZ.

“MediaWorks TV has long-standing relationships with McDonald’s and Coca-Cola. I want to welcome them both to this exciting project.”

Chris Masterson, marketing manager, Ford New Zealand says, “We’re very excited about such a premium production like The X Factor coming to New Zealand. It’s a big step up for New Zealand programming. And for Ford it’s a great opportunity.

“The X Factor is all about finding that special talent that stands above the crowd, which is what we strive for in everything we do – from building smart vehicles to customer service at the dealerships. The X Factor NZ is a good fit for us and we’re proud to be supporting it in New Zealand.”

The X Factor NZ will be hosted by Dominic Bowden. Multi-platinum recording artist Stan Walker is the first announced member of what will be a four-person judging panel.

Entry information is now available online, as well as details of the pre-audition tour, which takes place in early 2013. Starting in Queenstown on January 5, and finishing in Kaitaia on Waitangi Day, The X Factor NZ will travel to 27 locations throughout New Zealand to find contestants for the first local version of the global television phenomenon.

The X Factor NZ is a SYCO owned format and will be co-produced by MediaWorks and FremantleMedia Australia. Ford New Zealand is the Broadcast Sponsor, with McDonald’s and Coca-Cola partners. NZ on Air is a minority funder of the show.

For more information, including pre-audition dates and entry forms, visit TV3.co.nz/thexfactornz or join the conversation at facebook.com/xfactornz.

ENDS

About The X Factor NZ

Hosted by Dominic Bowden, The X Factor NZ is the first local version of the global television phenomenon format, put on the map by music mogul Simon Cowell.

The world’s leading singing talent search, The X Factor has launched numerous internationally successful music careers, including Leona Lewis, Reece Mastin and One Direction. The X Factor artists have globally sold over 100 million records, achieving 250 number ones, 270 Top 10, and 501 Top 50 hit records.

In 2013, New Zealanders will have the chance to put their singing talent to the test, as The X Factor NZ travels the length and breadth of the country, from Invercargill to Kaitaia, with one goal - to discover the next great New Zealand recording artist, who will sign a

The X Factor NZ is open to singers of aged 14 and up, either solo performers or groups. Contestants who make it through the audition process are split into categories – Boys under 25, Girls under 25, the over 25s and the Groups. Each category is mentored by one of The X Factor NZ judges, who work alongside the contestants as they compete for a prize that includes a recording contract with Sony Music Entertainment New Zealand.

The X Factor NZ is a SYCO owned format and will be co-produced by MediaWorks and FremantleMedia Australia.
Ford New Zealand is the Broadcast Sponsor, with McDonalds and Coca Cola partners. NZ on Air is a minority funder of the show.

MediaWorks NZ Limited (website: www.mediaworks.co.nz) is New Zealand’s leading private sector broadcast and online media company. Through its specialist divisions – MediaWorks TV, MediaWorks Radio and MediaWorks Interactive, it owns and operates the TV3 and FOUR television networks, national radio brands The Edge, The Rock, MORE FM, Kiwi FM, RadioLIVE, LiveSPORT, The Sound, The Breeze, George FM and Mai FM, plus several local radio stations, and a family of websites.

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