Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Kiwi touch to UK retail giant’s magic Christmas


Media release
20 November 2012

Kiwi touch to UK retail giant’s magic Christmas

The annual pre-Christmas television ad for John Lewis – a UK high street retail giant – is tugging at viewers’ heartstrings with the help of Kiwi production expertise and slices of New Zealand replicating wintery Britain.

The tale of a snowman on a mission to find the perfect gift has hit UK screens in the lead-up to the Christmas shopping bonanza. In Britain, the snowman is distinctly associated with Christmas, following the much-loved Raymond Briggs book The Snowman and the UK Christmas 1982 release of the Academy Award-nominated animated film of the same name.

The 2012 John Lewis Christmas television commercial (TVC) features a flock of merino sheep, six-year-old New Zealand actress Georgia Haskell, a historic Otago miner’s cottage, central Auckland cityscapes transformed to look like London in winter and complete with black cab and red phone boxes. Some quintessential South Island high country scenery – as a substitute for rural Britain –completes the suite of backdrops.

Called The Journey, the $11.5 million production was created by UK advertising agency Adam & Eve DDB and UK producers Blink, which used Auckland-based production company Robber’s Dog for five days’ filming in downtown Auckland and the South Island in July – the northern hemisphere summer.

Auckland Tourism, Events and Economic Development’s sector team Film Auckland facilitated the production’s local requirements. Film Auckland manager Michael Brook says the John Lewis TVC is another example of Auckland attracting overseas productions due to its screen industry’s expertise and easy access to outstanding range of adaptable and relevant locations around New Zealand.

“It is exciting to have major and influential exposure for local companies such as Robber’s Dog, which have world-class skills and a Kiwi can-do attitude on shoots which impresses international producers,” says Michael Brook.

Robber’s Dog Executive Producer Mark Foster says: “We think it’s brilliant the TVC has been so well received by so many! It was a pleasure working with Blink and Adam & Eve, and an honor to be able to introduce them to the best of New Zealand’s film industry.”

Caz Hearn, Robber’s Dog Line Producer says the story required snowy landscapes, a British-looking house and shopping street.

“Our fantastic location scouts Clayton Tikao and David Walker were able to find all of this from Auckland and Queenstown. A mild winter and freak rain meant all the lovely snow we saw on the recce was noticeably absent on the shoot. Thanks to the local expertise of our art department, and special effects and technicians, we managed to fill in the gaps,” says Caz Hearn.

“We were also able to find the perfect ‘hero’ girl locally. Georgia Haskell was discovered after a long and intensive search. She did a great job and is testament to the depth of talent we have in New Zealand.”

Television commercial production, many with international companies, is a key contributor to Auckland’s screen industry, which is an increasingly important economic sector – employing more than 6000 people in 1440 local businesses. In 2011, Auckland’s screen sector generated gross revenues of $2.297 billion (77 per cent of the national gross screen industry revenues).

Michael Brook says New Zealand is a go-to location for northern hemisphere production companies wanting to film scenes set in the opposite seasons.

To view the John Lewis TVC go to: http://www.youtube.com/watch?v=0N8axp9nHNU

Ends


© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Gordon Campbell: Classics - Tales From Moominvalley
Can’t speak for the reading end of it but the Moomins ( or maybe the story about Margaret Wise Brown) were the most enjoyable subject to think about and write about during these whole first 50 issues of Werewolf. For that reason – and because the Moomins always reward re-reading – I’ve decided to reprint it. The only added element is a link to an interesting hour long documentary about Tove Jansson. More>>

ALSO:

Repping In The Pacific: All Blacks And Manu Samoa To Play Historic Apia Test

The All Blacks will play Manu Samoa in Apia on Wednesday 8 July next year as part of both teams’ preparations for Rugby World Cup 2015. More>>

ALSO:

Monarchy: Duke And Duchess Of Cambridge Are Expecting Second Child

Their Royal Highnesses The Duke and Duchess of Cambridge are very pleased to announce that The Duchess of Cambridge is expecting their second child. More>>

ALSO:

2015: Elton John Plans Wellington Show

After nine years, Elton John and his band will return to Westpac Stadium, Wellington for one spectacular concert! The November 21, 2015 concert will feature iconic hits and classic album tracks from throughout his incredible five-decade career... More>>

Book Awards: Jill Trevelyan's Story Of Peter McLeavey Is Book Of The Year

The story of Wellington art dealer Peter McLeavey and his gallery has won the prestigious New Zealand Post Book of the Year 2014 in a glittering ceremony in Wellington. More>>

ALSO:

Scoop Review Of Books: King Richard

Simon Nathan reviews 'Richard Seddon, King of God’s Own': My father grew up in Wellington during Seddon’s premiership... I can recall him standing under the Seddon statue in the grounds of parliament and telling me that Seddon had more backbone than Sid Holland and all his cabinet colleagues put together.. More>>

8 October: Miley Cyrus Bangerz Tour Coming To Auckland!

Dainty Group announced today that global superstar Miley Cyrus will bring her BANGERZ TOUR to New Zealand in October this year. This will be Miley’s first ever visit to New Zealand and there will only be one Auckland show before she takes her tour to Australia. More>>

ALSO:

Music: Lorde NZ Tour Confirmed In Four Major Cities!

In what will be her first ever New Zealand headline tour, Frontier Touring and Brent Eccles Entertainment are stoked to bring you four epic shows across the country! The all ages concerts take place late October/ early November in Christchurch, Dunedin, Wellington and Auckland. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news