Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Silver Lining to Marmite Scarcity for Christchurch Charity

20 November 2012

Silver Lining to Marmite Scarcity for Christchurch Charity

The Rebuild Christchurch Foundation has found a novel way to raise funds this Christmas, through auctioning photographs of empty Marmite jars donated by New Zealand celebrities including Rachel Hunter, Sir Graham Henry, Jaquie Brown and Trelise Cooper.

Renowned Kiwi photographer Chris Sisarich, whose work has been exhibited at the MILK Gallery in New York, is collaborating with celebrities and the Rebuild Christchurch Foundation to capture images of 19 empty Marmite jars for a charity auction.

“The imagery inside each jar is extremely distinctive, it’s more than just an empty Marmite jar” says Chris. “It’s evident that everyone has been scraping at the bottom to get every last bit out – I know I have – and I hope that other Kiwis are taking a moment to reflect on the difficulties of the past two years for Christchurch as they reach the bottom of their jars.

“It fascinates me that something like Marmite, which is part of the daily routine for many Kiwis has been elevated to the realm of artwork since the shortage. It shows just how iconic Marmite is in New Zealand.”

One original photograph of each celebrity’s Marmite jar will be framed with a signed lid, ready for auction via www.abeautifulstruggle.co.nz from 30 November to 9 December. Bidding for the artwork is expected to be fierce, but everyone can contribute with limited edition prints available for $25 from 20 November to 9 December. All proceeds will go to the Rebuild Christchurch Foundation.

One Kiwi happy to help is Greer Robson-Kirk, who says, “I love indulging in Marmite, so it was great to be able to donate my jar for a good cause. Knowing that the savoured last jar sitting humbly in the pantry is now being used to raise funds for Christchurch families at Christmas is a fantastic feeling.”

Deon Swiggs of the Rebuild Christchurch Foundation says, “We are delighted to be partnering with Marmite lovers to raise funds for our Christmas initiative. Many people in Christchurch are continuing to struggle following the earthquakes and can’t provide a Christmas celebration for their family as they have in the past.

“We will be working with social agencies to help families who need assistance but normally wouldn’t ask for it. Last Christmas we helped 76 families and this year we hope to support over 300.”

General Manager for Sanitarium New Zealand, Pierre van Heerden, says, “It is wonderful to see these last, treasured Marmite reserves used to raise funds for the Christchurch community, especially as the current shortage results from earthquake damage to the factory.”

About the Rebuild Christchurch Foundation
The Rebuild Christchurch Foundation was set up to support and bring together the communities of Christchurch and Canterbury following the 2010-11 earthquakes. By providing up to date information online, from the organisations involved in the rebuild and community groups, the Rebuild Christchurch website has become known as the “Voice and Ears of Christchurch”. For the second year running the Rebuild Christchurch Foundation will be initiating ‘Project Christmas’, which aims to help families who are struggling to provide a Christmas for their family. Find out more about the Rebuild Christchurch Foundation at www.rebuildchristchurch.co.nz or on Rebuild Christchurch’s Facebook page.

A List of Celebrities who have Donated Marmite Jars
• Rachel Hunter
• Marc Ellis
• Paul Ego
• Jaquie Brown
• Annah Mac
• John Kirwan
• Graham Henry
• Colin Meads
• Trelise Cooper
• Stacey Morrison
• Jon Toogood
• Alison Shanks
• Iva Lamkum
• Kathryn Wilson
• Ben Barrington
• Chelsea Winter
• Greer Robson-Kirk
• Daniela Smith
• Stu Tolan

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 
Scoop Review Of Books: The Typewriter Factory

I finished reading Don’t Dream It’s Over not long after it came out last August. I even started writing a review, which took something of an ‘I’m sorry people, but it’s already over’ approach. I’ve been pretty negative about journalism as it’s practiced in the mainstream (or MSM, or corporate media or liberal media or whatever terminology you prefer) for quite some time (see for example Stop the Press), and I believe the current capitalist media model is destructive and can’t be reformed. More>>

Sheep Update: Solo World Shearing Record Broken In Southland

Southland shearer Leon Samuels today set a new World solo eight-hours strongwool ewe-shearing after a tally of 605 in a wool shed north of Gore. More>>

ALSO:

Howard Davis Review: Dick Frizzell At The Solander Gallery

One of the most influential and celebrated contemporary Pop artists working in New Zealand, Dick Frizzell is mostly known for his appropriation of kitsch Kiwiana icons, which he often incorporates into cartoon-like paintings and lithographs. Not content with adhering to one particular style, he likes to adopt consciously unfashionable styles of painting, in a manner reminiscent of Roy Lichtenstein. More>>

Old Music: Pop Icon Adam Ant Announces NZ Tour

Following his recent sold out North American and UK tours, Adam Ant is celebrating the 35th anniversary of the release of his landmark KINGS OF THE WILD FRONTIER album with a newly-remastered reissue (Sony Legacy) and Australasian tour. More>>

Scoop Review Of Books:
Looking Back

Writing a memoir that appeals to a broad readership is a difficult undertaking. As an experienced communicator, Lloyd Geering keeps the reader’s interest alive through ten chapters (or portholes) giving views of different aspects of his life in 20th-century New Zealand. More>>

Scoop Review Of Books: Purple (and Violet) Prose

This is the second recent conjoint publication by Reeve and Stapp; all to do with esoteric, arcane and obscure vocabulary – sesquipedalian, anyone – and so much more besides. Before I write further, I must stress that the book is an equal partnership between words and images and that one cannot thrive without the other. More>>

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news