Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Silver Lining to Marmite Scarcity for Christchurch Charity

20 November 2012

Silver Lining to Marmite Scarcity for Christchurch Charity

The Rebuild Christchurch Foundation has found a novel way to raise funds this Christmas, through auctioning photographs of empty Marmite jars donated by New Zealand celebrities including Rachel Hunter, Sir Graham Henry, Jaquie Brown and Trelise Cooper.

Renowned Kiwi photographer Chris Sisarich, whose work has been exhibited at the MILK Gallery in New York, is collaborating with celebrities and the Rebuild Christchurch Foundation to capture images of 19 empty Marmite jars for a charity auction.

“The imagery inside each jar is extremely distinctive, it’s more than just an empty Marmite jar” says Chris. “It’s evident that everyone has been scraping at the bottom to get every last bit out – I know I have – and I hope that other Kiwis are taking a moment to reflect on the difficulties of the past two years for Christchurch as they reach the bottom of their jars.

“It fascinates me that something like Marmite, which is part of the daily routine for many Kiwis has been elevated to the realm of artwork since the shortage. It shows just how iconic Marmite is in New Zealand.”

One original photograph of each celebrity’s Marmite jar will be framed with a signed lid, ready for auction via www.abeautifulstruggle.co.nz from 30 November to 9 December. Bidding for the artwork is expected to be fierce, but everyone can contribute with limited edition prints available for $25 from 20 November to 9 December. All proceeds will go to the Rebuild Christchurch Foundation.

One Kiwi happy to help is Greer Robson-Kirk, who says, “I love indulging in Marmite, so it was great to be able to donate my jar for a good cause. Knowing that the savoured last jar sitting humbly in the pantry is now being used to raise funds for Christchurch families at Christmas is a fantastic feeling.”

Deon Swiggs of the Rebuild Christchurch Foundation says, “We are delighted to be partnering with Marmite lovers to raise funds for our Christmas initiative. Many people in Christchurch are continuing to struggle following the earthquakes and can’t provide a Christmas celebration for their family as they have in the past.

“We will be working with social agencies to help families who need assistance but normally wouldn’t ask for it. Last Christmas we helped 76 families and this year we hope to support over 300.”

General Manager for Sanitarium New Zealand, Pierre van Heerden, says, “It is wonderful to see these last, treasured Marmite reserves used to raise funds for the Christchurch community, especially as the current shortage results from earthquake damage to the factory.”

About the Rebuild Christchurch Foundation
The Rebuild Christchurch Foundation was set up to support and bring together the communities of Christchurch and Canterbury following the 2010-11 earthquakes. By providing up to date information online, from the organisations involved in the rebuild and community groups, the Rebuild Christchurch website has become known as the “Voice and Ears of Christchurch”. For the second year running the Rebuild Christchurch Foundation will be initiating ‘Project Christmas’, which aims to help families who are struggling to provide a Christmas for their family. Find out more about the Rebuild Christchurch Foundation at www.rebuildchristchurch.co.nz or on Rebuild Christchurch’s Facebook page.

A List of Celebrities who have Donated Marmite Jars
• Rachel Hunter
• Marc Ellis
• Paul Ego
• Jaquie Brown
• Annah Mac
• John Kirwan
• Graham Henry
• Colin Meads
• Trelise Cooper
• Stacey Morrison
• Jon Toogood
• Alison Shanks
• Iva Lamkum
• Kathryn Wilson
• Ben Barrington
• Chelsea Winter
• Greer Robson-Kirk
• Daniela Smith
• Stu Tolan

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Fringe Review: Rossum’s Universal Robots

Written in 1920 by Karel Capek in a newly independent Czechoslovakia, its prophetic tale of artificial intelligence, automata and human morality was initially a big hit, but it then vanished from view, in New Zealand at least, before being revived in Hamilton last year. More>>

SELECT FRINGE SHOWS:

Pictures Of Media: Call For Photographs For Reimagining Journalism

In August this year Freerange Press is launching its next big book. This time we are gathering the best writers and thinkers in the country to look at the changing media landscape in New Zealand. To illuminate and give voice to the writing we want to include around 25 excellent photos. We want these photos to document the different aspects of how journalism is made, how it used to be, and how it is changing. More>>

Safer Internet Day: Keeping Safe Online More Important Than Ever

Tuesday 9 February marks Safer Internet Day. Safer Internet Day is designed to create awareness about the importance of Internet safety and encourages positive use of technology - with a strong focus on young people. More>>

ALSO:

We Have The Technology: Zephyrometer Up And Moving

“The needle’s stoppers had to be repaired because of the extra impact caused by the balance not being correct. We also added an extra 300kgs counter-balance – made from zinc coated steel triangle plates. These adjustments will now stop it bending low over the road in high winds.” More>>

ALSO:

Waitangi Day: Treaty Of Waitangi - Found In Translation

To celebrate the Society of Translators and Interpreters's 30th anniversary, over 90 translators will work together to translate the English and Māori versions of the Treaty of Waitangi into 30 languages... More>>

ALSO:

Northland Development: Trust Applauds $4m Government Funding For Art Centre

Today's announcement of central government support, made by Minister of Economic Development Steven Joyce, provides a key step forward in funding for Whangarei’s Hundertwasser Art Centre & Wairau Maori Art Gallery. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news