Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


‘Reductive’ works consider mass consumption & the individual

20 November 2012

‘Reductive’ works consider mass consumption and the individual

The pressures placed on the personal and individual by the phenomenon of mass promotion and consumption are explored through three video works and a sculpture in James Oram’s new exhibition but it’s worth it.

The exhibition is the latest in the Christchurch Art Gallery’s Rolling Maul series and is open from 24 November to 16 December above NG, 212 Madras Street.

In two videos Oram manipulates found footage of the infamous ‘Black Friday’ sales held by American chain store sales, isolating and magnifying smaller physical gestures within a frenzied crush of people. A third video sees the pages of a high-end design magazine torn out and ‘consumed’ by the artist who, after chewing them into a pulp, uses them to build a wall. Oram has used another reductive process to create ‘Filler’, a sculpture cast in plaster and builder’s bog from the packaging used to house (and advertise) consumer goods.

Christchurch Art Gallery director Jenny Harper expects that audiences will find Oram’s video work engaging.

“Although he has worked with a wide range of materials and techniques, Oram has consistently focused on the less-than-heroic aspects of individual existence and, in particular, the dynamics of personal struggle and failure. Our visitors were fascinated by his video Self Generating, which was shown at Christchurch Art Gallery in 2007, and I expect people will be intrigued and challenged by these latest works.”

Oram has a strong connection with the Christchurch arts scene, graduating with a Bachelor of Fine Arts in Sculpture from the University of Canterbury in 2003 and serving as chair of The High Street Project Trust from 2004 to 2005. Like many Christchurch artists, he lost his studio and all of his work in the earthquake of 22 February 2011. He currently works in Auckland.

Curator Felicity Milburn says Oram’s works ask us to consider how the world of marketing encourages consumers to behave like ‘part of the herd’.

“We're all targeted by advertisers to make us feel as though we can't live without certain products, all made to feel we have fallen short if we don't achieve a generic 'ideal' lifestyle. James' videos and sculpture challenge this erosion of our individuality. Stripping away extraneous details he creates works that expose the empty superficiality of advertisers’ promises and instead champion the small, imperfect and personal. The question - and challenge - posed by his works is: “how can I be happy being me, when everyone wants me to be someone else?”

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Review: “Salute” By Royal New Zealand Ballet In Wellington

The Royal New Zealand Ballet performed “Salute” for a final time in Wellington on Sunday night, and it was nothing short of spectacular. More>>

ALSO:

NZ on Air: More Funding For TV Captions To Increase Access

More funding for TV captions to increase access NZ On Air has increased funding to provide more captions and audio description on television programmes for the hearing and sight impaired. More>>

Music: So Laid Back Country China Album Release

On Friday night, So Laid Back Country China held a gig at Meow for the release of their new album With Knees of Honey in Goodbye Canyon. I briefly spoke with Harriet lead vocals, keyboard) and Michael (lead vocals, guitar) before the gig More>>

Art: Wellington Region Celebrates Matariki

Eight Wellington museums and galleries have joined forces to present a major programme of exhibitions and events to celebrate Matariki 2015, the Māori New Year. The Wellington Matariki Festival will host more than 60 free events and activities between Saturday ... More>>

Wellington: TEDxWellingtonWomen Speakers Unveiled

The lineup is announced today for the highly anticipated upcoming event TEDxWellingtonWomen. Speakers include local women and men who have lived extraordinary lives and have ideas worth spreading. More>>


Books: Witi Ihimaera To Address ‘State Of NZ Literature’at Festival

6 May 2015 MEDIA RELEASE Witi Ihimaera to Address ‘State of NZ Literature’ at Dunedin Writers and Readers Festival The New Zealand Book Council has chosen the 2015 Dunedin Writers and Readers Festival as the stage for its annual address, which ... More>>

Culture: Historic Māori Portraits Travel To The Czech Republic

Image credit: Gottfried Lindauer, Wahanui Reihana Te Huatare, oil on canvas, Auckland Art Gallery Toi o Tāmaki, gift of Mr H E Partridge, 1915 More>>

Art: Something Felt, Something Shared - Enjoy

Gabrielle Amodeo, Ruby Joy Eade, Clare McLean, Kalya Ward Curated by Emma Ng May 7 – 30, 2015 Opening: Wednesday May 6, 5.30pm Strange frequencies are channelled through personal narratives and poetic placeholders in Something felt, something ... More>>

Culture: Pukeahu Park ANZAC Day Commemoration 2015

Pukeahu Park ANZAC Day Commemoration 2015 Images from New Zealand Defence Force Click for big version A bugler plays The Last Post Click for big version A View from the top of the Carillion Click for big version Faces old and young Click for big ... More>>

Television: MediaWorks Announces Dancing With The Stars Hosts

MediaWorks and BBC Worldwide ANZ are delighted to announce host Dominic Bowden alongside co-host Sharyn Casey for the hit series Dancing with the Stars. More>>

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news