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Adam Art Gallery, White Fungus Open-Entry Poster Competition

Closing Date Friday 11 January 2013
Winner Announced Friday 25 January 2013

Design a poster that responds to this statement

“Our children are important… they are the consumers of the future.”

This comment, by New Zealand’s current Prime Minister John Key, has been used by White Fungus magazine ( as a point of departure for a project commissioned by the Adam Art Gallery, Victoria University of Wellington, New Zealand.

“The Consumers of The Future” seeks to address the myth and reality of Wellington's branding as New Zealand’s ‘Creative Capital’ by providing a space for critical comment grounded in the language of design. In this, White Fungus attempts to push back at the impact of neoliberal economics on local communities and the urban environment of Wellington. (See for more details).

The Adam Art Gallery and White Fungus extend the challenge of The Consumers of the Future commission into this open-entry Poster Competition.

We are looking for clever and visually effective responses that strike to the heart of the issues raised by Key’s statement.

Entries are not required to refer to John Key or the specific context of New Zealand. Rather, we are interested in a critical deployment of graphic and visual design.

Most fundamentally, we seek responses that attempt to unpack the implications of this claim for futurity in the context of consumer culture and the complex interrelations of the local and the global in contemporary life.

Posters can be created in any media but must be presented as an A2, 300dpi jpeg file delivered via Dropbox or WeTransfer to by Friday 11 January 2013.

Following the closing date, all entries will be made available online until the selection of a winner by the following panel of judges:

Wellington Media Collective
White Fungus
John Lake, Artist
Kate Daellenbach, Lecturer (Arts Marketing), School of Marketing and International Business, Victoria University of Wellington

The winning poster will be printed in an edition of 500 and presented as a work of art in the Adam Art Gallery. It will be published on the Gallery’s website, as well as in the next issue of White Fungus.


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