Heineken serves up tennis finals on the big screen

For immediate release 29 November 2012


Heineken serves up tennis finals on the big screen and the Baseline After

Party featuring Ladi 6, David Dallas and Ruby Frost

The muchanticipated Heineken Open Baseline After Party is back once again for 2013, but this time there’s something more for tennis fans. Not only is the Baseline After Party set to be the grand finale to a week of great tennis, Heineken is also proud to announce the fan zone – a unique area to catch all the finals action on the main court, and soak up the excitement.

Located on site at the ASB Tennis Arena on Stanley Street, Heineken is inviting tennis fans the to experience the finals action in style from 1pm LIVE on the big screen on Saturday 12 January. A day at the Heineken Open is the perfect way to end your summer holidays!

Now in its fourth year the Heineken Open Baseline After Party keeps getting bigger and better! It’s an absolute fixture in the January social calendar for those who want to experience the Heineken Open atmosphere, ease into the New Year and celebrate a week of fantastic tennis. Heineken is excited to reveal an epic lineup for the Heineken Open Baseline After Party 2013. Headlining the bill is New Zealand’s leading hiphop soul artist, Ladi 6 – a sultry voice with razor sharp wit and a stage show to match, who has wowed local and international audiences, earning critical acclaim. Ladi 6 will be joined by Kiwi hiphop heavy weight David Dallas, and electropop princess, Ruby Frost. “We’re really excited to be taking the Heineken Open to the people with a space for tennis and music fans alike, to collide. It’s the perfect place to chill out, soak up the excitement and watch some of the world’s best tennis players in action!” says Carla Rawson, Heineken Brand Manager. “The Heineken Open Baseline After Party has become a bit of a January mustdo, and we’re stoked to have three of New Zealand’s top NZ musicians involved. It’s a great place to end your summer holidays on a high!”

Heineken Open Baseline After Party ticket holders can enter the ASB Tennis Centre at the start of play and enjoy the final match on the backcourts. The matches are played out on a mega screen so no one misses out on the oncourt action and everyone is in prime position for when the party gets started.

Tickets are $30 and available from 9am on Saturday 1 December at www.ticketek.co.nz

Heineken Baseline After Party 1pm – 10pm

Saturday 12 January

ASB Tennis Arena – 1 Tennis Lane, Parnell

© Scoop Media