Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Weight Watchers announces program change for 2013

Weight Watchers announces program change for 2013

In a world where the average person makes more than 200 food-related decisions each day – only about 15 of which they are aware[1]- people need more than knowledge to lose weight and learn to keep it off. Today, New Zealand’s largest and most successful weight-loss organisation announces Weight Watchers 360°, a weight-loss program built for human nature and designed to build on tracking ProPoints® values to help make healthy choices automatic.

Launching in January 2013, Weight Watchers 360° will provide customers with hands-on support and unique strategies to help put them in control of their weight-loss, positioning Weight Watchers as the only commercial weight-loss organisation in the world to translate the emerging science of hedonics - eating food for pleasure - into its program.

This latest weight-loss innovation arrives as a growing body of evidence shows that today’s overloaded food environment is one of the most important reasons people tend to overeat, and not merely a lack of will power.

Weight Watchers 360° acknowledges and addresses the diverse factors that derail many individuals: a combination of our genetic predisposition to overeat, the challenges of multiple temptations, and an increasingly sedentary lifestyle. These myriad factors were all identified in Weight Watcher’s recent Plate of our Nation study, which uncovered alarming insights into New Zealand attitudes, beliefs and values in relation to the obesity crisis.

With the latest Ministry of Health figures revealing that 64.8% of New Zealanders are now overweight or obese[2], it appears popular health-based initiatives are not impacting the nation’s growing obesity crisis, indicating that a new approach to weight management is a timely addition to this competitive and complex space.

“Weight Watchers 360° is a bold approach that takes the latest emerging science on hedonic hunger and explores how incremental changes can help us make the healthy choice the automatic choice. It’s human nature to want to eat delicious; high in fat and sugar foods and so relying on willpower alone is not enough. Rather than making us victims of a world overloaded with tempting food, we need to learn how to clean up the places where we live and work, plan for the situations where we have little control, and establish routines that help support lasting weight-loss,” said Weight Watchers Chief Scientific Officer, Karen Miller-Kovach.

Weight Watchers Australasia Managing Director, Joseph Saad believes Weight Watchers is a pioneer in the wellness industry: “The impact obesity has on our health, life-expectancy and quality of life is substantial. As the leader in weight management it is our duty to take the latest innovations in health, apply them to our program and help lead members to a healthier future.”

Research shows that with Weight Watchers meetings and eTools, people can lose five times more weight than those who try to lose weight on their own[3]. Revolutionising the already successful program, Weight Watchers 360° will make Tracking behaviour even easier, offering consumers additional tools to manage their Spaces (environments and situations) and develop specific Routines. These three complimentary focus areas build on each other, empowering consumers to develop new healthy habits that stick.

“No one is perfect and you shouldn’t have to be to lose weight eating real food in the real world,” said Saad. “Weight Watchers 360° is designed to help our members systematically, yet simply, find a healthy lifestyle to lose the weight and learn to keep it off. It is built to recognise our vulnerabilities and to harness our strength.”

A Fresh Approach

The new Weight Watchers 360° program includes:

· Building on Tracking: In addition to tracking ProPoints values, members and subscribers following the Weight Watchers 360° program will receive specific learning, guidance and tools about re-vamping your Spaces (home, office, car, handbag, etc.), planning for situations (parties, happy hour, eating out, travel, etc.), and incorporating simple Routines into every day until they become second nature.

· With You Whenever, Wherever, However You Need It: The Weight Watchers 360° approach will:

o Make Weight Watchers meetings more active, engaging and interactive so you attend more meetings and get the most out of each one

o Make Weight Watchers digital tools for eTools subscribers more robust, interactive and seamlessly integrated into the program

o Make individual attention – at Weight Watchers stores and by phone – more available for those who need or want extra guidance and support

---Ends---

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Cyclists Net First NZ Gold

New Zealand won a gold meal and two bronzes on the first day of the Commonwealth Games. There was joy and heartbreak in an incredibly full day of sport. Here's how the New Zealanders fared. More>>

Cap Bocage: Anti-Mining Campaign Doco Debuts At NZ Film Festival

Playing at this year’s New Zealand International Film Festival, Cap Bocage is a close-up exploration of the forces that came into play when environmental issues and indigenous rights became intertwined in New Caledonia ... More>>

Film Fest:

More Film:

Sharon Ellis Review: A View From The Bridge

Arthur Miller’s A View From the Bridge is Circa’s latest big production, it opened on Saturday 19 July and it is a stunning triumph. More>>

Māori Language Week: He Karanga Kia Kaha Ake Te Tīhau Ki Te Reo Māori

The Māori Language Commission wishes to see social media swamped with Māori language tweets and messages for Te Wiki o te Reo Māori using the hashtag #tekupu. More>>

ALSO:

Book Vote: Kiwis Prefer Young Adult & Classics

To compile their Top 100 List for 2014, Whitcoulls again asked New Zealanders to vote for their favourite books and authors. And while classic novels continue to appeal to Kiwi readers, 2014 marks a significant new trend – the increasing popularity of novels for young adults. More>>

ALSO:

Five NZ Cities: Bill Bailey Back To The Southern Hemisphere

The gap between how we imagine our lives to be and how they really are is the subject of Bill’s new show Limboland. With his trademark intelligence and sharp wit, he tells tales of finding himself in this halfway place. More>>

Scoop Review Of Books: Book Television Is Coming

Carole Beu of The Women’s Bookshop in Auckland, Graham Beattie of The Book Blog and producer Deb Faith of FaceTV have raised enough money via crowd funding at Boosted – just under $7,000 so far – for 12 episodes, which begin production in September, and will be on screen later that month. More>>

Electric Sheep: Light Nelson Exceeds All Expectations

Light Nelson exceeded all expectations drawing over 40,000 people over two nights to the Queens Gardens and surrounds. The event, with over 40 installations from local and national artists, is in its second year, and organisers were hoping they’d top last year’s crowd of 16,000. More>>

MacGyver: Richard Dean Anderson To Attend Armageddon This October

New Zealand’s biggest pulp-culture event, the Armageddon Expo is proud to announce the world’s most recognised DIY action hero will be attending the Auckland event at the ASB Showgrounds from October 24th to 27th. More>>

ALSO:

Barbershop Gold: Māori Party Singing Praises Of The Musical Island Boys

The Maori Party has congratulated four young men on a mission, who in 2002 took up barbershop singing at Tawa College, and tonight took out the Gold Medal in the 2014 International Barbershop Harmony Society competitions in Las Vegas. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news