Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


New Zealanders Are Embracing Social Media Sites

News Release

NEW ZEALANDERS ARE EMBRACING SOCIAL MEDIA SITES


Auckland, New Zealand (Wednesday 5 December 2012) – Latest figures from Nielsen, a leading global provider of information and insights, show more than 2.8 million New Zealanders (aged 2+) visited social media sites in the month of October.

New Zealanders enjoy interacting with peers, other consumers and brands on social media sites where they spent an average of nearly eight hours each on social media during the month, the equivalent of a full working day.

Facebook is the top ranking social media website in New Zealand with a unique audience of over 2.7 million people who visited the site. With 80 percent of the online New Zealand population visiting the Facebook site, New Zealand has the highest proportion of the online population who visit the social networking site in comparison to Australia (74%), the US (69%) and the UK (68%).

Blogger is the next highest ranked site with a monthly unique audience of 803,000, while Twitter, Tumblr and WordPress had a unique audience of 431,000, 428,000 and 394,000 respectively. The remaining top 10 social media sites are Google+ (365,000), LinkedIn (309,000), Wikia (218,000), Squidoo (192,000) and Pinterest (187,000). (see chart)

The use of social media platforms is not mutually exclusive and of the 2.7 million Facebook users, 29 percent also used Blogger, 15 percent used Twitter as well as Tumblr, Google+ (13%) and LinkedIn (11%).

Most New Zealanders are accessing social media sites via their computer (96%) and over a quarter are using their smartphone (27%). Tablets are used to access the sites by seven percent of social media users.

Using social media to keep in contact with family and friends are the top reasons for participation. In addition, 47 percent of the online population engage social media at least once per month to learn more about brands, products and services and 42 percent to hear about others’ positive or negative consumer experiences.

Tony Boyte, Associate Director of Research, Nielsen NZ said: ‘Consumer decisions and behaviours are increasingly driven by opinions, tastes and preferences published on social media sites. The good news is that brands can now listen to conversations taking place thereby putting them in a much better position to understand and meet customer requirements in the future.’



Rank

Name

Unique
Audience
(000)

Population Reach (%)

(all people aged 2+)

Active Reach (%)

(all people online aged 2+)

Time spent per person

1Facebook2,71063807h 43m 38s
2Blogger80319247m 50s
3Twitter431101323m 27s
4Tumblr428101352m 39s
5WordPress39491212m 39s
6Google+3659114m 31s
7LinkedIn3097923m 5s
8Wikia2185620m 23s
9Squidoo192561m 56s
10Pinterest187469m 56s

About Nielsen Online Ratings
Nielsen Online Ratings tracks online usage and deliver monthly reporting on people-centric audience metrics, demographic information and detailed site analytics. A hybrid methodology is used which combines the benefits of a representative metered panel (covering demographics and reach) with tagging data (providing accurate measurement of activity). The panel has approximately 3,000 individuals recruited online and is weighted to match the New Zealand internet population.

About Nielsen
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Eddie Izzard: UK Comedy Legend Returns

Hailed as one of the foremost stand up comedians of his generation. Star of stage and screen. Tireless supporter of charity. Runner. Political campaigner. Fashion Icon... February 2015, Eddie Izzard will bring his massive FORCE MAJEURE world tour to New Zealand with tickets going on sale at 10am on Tuesday 28th October. More>>

Festival Starts 28 Oct: Improv Fest Makes Up New Show

For any other festival, finding out less than two weeks from showtime that half the cast of a programmed show can’t make it to New Zealand would be a nightmare. Instead, the New Zealand Improv Festival Director Jennifer O’Sullivan saw an opportunity ... More>>

NZ Music Awards Finalists: Lorde, Sol3 Mio Top 2014 Tuis Charge

Lorde has taken the music world by storm during the past year and she co-leads the 2014 Tui charge with five finalist spots. Joining her is newcomer family opera trio, Sol3 Mio. They are followed closely by Ladi6 and David Dallas, both up for four awards each. More>>

From 'Luther' Creator: Major New Zealand Crime Series For BBC

Libertine Pictures and writer Neil Cross have teamed up with leading international TV producer Carnival Films to develop a major new crime series set in Rotorua. Libertine will develop the contemporary drama series with Carnival, producer of internationally-acclaimed British period drama Downton Abbey, for the BBC. More>>

ALSO:

Family Statement: Death Of Ewen Gilmour

“Ewen was a much loved and cherished member of our family, he was a larger than life character and by his very nature was kind, generous and always giving of his time to those who asked for his help." More>>

ALSO:

Auckland: St. Jerome's Laneway Festival - Line-Up Announced

Traversing seven cities and three countries, the festival has well and truly settled into its home in each state. From the grassy knolls and towering silos at home in Auckland, to the sparkling backdrop of the Maribyrnong... More>>

Scoop Review Of Books: No Longer An Island

Simon Nathan reviews 'Zealandia: Our Continent Revealed': The idea that New Zealand is part of a large submerged continent is not new... There was renewed interest in the extent of offshore New Zealand from the 1970s onwards with the start of offshore drilling for oil and gas, and this was given impetus by a UN agreement which allowed countries to claim an Extended Continental Shelf (ECS). More>>

Art: Simon Denny Recreates Kim Dotcom’s Personal Effects

Who owns what? How has the internet changed our relation to the world? These are two of the many questions Simon Denny raises in the latest exhibition at the Adam Art Gallery, opening on Saturday 4 October. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news