Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Economic Return a Further Boost for Triathlon World Champs

5th December 2012

For immediate release from the Barfoot & Thompson ITU World Triathlon Grand Final

Economic Return a Further Boost for Triathlon World Champs

The Barfoot & Thompson ITU World Triathlon Grand Final exceeded targets in the economic returns to Auckland and New Zealand, as detailed in an independent report presented to Triathlon New Zealand and the Local Organising Committee (LOC).

The event itself was praised by the International Triathlon Union, with record numbers of participants, a smooth delivery of safe events in front of large and appreciative crowds live at the venue and watching worldwide on television; the ITU lauded the event as one of the best World Championships ever hosted.

The event attracted a record 5,208 participants and a global audience estimated by the ITU to be in the millions, with those competing and watching live on course endorsing the event as being of ‘world class standard’ in a post event survey.

Event CEO Dave Beeche says the report confirms the economic value of such an event to the city and the country.

“From an event delivery point of view things went extremely well towards delivering our goal of the best world champs ever, thanks in no small part to the cooperative approach of key stakeholders and Triathlon New Zealand.

“To exceed our forecasts and targets from an economic point of view is also extremely rewarding and did not occur by accident. It was always our aim to maximise the returns to Auckland and New Zealand with a high level of engagement with our participants and in particular the international visitors. It is through the combined efforts of the LOC and agencies such as ATEED and New Zealand Major Events that we have been so successful.”

ATEED General Manager Destination (Acting), Jennah Wootten congratulated the local organising committee on the successful management and delivery of the Barfoot & Thompson World Triathlon Grand Final Auckland.

“This is an excellent result and return on investment for Auckland and testament to the combined effort that an event of this scale requires not only from the event itself but also from businesses, residents and regional agencies,” Ms Wootten said.

Economic Impact report findings reveal that the Barfoot & Thompson World Triathlon Grand Final Auckland 2012 generated $7.41 million into the Auckland economy.

“The number of international and domestic visitors exceeded our expectations, with 5.6 nights as the average length of stay (in Auckland), visitors had plenty of time to experience what Auckland has to offer,” said Ms Wootten.

The event was presented under the umbrella of Triathlon New Zealand, with CEO Craig Waugh pleased the initial forecasting has proven accurate.

“When Tri NZ bid for this event we undertook robust feasibility work to ensure that we could deliver a return to the community, both financially and through inspiring people to participate, both of which we have achieved. It is pleasing that this work has proven effective and we can stand tall,” said Mr Waugh.

“That process centred on real and accurate economic goals and predictions around a successful event and subsequent legacy planning which was achieved with the ITU World Series four year contract. Return on investment is critical when planning and event of this nature and when requesting funding support, I’m pleased we have exceeded expectations.”

New Zealand Major Events Manager Kylie Archer said she is delighted with the outcomes from the event.

"With the event generating $12.48 million of GDP for the New Zealand economy and 57,872 visitor nights, it demonstrates the significant benefits that can be derived from events. Government is pleased to have provided the $850,000 investment through the Major Events Development Fund and acknowledges the efforts of all those involved in delivering the event and securing these outcomes." Ms Archer said.

Highlights in the report include:

• The event attracted 5,318 visitors to NZ, and 10,004 visitors to Auckland

• Average stay in New Zealand for international visitors was 11 nights, indicating that many travelled more widely after the event. The total number of visitor nights was 57,872.

• Average stay in Auckland for international visitors was 5.6 nights. Total number of visitor nights in Auckland was 55,592.

• Generated $12.48million GDP for NZ

• Generated $7.4million GDP for Auckland (forecast was $6.9million)

• Return on national investment was 307%

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Snell Sale Peters Out: Singlet Withdrawn From Sale

“We believe the item was offered for sale in good faith, but our inquiries have shown that the singlet is not the one worn by Peter Snell at the 1964 Tokyo Olympic Games.” More>>

ALSO:

Bodega: Venue Closing At The End Of The Year, After 25 Years Of Music

"It is with considerable sadness that, for reasons beyond our control, we regret to announce the closure of Bodega’s doors at the end of this year, after 25 years of faithful and committed service to live music in Wellington." More>>

Scoop Review Of Books: Women At The Centre

In the first chapter of her epic History of New Zealand Women, Barbara Brookes places a version of the Māori creation story alongside that of the Pākehā colonists, setting the scene for how each society saw women. The contrast is startling. More>>

In Auckland Art Gallery: A Tour Of Duty

I had already started my journey through the exhibited collections when an audio announcement about a guided tour to embark shortly from the foyer was made, I decided to join in. Why not? More>>

Art: ‘Holiday’ Wins IHC Art Awards

An intricate embroidered cushion by Wellington artist Jo-Anne Tapiki has won the 2016 IHC Art Awards and $5000. Jo-Anne started working from IHC’s Arts on High studio in Lower Hutt 18 months ago and this is the first time she has entered the competition. More>>

‘Quasi’: Christchurch Art Gallery Reveals Rooftop Sculpture

Christchurch-born and internationally renowned artist Ronnie van Hout has had a huge hand in Christchurch Art Gallery's latest outdoor installation. More>>

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news