Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Nike Works With Tom Gould for Air Force 1 30th Anniversary

Nike Collaborates With Tom Gould for Air Force 1 30th Anniversary

To celebrate the 30th anniversary of the iconic Air Force 1 sneaker, Nike has joined forces with some of the biggest names in music, art and fashion, for its ‘The Ones’ digital campaign.

Launched today, Nike has created a bespoke Tumblr page ,which will house exclusive content of each of ‘The Ones’, kicking off with Australian hip hop artist, 360 and Kiwi photographer, Tom Gould.

In his short film, Tom Gould delves into the progression of his career from street art to photography; while Australian hip hop artist 360 reveals his foray into music and the inspiration behind his tracks.

New content will launch onto the site over the next two weeks from fashion designers’, Vanishing Elephant; music producer, Jonti; audio visual DJ, Sampology; Sneaker Freaker founder, Simon ‘Woody’ Wood; and curator and graphic artist, Mark Drew.

The campaign forms part of a global celebration of the past 30 years of Air Force 1 and the launch of the new Lunar Force 1 range.

Synonymous with basketball, the Nike Air Force 1 was born in 1982, reflecting unique design symmetry of form and function, reflecting basketball’s need for both skillful execution and unparalleled style.

Three decades and nearly 2000 different colourways later, the Nike Air Force 1 continues to be a cultural icon, on and off the court, and is a true representation of street style spanning music, fashion and art.

‘The Ones’ selected for this campaign are icons in their craft and embody that street status and youthful energy of the Air Force 1.

The new Lunar Force 1 range will be available at the following Foot Looker stores from 12 December, 2012: Swanston Street, Melbourne; George Street, Sydney; Queen Street, Brisbane; and Queen Street, Auckland

For more information, please visit ‘The Ones’ Tumblr at www.niketheones.com.au

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Free Diving: William Trubridge Breaks World Record

With just a single breath, New Zealand free diver William Trubridge has successfully broken his own unassisted free dive world record of 101 metres. More>>

ALSO:

RLWC 2017 Draw: New Zealand Set For A Festival Of Rugby League

New Zealand Rugby League fans will have the chance to see the Kiwis in action against the best in the Pacific region for the Rugby League World Cup 2017, as announced today at the Official Tournament Draw. More>>

ALSO:

Non-Pokemon News: Magical Park A Safer Augmented Reality For Younger Audiences

Since May, Wellington City Council has been trialling a new app, Magical Park, in collaboration with the game’s New Zealand developer Geo AR Games, in parks around the city. Magical Park uses GPS technology to get users moving around the park to play within a set boundary. More>>

'Erroneous': Pokemon App Makers On Huge Privacy Flaw

We recently discovered that the Pokémon Go account creation process on iOS erroneously requests full access permission for the user's Google account... More>>

ALSO:

Te Wiki O Te Reo: Te Reo Māori Is For All New Zealanders — Minister

Minister for Māori Development Te Ururoa Flavell welcomes the start of Māori Language Week today and invites all New Zealanders to give speaking te reo Māori a go. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news