Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Nike Works With Tom Gould for Air Force 1 30th Anniversary

Nike Collaborates With Tom Gould for Air Force 1 30th Anniversary

To celebrate the 30th anniversary of the iconic Air Force 1 sneaker, Nike has joined forces with some of the biggest names in music, art and fashion, for its ‘The Ones’ digital campaign.

Launched today, Nike has created a bespoke Tumblr page ,which will house exclusive content of each of ‘The Ones’, kicking off with Australian hip hop artist, 360 and Kiwi photographer, Tom Gould.

In his short film, Tom Gould delves into the progression of his career from street art to photography; while Australian hip hop artist 360 reveals his foray into music and the inspiration behind his tracks.

New content will launch onto the site over the next two weeks from fashion designers’, Vanishing Elephant; music producer, Jonti; audio visual DJ, Sampology; Sneaker Freaker founder, Simon ‘Woody’ Wood; and curator and graphic artist, Mark Drew.

The campaign forms part of a global celebration of the past 30 years of Air Force 1 and the launch of the new Lunar Force 1 range.

Synonymous with basketball, the Nike Air Force 1 was born in 1982, reflecting unique design symmetry of form and function, reflecting basketball’s need for both skillful execution and unparalleled style.

Three decades and nearly 2000 different colourways later, the Nike Air Force 1 continues to be a cultural icon, on and off the court, and is a true representation of street style spanning music, fashion and art.

‘The Ones’ selected for this campaign are icons in their craft and embody that street status and youthful energy of the Air Force 1.

The new Lunar Force 1 range will be available at the following Foot Looker stores from 12 December, 2012: Swanston Street, Melbourne; George Street, Sydney; Queen Street, Brisbane; and Queen Street, Auckland

For more information, please visit ‘The Ones’ Tumblr at www.niketheones.com.au

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Electronica: Restoring The World’s First Recorded Computer Music

University of Canterbury Distinguished Professor Jack Copeland and UC alumni and composer Jason Long have restored the earliest known recording of computer-generated music, created more than 65 years ago using programming techniques devised by Alan Turing. More>>

ALSO:

Scoop Review Of Books: Almost Getting Away With Murder

The Black Widow by Lee-Anne Cartier: Lee-Anne Cartier is the sister of the Christchurch man found to have been murdered by his wife, Helen Milner, after an initial assumption by police that his death, in 2009, was suicide. More>>

Howard Davis: Triple Echo - The Malevich/Reinhardt/Hotere Nexus

Howard Davis: The current juxtaposition of works by Ralph Hotere and Ad Reinhardt at Te Papa perfectly exemplifies Jean Michel Massing's preoccupation with the transmigration of imagery in a remarkable triple echo effect... More>>

Scoop Review Of Books: Nō Tāu Manawa

Vaughan Rapatahana responds to Fale Aitu | Spirit House by Tusiata Avi: "fa’afetai Tusiata, fa’afetai, / you’ve swerved & served us a masterclass corpus / through graft / of tears & fears..." More>>

9 Golds - 21 Medals: NZ Team Celebrates As Rio 2016 Paralympic Games Close

The entire New Zealand Paralympic Team, led by kiwi sprinter and double gold medallist Liam Malone as flag bearer, are on the bus to the Maracanã Stadium in Rio de Janeiro for the Closing Ceremony of the Rio 2016 Paralympic Games. There, they will celebrate the fantastic successes of the past 10 days. More>>

ALSO:

New Zealand Improv Festival: The Festival Of Moments To Return To The Capital

The eighth incarnation of the New Zealand Improv Festival comes to BATS Theatre this 4-8 October , with a stellar line-up of spontaneous theatre and instant comedy performed and directed by top improvisors from around New Zealand and the world. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news