Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Nike Works With Tom Gould for Air Force 1 30th Anniversary

Nike Collaborates With Tom Gould for Air Force 1 30th Anniversary

To celebrate the 30th anniversary of the iconic Air Force 1 sneaker, Nike has joined forces with some of the biggest names in music, art and fashion, for its ‘The Ones’ digital campaign.

Launched today, Nike has created a bespoke Tumblr page ,which will house exclusive content of each of ‘The Ones’, kicking off with Australian hip hop artist, 360 and Kiwi photographer, Tom Gould.

In his short film, Tom Gould delves into the progression of his career from street art to photography; while Australian hip hop artist 360 reveals his foray into music and the inspiration behind his tracks.

New content will launch onto the site over the next two weeks from fashion designers’, Vanishing Elephant; music producer, Jonti; audio visual DJ, Sampology; Sneaker Freaker founder, Simon ‘Woody’ Wood; and curator and graphic artist, Mark Drew.

The campaign forms part of a global celebration of the past 30 years of Air Force 1 and the launch of the new Lunar Force 1 range.

Synonymous with basketball, the Nike Air Force 1 was born in 1982, reflecting unique design symmetry of form and function, reflecting basketball’s need for both skillful execution and unparalleled style.

Three decades and nearly 2000 different colourways later, the Nike Air Force 1 continues to be a cultural icon, on and off the court, and is a true representation of street style spanning music, fashion and art.

‘The Ones’ selected for this campaign are icons in their craft and embody that street status and youthful energy of the Air Force 1.

The new Lunar Force 1 range will be available at the following Foot Looker stores from 12 December, 2012: Swanston Street, Melbourne; George Street, Sydney; Queen Street, Brisbane; and Queen Street, Auckland

For more information, please visit ‘The Ones’ Tumblr at www.niketheones.com.au

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Photos: Inside The Christchurch Arts Centre Rebuild

Lady Pippa Blake visited Christchurch Arts Centre chief executive André Lovatt, a 2015 recipient of the Blake Leader Awards. The award celebrated Lovatt’s leadership in New Zealand and hisand dedication to the restoration of the Arts Centre. More>>

Running Them Up The Flagpole: Web Tool Lets Public Determine New Zealand Flag

A School of Design master’s student is challenging the flag selection process by devising a web tool that allows the public to feed their views back in a way, he says, the current government process does not. More>>

ALSO:

Survey: ‘The Arts Make My Life Better’: New Zealanders

New Zealanders are creative people who believe being involved in the arts makes their lives better and their communities stronger. Nine out of ten adult New Zealanders (88%) agree the arts are good for them and eight out of ten (82%) agree that the arts help to improve New Zealand society. More>>

ALSO:

Wellington.Scoop: Reprieve For Te Papa Press

Following its review of the role of Te Papa Press, Te Papa has committed to continue publishing books during the museum’s redevelopment, Chief Executive Rick Ellis announced yesterday. More>>

Law Society: Sir Peter Williams QC, 1934 - 2015

“Sir Peter was an exceptional advocate. He had the ability to put the defence case for his clients with powerful oratory. His passion shone through in everything he did and said.” Mr Moore says Sir Peter’s lifelong commitment to prison reform was instrumental in ensuring prison conditions and the rights of prisoners were brought to public attention. More>>

ALSO:

CTU: Peter Conway – Family Statement

Peter committed his whole working life to improving the lives of working people, both in unions and, more recently, as the Economist and Secretary of the Council of Trade Unions. He was previously Chair of Oxfam New Zealand and was on the Board of NZ Trade and Enterprise. More>>

ALSO:

Hundertwasser Art Museum: Whangarei Says Yes

Provisional results confirm Whangarei voted Option B in a landslide result for the Hundertwasser and Wairau Maori Art Centre project. 13,726 voted for the Hundertwasser project in a FPP binding referendum that had higher voter turnout than the last local body election. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news