Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Nike Works With Tom Gould for Air Force 1 30th Anniversary

Nike Collaborates With Tom Gould for Air Force 1 30th Anniversary

To celebrate the 30th anniversary of the iconic Air Force 1 sneaker, Nike has joined forces with some of the biggest names in music, art and fashion, for its ‘The Ones’ digital campaign.

Launched today, Nike has created a bespoke Tumblr page ,which will house exclusive content of each of ‘The Ones’, kicking off with Australian hip hop artist, 360 and Kiwi photographer, Tom Gould.

In his short film, Tom Gould delves into the progression of his career from street art to photography; while Australian hip hop artist 360 reveals his foray into music and the inspiration behind his tracks.

New content will launch onto the site over the next two weeks from fashion designers’, Vanishing Elephant; music producer, Jonti; audio visual DJ, Sampology; Sneaker Freaker founder, Simon ‘Woody’ Wood; and curator and graphic artist, Mark Drew.

The campaign forms part of a global celebration of the past 30 years of Air Force 1 and the launch of the new Lunar Force 1 range.

Synonymous with basketball, the Nike Air Force 1 was born in 1982, reflecting unique design symmetry of form and function, reflecting basketball’s need for both skillful execution and unparalleled style.

Three decades and nearly 2000 different colourways later, the Nike Air Force 1 continues to be a cultural icon, on and off the court, and is a true representation of street style spanning music, fashion and art.

‘The Ones’ selected for this campaign are icons in their craft and embody that street status and youthful energy of the Air Force 1.

The new Lunar Force 1 range will be available at the following Foot Looker stores from 12 December, 2012: Swanston Street, Melbourne; George Street, Sydney; Queen Street, Brisbane; and Queen Street, Auckland

For more information, please visit ‘The Ones’ Tumblr at www.niketheones.com.au

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 
Activism: Greenpeace Intercepts World’s Biggest Seismic Oil Ship

Greenpeace crew have made contact with the world’s biggest seismic oil ship after travelling 50 nautical miles on two rigid-hulled inflatables off the coast of Wairarapa... Greenpeace radioed the master of the Amazon Warrior to deliver an open letter of protest signed by over 60,000 New Zealanders. More>>

ALSO:

Carrie Fisher: Hollywood In-Breeding & The Velocity Of Being - Binoy Kampmark

There was always going to be a good deal of thick drama around Carrie Fisher, by her own confession, a product of Hollywood in-breeding. Her parents, Debbie Reynolds and the crooner Eddie Fisher, provided ample material for the gossip columns in a marriage breakup after Eddie sped away with Elizabeth Taylor. More>>

  • Image: Tracey Nearmy / EPA
  • Gordon Campbell: On The Best Albums Of 2016

    OK, I’m not even going to try and rationalise this surrender to a ‘best of’ listicle. Still…maybe there is an argument for making some semblance of narrative order out of a year that brought us Trump, Brexit and the deaths of Prince, David Bowie, Leonard Cohen and Alan Vega, who I missed just as much as the Big Three. So without further ado….oh, but first a word from the sponsor More>>


    Emojis: World’s First Māori Emoji App Launched

    It’s here - the world’s first Māori emoji app Emotiki has landed just in time for summer roadtrips and santa stockings, with 200 Māori and Kiwi cultural icons for people to share their kiwiana moments with each other and the world. More>>

    Howard Davis: Album Of The Year - Van Morrison's 'Keep Me Singing'

    2016 was a grand year for Van The Man - The Belfast Cowboy turned 71, received a knighthood, and reissued an expanded set of soul-fired live recordings from 1973 ('It's Too Late to Stop Now'). In the game for 53 years now, Morrison's albums consistently open new windows into the heart and soul of one of the most enigmatic figures in modern music. More>>

    Review: The NZSO Performs Handel's Messiah

    Max Rashbrooke: Saturday night's performance took the piece back to something like the way it would have originally been performed when premiered in 1742, with an orchestra of 20-30 players and only a few more singers. More>>

    Culture: Rare Hundertwasser Conservation Posters Found After 40 Years

    When Jan and Arnold Heine put a roll of conservation posters into storage in 1974 they had no idea that 42 years later they would be collectors items. More>>

    Get More From Scoop

     
     

    LATEST HEADLINES

     
     
     
     
    Culture
    Search Scoop  
     
     
    Powered by Vodafone
    NZ independent news