Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Men likely to spend more on their partners this Christmas

MEDIA RELEASE

17 December 2012

Men likely to spend more on their partners this Christmas

New Zealand men intend to spend almost $100 more than women on their partner’s Christmas present this year, according to the results of Colmar Brunton’s Christmas Survey 2012 released today.

Colmar Brunton CEO Jacqueline Ireland says men revealed they will spend roughly $257 (on average) to buy a Christmas gift for their partner, while women anticipated spending a comparatively lowly $166.

“On the face of it, this suggests men are more generous at Christmas but there could be more too it than that,” Ireland hints. “Is this simply about generosity or have they left it too late to shop around for the best deals?

“And just before all the men out there start getting too comfortable on the Christmas high ground, I would also point out that according to our survey, men are more likely to be the Christmas Grinch. Nearly one in 10 (9%) hate it and dread this time of year.”

The survey results reveal that women are more organised than men when it comes to Christmas shopping. Almost a third of women purchase Christmas gifts throughout the year compared to only one in five males.

Asked what they would like Santa to bring them for Christmas, the most popular men’s requests were tools/power tools (27%), vouchers (27%), books/music (24%) and a tablet or iPad 24%). The top female wishes were new clothes (41%), vouchers (41%), books/music (37%), jewellery (36%), perfume 30% and a tablet or iPad (29%).

“Females generally have a longer Christmas wish list than males and for some females that list includes plastic surgery (10%), lingerie (17%) and sex toys (5%),” Ireland says.

According to the survey New Zealanders will spend an average of $813.56 on Christmas gifts this year, buying presents for an average of 11 people each.

Browsing in shops remains the most popular way to get gift ideas (followed closely by catalogues). About 25% of Kiwis “do a lot of” browsing online as they look for gift ideas, daily deals and price comparisons.

Ireland says 30-39 year olds proved the most likely to actually go ahead and purchase gifts online with three quarters of them purchasing at least some presents online.

When it comes to technology, 27% of Kiwis at least sometimes use a smartphone for searching and buying online (42% of 18-39 year olds), while one in five people at least sometimes use a tablet or iPad.

Colmar Brunton interviewed a representative sample of 1024 people around New Zealand between 28 November and 5 December this year. The survey has a maximum margin of error of + or – 3.1%.

ENDS

For further details see www.colmarbrunton.co.nz.

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

John McBeth: Our World Cup All Blacks

Forty or fifty years ago nobody really had any idea of what the selectors had in mind. There were often several trials, which sometimes featured over 150 players, possibly an inter island match or a final trial, then we listened to the announcement of the team on radio. The players weren't flown into the capital for a parliamentary function... More>>

ALSO:

Game Review: Midsomer Murders Meets First Year Philosophy

Developed by The Chinese Room, Everybody's Gone to the Rapture sees the player exploring what appears to be a recently abandoned idyllic English village trying to figure out where everybody's gone. Spoiler: they've gone to the rapture. (On a serious note, this review contains plot spoilers.) More>>

Scoop Review Of Books: Clear Science

It was really after his move to Wellington, to Victoria University, that it became apparent that Sir Paul Cllaghan was much more than an eminent physicist... More>>

ALSO:

Francis Cook: Weekend SportzMania! All Blacks! Netball!

Sports were on all weekend. I normally don’t write about sports but with Richie McCaw tipped to be the next Prime Minister, and Colin Craig arguing sports are almost as important as politics, I thought “what better time to start!” More>>

ALSO:

Beervana: Aussie Pav Beer Declared Taste Of NZ

In a surprising upset, an Australian beer modelled on the pavlova, created by Brisbane brewery Newstead Brewing, the 250 Beers blog and Scratch Bar, has been announced the winner at the Beervana craft beer festival ‘Flag Brew’ competition, which challenged media and brewing teams to capture the distinctive taste of New Zealand. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news