Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Online dating fever at record levels

Online dating fever at record levels

More Kiwi singles are turning to the internet to find a date for New Year’s Eve than ever before, with Trade Me’s dating website FindSomeone reporting record highs for activity levels.

Over the past week, more than 240,000 messages and smiles have been sent by Find Someone members, up 67 per cent on the same period last year. The number of new members signing up has also spiked, up 38 per cent on a year ago.

FindSomeone manager Rick Davies said it was the busiest the site had been since it was founded back in 2001, and dating fever was set to continue. “With lonely hearts in a frantic search for a date for New Year, these levels are likely to keep ramping up in the lead-in to Monday night.”

Mr Davies said the social awkwardness of being an online dater was a thing of the past. “We’ve seen an incredible rise in online dating in New Zealand in 2012 – it has been a record-breaking year for activity and demonstrates the old school social taboo around meeting someone online is well and truly out the door.”

Mr Davies said online dating had hit the mainstream. “Not only is internet dating a normal and acceptable way for couples to meet, but it works too. A recent American study found that online dating was the second most common way to find a partner, behind meeting someone via a mutual friendship.”

The national picture

Mr Davies said growth in site usage was stronger in the South Island in 2012 with Otago leading the way, but Auckland remained the “engine room” of the online dating scene.

“Auckland has the most members, and it’s also the most ethnically diverse region for online dating in New Zealand. For example, you’re three times more likely to find a date of Asian descent in Auckland than you are in Canterbury or Wellington.”

On FindSomeone, the typical male online dater is aged 38, of NZ European descent, weighs 83kg, is 1.79m tall and holds some form of tertiary qualification. Twenty per cent of male daters have children.

A typical female dater on the site is aged 39, of NZ European descent, weighs 64kg, is 1.66m tall, and also holds a university qualification. Thirty-one per cent have at least one child.

Dating gets mobile

Mr Davies said the availability of mobile technology was a significant driver of dating activity. “Checking out member profiles while on the go is part and parcel of online dating for Kiwis now, with a massive 29 per cent of visits to FindSomeone over the past month coming via mobile devices, up from 15 per cent a year ago.

“With more smartphones and tablets in hands and pockets, there’s no doubt there will be lots of dates teed up from baches and campsites this summer,” Mr Davies said.

FindSomeone also has a ‘Who’s near me’ feature to help locate other Kiwi singles nearby and usage leapt nine per cent in December. “It’s just a nice, simple way for Kiwi singles to get in touch and meet up for a drink or a game of beach cricket.”

FindSomeone statistics

1. National

Past week Change (%)*
New members 1,540 + 39
Messages sent 180,039 + 65
Smiles sent 63,936 + 77
Member log ins 304,539 + 50
*Year-on-year for week of December 21-27

2. Regional

Region Smiles sent (%) * New members (%) *
Auckland + 56 + 28
Bay of Plenty + 71 + 23
Canterbury + 98 + 42
Hawke’s Bay + 117 + 36
Manawatu + 88 + 95
Marlborough + 94 + 47
Nelson Bays + 50 + 63
Northland + 70 + 28
Otago + 120 + 94
Southland + 95 + 15
Taranaki + 88 + 94
Timaru/Oamaru + 88 + 30
Waikato + 142 + 67
Wairarapa + 111 + 11
Wanganui + 138 + 89
Wellington + 81 + 18
West Coast + 101 + 15
* Year-on-year for week of December 21-27
-ends-


© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Review: Henry Rollins Burning Down The House

With his lantern jaw, close-cropped hair, and muscle-bound physique, Henry Rollins could not be further from the US Marine image his appearance might suggest. More>>

A Series Of Tubes: 150 Years Of The Cook Strait Cable

“It was a momentous achievement for its time. The successful connection came on the third attempt at laying the cable, and followed a near disaster when the first cable snapped - almost destroying the ship Weymouth in the process,” says Ms Adams. More>>

ALSO:

February 2017: Guns N' Roses - New Zealand Dates Announced

Founder Axl Rose and former members, Slash and Duff McKagan have regrouped for one of the century’s most anticipated tours... Rolling Stone said: "This was the real thing, the thing we'd all been waiting for: the triumphant return of one of the most important bands to cross rock music history. And it happened in our lifetime.” More>>

Werewolf: Brando, Peckinpah And Billy The Kid

Gordon Campbell: Initially, One-Eyed Jacks was supposed to have been directed by Stanley Kubrick from a script by Sam Peckinpah – yet it quickly became Brando’s baby... More>>

Book Awards: ANZAC Heroes Wins Margaret Mahy Book Of The Year

“Simply stunning, with gold-standard production values,” say the judges of the winner of this year’s Margaret Mahy Book of the Year Award in the prestigious New Zealand Book Awards for Children and Young Adults. ANZAC Heroes is also the winner of the Elsie Locke Award for the Best Book in the Non-Fiction category. More>>

Baby Animals: Hamilton Zoo Rhino Calf Named

Hamilton Zoo’s latest rhino calf has been named Samburu and he's being celebrated with a unique zoo experience... Samburu arrived after his mother Kito’s 16-month pregnancy and the calf brings the number of white rhinos at Hamilton Zoo to six. More>>

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news