Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Online dating fever at record levels

Online dating fever at record levels

More Kiwi singles are turning to the internet to find a date for New Year’s Eve than ever before, with Trade Me’s dating website FindSomeone reporting record highs for activity levels.

Over the past week, more than 240,000 messages and smiles have been sent by Find Someone members, up 67 per cent on the same period last year. The number of new members signing up has also spiked, up 38 per cent on a year ago.

FindSomeone manager Rick Davies said it was the busiest the site had been since it was founded back in 2001, and dating fever was set to continue. “With lonely hearts in a frantic search for a date for New Year, these levels are likely to keep ramping up in the lead-in to Monday night.”

Mr Davies said the social awkwardness of being an online dater was a thing of the past. “We’ve seen an incredible rise in online dating in New Zealand in 2012 – it has been a record-breaking year for activity and demonstrates the old school social taboo around meeting someone online is well and truly out the door.”

Mr Davies said online dating had hit the mainstream. “Not only is internet dating a normal and acceptable way for couples to meet, but it works too. A recent American study found that online dating was the second most common way to find a partner, behind meeting someone via a mutual friendship.”

The national picture

Mr Davies said growth in site usage was stronger in the South Island in 2012 with Otago leading the way, but Auckland remained the “engine room” of the online dating scene.

“Auckland has the most members, and it’s also the most ethnically diverse region for online dating in New Zealand. For example, you’re three times more likely to find a date of Asian descent in Auckland than you are in Canterbury or Wellington.”

On FindSomeone, the typical male online dater is aged 38, of NZ European descent, weighs 83kg, is 1.79m tall and holds some form of tertiary qualification. Twenty per cent of male daters have children.

A typical female dater on the site is aged 39, of NZ European descent, weighs 64kg, is 1.66m tall, and also holds a university qualification. Thirty-one per cent have at least one child.

Dating gets mobile

Mr Davies said the availability of mobile technology was a significant driver of dating activity. “Checking out member profiles while on the go is part and parcel of online dating for Kiwis now, with a massive 29 per cent of visits to FindSomeone over the past month coming via mobile devices, up from 15 per cent a year ago.

“With more smartphones and tablets in hands and pockets, there’s no doubt there will be lots of dates teed up from baches and campsites this summer,” Mr Davies said.

FindSomeone also has a ‘Who’s near me’ feature to help locate other Kiwi singles nearby and usage leapt nine per cent in December. “It’s just a nice, simple way for Kiwi singles to get in touch and meet up for a drink or a game of beach cricket.”

FindSomeone statistics

1. National

Past week Change (%)*
New members 1,540 + 39
Messages sent 180,039 + 65
Smiles sent 63,936 + 77
Member log ins 304,539 + 50
*Year-on-year for week of December 21-27

2. Regional

Region Smiles sent (%) * New members (%) *
Auckland + 56 + 28
Bay of Plenty + 71 + 23
Canterbury + 98 + 42
Hawke’s Bay + 117 + 36
Manawatu + 88 + 95
Marlborough + 94 + 47
Nelson Bays + 50 + 63
Northland + 70 + 28
Otago + 120 + 94
Southland + 95 + 15
Taranaki + 88 + 94
Timaru/Oamaru + 88 + 30
Waikato + 142 + 67
Wairarapa + 111 + 11
Wanganui + 138 + 89
Wellington + 81 + 18
West Coast + 101 + 15
* Year-on-year for week of December 21-27
-ends-


© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Album Review: Donnie Trumpet And The Social Experiments: Surf

Chance the Rapper is one of my favourite rappers of the last couple years. He bought a uniquely fucked up, acid sound with his debut Acid Rap which has demonstrably influenced others including ILoveMakonnen and A$AP Rocky. It’s remarkable that, at such a ... More>>

Photos: Inside The Christchurch Arts Centre Rebuild

Lady Pippa Blake visited Christchurch Arts Centre chief executive André Lovatt, a 2015 recipient of the Blake Leader Awards. The award celebrated Lovatt’s leadership in New Zealand and hisand dedication to the restoration of the Arts Centre. More>>

Running Them Up The Flagpole: Web Tool Lets Public Determine New Zealand Flag

A School of Design master’s student is challenging the flag selection process by devising a web tool that allows the public to feed their views back in a way, he says, the current government process does not. More>>

ALSO:

Survey: ‘The Arts Make My Life Better’: New Zealanders

New Zealanders are creative people who believe being involved in the arts makes their lives better and their communities stronger. Nine out of ten adult New Zealanders (88%) agree the arts are good for them and eight out of ten (82%) agree that the arts help to improve New Zealand society. More>>

ALSO:

Wellington.Scoop: Reprieve For Te Papa Press

Following its review of the role of Te Papa Press, Te Papa has committed to continue publishing books during the museum’s redevelopment, Chief Executive Rick Ellis announced yesterday. More>>

Law Society: Sir Peter Williams QC, 1934 - 2015

“Sir Peter was an exceptional advocate. He had the ability to put the defence case for his clients with powerful oratory. His passion shone through in everything he did and said.” Mr Moore says Sir Peter’s lifelong commitment to prison reform was instrumental in ensuring prison conditions and the rights of prisoners were brought to public attention. More>>

ALSO:

CTU: Peter Conway – Family Statement

Peter committed his whole working life to improving the lives of working people, both in unions and, more recently, as the Economist and Secretary of the Council of Trade Unions. He was previously Chair of Oxfam New Zealand and was on the Board of NZ Trade and Enterprise. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news