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Visa Wellington On a Plate 2013 Gets Cooking

Visa Wellington On a Plate 2013 Gets Cooking

Applications for the coolest little culinary festival in the world open today, with organisers calling for restaurants, foodies and event organisers to serve up something special for the Festival’s fifth course.

The application process is the most exciting time of the Festival planning, says Visa Wellington On a Plate Co-Director, Sarah Meikle.

“The culinary community continues to cook up bigger, better and tastier menu and event ideas. In previous years we’ve seen everything from gastronomic treats of the feet and hands on pastry classes, to dining like royalty and breaking down a 300kg cattle beast; however 2013 marks the Festival’s fifth birthday so we’re looking forward to raising the steaks.”

In addition to Festival menus and events, the popular Burger Wellington and New World Wellington Bake Club competitions will return for 2013, alongside a new competition category.

“A new media partnership with MiNDFOOD magazine will see the introduction of a regional supplier award and a new naming right sponsor for the Wellington On a Plate Award – the DINE Wellington menu that best reflects the culinary capital’s flavour.

“We’re also delighted to welcome back Visa as the Festival’s key sponsor along with other committed partners. With their continued support we’re dedicated to providing a VWOAP that truly takes the cake.”

Those interested in hosting a Festival Event or being part of the DINE Wellington programme have until midnight Wednesday 20 February to submit their application at After that the kitchen is closed and no late ingredients can be added into the mix.

About Visa Wellington On a Plate

The Visa Wellington On a Plate culinary Festival will serve its fifth course August 9-25, 2013. The full programme will be launched in June, and will see the return of popular favourites and a range of fresh ingredients. The 2012 Festival menu included 108 DINE Wellington eateries, 63 Burger Wellington entries and 106 events. For more information visit, like us on Facebook, or follow @WellyOnaPlate on Twitter.


:: Positively Wellington Tourism (regional tourism organisation) and Grow Wellington (regional economic development agency) established the Visa Wellington On a Plate Festival in 2009 to showcase the region’s food and beverage sector, and to develop culinary tourism in the region. The two organisations plan and market the event in liaison with the food sector and hospitality industry.

:: Visa is the naming rights sponsor of Visa Wellington On a Plate. Visa Entertainment gives Visa Credit, Debit or Pre-paid cardholders access to concert pre-sales, added value offers and competitions. There is no cost to join the programme. Visit for more information.

Smoked tarakihi cake with Little Wolf salami, salsa romesco and baby herbs - Logan Brown

Victor's rabbit pie and Otaki carrots - The White House


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