Rabodirect To Sponsor Seven Sharp

4 February 2013

Rabodirect To Sponsor Seven Sharp

TVNZ’s trail-blazing new current affairs show, Seven Sharp, will be sponsored by online savings specialist RaboDirect.

RaboDirect New Zealand is a subsidiary of Rabobank New Zealand Ltd.

General Manager Melanie Templeton says RaboDirect sees Seven Sharp as the perfect fit for a business that embraces straight talking.

“Seven Sharp is looking to take a different approach with their new format and is taking current affairs into the digital space. As an online savings specialist we feel we will both appeal to internet-savvy viewers who are socially aware and up with the play. We were very impressed with the calibre of those involved and TVNZ’s commitment to the show. We are really excited and looking forward to this partnership.”

TVNZ Head of Sales Jeremy O’Brien says the sponsorship deal will be up and running from tonight when the programme launches.

“We’re delighted to have RaboDirect on board. They were quick to see the benefits in something new and different, and we have every confidence their faith will be rewarded. Over time we expect to introduce a level of innovation in this partnership that reflects the very different nature of the programme.”

Seven Sharp goes to air for the first time tonight, at seven sharp(ish).

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About RaboDirect
RaboDirect is an online banking service designed to complement customers’ existing banking arrangements. RaboDirect offers New Zealanders a high interest, no fees, on-call savings account as well as term deposits and access to managed funds.

RaboDirect is a division of Rabobank New Zealand Limited, part of the international Rabobank Group, the world’s leading specialist in food and agribusiness banking. Rabobank has more than 110 years’ experience providing customised banking and finance solutions to businesses involved in all aspects of food and agribusiness.

Rabobank operates in 48 countries, servicing the needs of approximately 10 million clients worldwide through a network of close to 1600 offices and branches. Rabobank is among the 25 largest banks in the world based on tier one capital. In New Zealand Rabobank employs approximately 290 staff across 33 branches to service its clients. Thirty staff, including a Wellington based call centre, support RaboDirect customers.

RaboDirect is the winner of Best Online Savings Account for the 2010 Sunday Star-Times Canstar Banking Awards, for the fourth consecutive year. RaboDirect is also winner of Best 90 Day Term Deposit and Best New Product (Cash Advantage Fund) for the2008 Sunday Star Times, Cannex Banking Awards. In addition, RaboDirect won the Emerging Business Award at the 2007 NZ Marketing Magazine Marketing Awards, and won the Gold in New Product or Service Introduction and the Best in Show award at the 2007 Effies (Advertising Effectiveness Awards).

ENDS

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