Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


So f*cking proud!

MEDIA RELEASE 08/02/13
FOR IMMEDIATE RELEASE

As if getting 27 Kiwi celebs to swear on camera in the name of equality wasn’t enough, the WTF campaign is back for a second round of not pulling any punches and calling bullsh•t on inequality.

Originally launched with a star-studded video in May 2012, WTF is spearheaded by youth-run, youth-led organisation Rainbow Youth. The viral campaign is a conversation starter around sexuality and gender discrimination in Aotearoa

New Zealand, framed through thought-provoking — and sometimes controversial — statements.

Today’s relaunch kicks off the February Pride season with a bold new statement, SO F•CKING PROUD, and a brand-spanking new website to match at wtfnz.org.
WTF spokesperson Aych McArdle says Rainbow Youth is making no excuses for continuing its audacious use of language.

“The campaign message need to be this strong in order to really change attitudes and behaviours,” they said.

While talking about equality and discrimination is key, WTF is also a proud and loud call for donations. Young people are brave and courageous but Rainbow
Youth needs your support to keep supporting them.

McArdle says February is a perfect time to reignite this cause. “Too many young queer and trans* people are still being bullied and that’s not right – we all deserve to be f•cking proud of who we are.

So we’re asking questions and making our voices heard and what better time to do that than during a month dedicated to Pride and community building.”

McArdle says WTF’s donation ask of $5 per month will help Rainbow Youth give queer and trans* youth across Aotearoa New Zealand the support they need to celebrate pride too.

During Auckland Pride Festival WTF will be launching several initiatives. Watch out for posters, photos, viral social media campaigns and surprising videos all with WTF’s signature new rainbow-flavoured look and unique calls to action.

The revamped website — which went live today — is designed by digital designer and art director Theunis Groenewald, of advertising agency Consortium. It’s a vibrant and fresh shake up of the original site that retains the campaign’s core messaging.

“We’re taking all the elements of WTF and dressing them up to be on par with other international campaigns like NOH8 and FCKH8 and that’s something to celebrate!”

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Werewolf: Music Criticism As A Dating Metaphor

Music criticism can be just another form of consumer advic... Yet ever since pop music criticism first entered the media mainstream it has played a wider role, too. Rather than a decree with a numerical score attached, this kind of criticism functions more like travel notes. A conversation, even a form of seduction. More>>

ALSO:

Scoop Review Of Books: Rushing For Gold

The first section focuses particularly on the Victorian connections – commercial, legal, mining and personal, including migration statistics. But for me the most interesting chapters were in the middle sections about the people of the goldfields. More>>

Comedy Festival Review: VOTE BATT

The political campaigning in the US over the last eight months or so has provided a stark insight into how far political candidates are willing to go. This background came into focus as “former comedian” – now politician – Tim Batt ushered people up into the front seats, passing out badges and taking photographs with his not entirely adoring public... More>>

HRH QEII's 90th: New Zealand Post Birthday Stamps Fit For A Queen

New Zealand Post is celebrating the Queen’s 90th birthday with a special series of stamps and a limited edition silver coin. The Queen was born on 21 April 1926. To mark her birthday, New Zealand Post has produced ‘lenticular’ or moving stamps that feature nine different images of the Queen on just three stamps. More>>

ALSO:

Anzac Day: A Time To Stand Against Hatred

The Human Rights Commission says ANZAC Day is a time for New Zealanders to remember those things our grandparents stood for and stand up against intolerance and prejudice. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news