Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


So f*cking proud!

MEDIA RELEASE 08/02/13
FOR IMMEDIATE RELEASE

As if getting 27 Kiwi celebs to swear on camera in the name of equality wasn’t enough, the WTF campaign is back for a second round of not pulling any punches and calling bullsh•t on inequality.

Originally launched with a star-studded video in May 2012, WTF is spearheaded by youth-run, youth-led organisation Rainbow Youth. The viral campaign is a conversation starter around sexuality and gender discrimination in Aotearoa

New Zealand, framed through thought-provoking — and sometimes controversial — statements.

Today’s relaunch kicks off the February Pride season with a bold new statement, SO F•CKING PROUD, and a brand-spanking new website to match at wtfnz.org.
WTF spokesperson Aych McArdle says Rainbow Youth is making no excuses for continuing its audacious use of language.

“The campaign message need to be this strong in order to really change attitudes and behaviours,” they said.

While talking about equality and discrimination is key, WTF is also a proud and loud call for donations. Young people are brave and courageous but Rainbow
Youth needs your support to keep supporting them.

McArdle says February is a perfect time to reignite this cause. “Too many young queer and trans* people are still being bullied and that’s not right – we all deserve to be f•cking proud of who we are.

So we’re asking questions and making our voices heard and what better time to do that than during a month dedicated to Pride and community building.”

McArdle says WTF’s donation ask of $5 per month will help Rainbow Youth give queer and trans* youth across Aotearoa New Zealand the support they need to celebrate pride too.

During Auckland Pride Festival WTF will be launching several initiatives. Watch out for posters, photos, viral social media campaigns and surprising videos all with WTF’s signature new rainbow-flavoured look and unique calls to action.

The revamped website — which went live today — is designed by digital designer and art director Theunis Groenewald, of advertising agency Consortium. It’s a vibrant and fresh shake up of the original site that retains the campaign’s core messaging.

“We’re taking all the elements of WTF and dressing them up to be on par with other international campaigns like NOH8 and FCKH8 and that’s something to celebrate!”

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Scoop Review Of Books: From Here And There

Being Chinese: A New Zealander’s Story
by Helene Wong.
This is the fascinating story of Helene Wong, born in 1949 in Taihape to Chinese parents: her mother, born soon after her parents migrated here, and her father, born in China but sent to relatives in Taihape at seven to get an education in English. More>>

Chiku: Hamilton Zoo's Baby Chimpanzee Named

Hamilton Zoo has named its three-month-old baby chimpanzee after a month-long public naming competition through the popular zoo’s website. The name chosen is Chiku, a Swahili name for girls meaning "talker" or "one who chatters". More>>

Game Over: Trans-Tasman Netball League To Discontinue

Netball Australia and Netball New Zealand have confirmed that the existing ANZ Championship format will discontinue after the current 2016 season, with both organisations to form national netball leagues in their respective countries. More>>

NZSO Review: Stephen Hough Is Perfection-Plus

He took risks, and leant into the music when required. But you also felt that every moment of his playing made sense in the wider picture of the piece. Playing alongside him, the NZSO were wonderful as ever, and their guest conductor, Gustavo Gimeno, coaxed from them a slightly darker, edgier sound than I’m used to hearing. More>>

ALSO:

Howard Davis Review: King Lear At Circa

In order to celebrate it's 40th birthday, it is perhaps fitting that Circa Theatre should pick a production of 'King Lear,' since it's also somewhat fortuitously Shakespeare's 400th anniversary. If some of the more cerebral poetry is lost in Michael Hurst's streamlined, full throttle production, it's more than made up for by plenty of lascivious violence designed to entertain the groundlings. More>>

Scoop Review Of Books: Tauranga Books Festival

Escape to Tauranga for Queen’s Birthday weekend and an ideas and books-focused festival that includes performance, discussion, story-telling, workshops and an Italian-theme morning tea. More>>

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news