Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search


So f*cking proud!


As if getting 27 Kiwi celebs to swear on camera in the name of equality wasn’t enough, the WTF campaign is back for a second round of not pulling any punches and calling bullsh•t on inequality.

Originally launched with a star-studded video in May 2012, WTF is spearheaded by youth-run, youth-led organisation Rainbow Youth. The viral campaign is a conversation starter around sexuality and gender discrimination in Aotearoa

New Zealand, framed through thought-provoking — and sometimes controversial — statements.

Today’s relaunch kicks off the February Pride season with a bold new statement, SO F•CKING PROUD, and a brand-spanking new website to match at
WTF spokesperson Aych McArdle says Rainbow Youth is making no excuses for continuing its audacious use of language.

“The campaign message need to be this strong in order to really change attitudes and behaviours,” they said.

While talking about equality and discrimination is key, WTF is also a proud and loud call for donations. Young people are brave and courageous but Rainbow
Youth needs your support to keep supporting them.

McArdle says February is a perfect time to reignite this cause. “Too many young queer and trans* people are still being bullied and that’s not right – we all deserve to be f•cking proud of who we are.

So we’re asking questions and making our voices heard and what better time to do that than during a month dedicated to Pride and community building.”

McArdle says WTF’s donation ask of $5 per month will help Rainbow Youth give queer and trans* youth across Aotearoa New Zealand the support they need to celebrate pride too.

During Auckland Pride Festival WTF will be launching several initiatives. Watch out for posters, photos, viral social media campaigns and surprising videos all with WTF’s signature new rainbow-flavoured look and unique calls to action.

The revamped website — which went live today — is designed by digital designer and art director Theunis Groenewald, of advertising agency Consortium. It’s a vibrant and fresh shake up of the original site that retains the campaign’s core messaging.

“We’re taking all the elements of WTF and dressing them up to be on par with other international campaigns like NOH8 and FCKH8 and that’s something to celebrate!”


© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


New Zealand Geographic: Photographer Of The Year Announced

Shaun Jeffers, has won the Landscape category at the New Zealand Geographic, Photographer of the Year awards for his stunning shot of the glowworms at the Waitomo Glowworm Caves! More>>


Howard Davis: Review - 'I, Daniel Blake' - Ken Loach's Bleak Masterpiece

'I, Daniel Blake' is a bleak masterpiece, a chilling and moving story of two people striking up an unlikely friendship under extremely adverse circumstances. It is both a polemical indictment of a faceless benefits bureaucracy that strips claimants of their humanity by reducing them to mere numbers, and a celebration of the decency and compassion of ordinary people who look out for one another when the state has abandoned them. More>>

Howard Davis: Review - A Girl Named Mo

Moana Ete brought her three-piece band A Girl Named Mo to Wellington's intimate and iconic Bats Theatre last week for a five-night residency. Each show was recorded and filmed live for the release of her debut album 'Platonic/Romantic' on Loop records later this year. More>>

For The Birds: Who Will Be Crowned Bird Of The Year?

The competition involves well-known and enthusiastic New Zealanders acting as ‘campaign managers’ for their favourite birds with many going to great lengths to get New Zealanders to vote for their chosen bird... More>>


  • Greening the Red Zone - Bird of the year heats up: kōtare concedes, backs kea
  • Image Out-Link - Giselle Clarkson on Twitter
  • Gordon Campbell: On Bob Dylan's Nobel (And The Surplus)

    So Bob Dylan has just won the Nobel Prize for… Literature? Wow. I’d be just as happy if he’d won for his work on particle physics (“One Grain of Sand”, “Simple Twist of Fate”) or got the Economics prize for his work on the theory of contracting (“Don’t Think Twice Its Alright”) ... More>>


    Scoop Review Of Books: Whose Goat Was That?

    Mysterious Mysteries of Aro Valley is a sharp, satirical and sometimes downright scary romp through and around that valley in ways that made me question the realities of the places I thought I knew so well. More>>


    Get More From Scoop



    Search Scoop  
    Powered by Vodafone
    NZ independent news