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Red Bull Collective Art

Media Release
20, February 2013
-For Immediate Release-

Red Bull Collective Art, the world’s largest piece of digital art wants your submission

Red Bull Collective Art gives New Zealanders the chance to be a part of a giant work of art, which combines the creativity of individuals to make the world's largest single, continuous piece. The two week long global project begins on March 11 and takes the principle of ‘Cadavre exquís’ and brings it into the digital world.

Cadavre exquís is a collaborative creative technique first introduced by Surrealists around 1925. It is a method by which assortments of words or images are collectively assembled. This is done in sequence, where participants are able to see the end of the previous person’s contribution before adding their own creation.

Each time slot will allow the artist 4 hours to complete their work. The participants simply download their template to work on the image, which is then uploaded and added to the entire artwork. The artist may use any format they like to work on the image such as Photoshop or Abobe, including freehand, the image is scanned before uploading.

The heart of Red Bull Collective Art is the website www.redbullcollectiveart.com. The website will allow global interaction across the project. The user registers online and is able to choose a time slot for their contribution. After artists have picked their timeslot, they will be notified via email or text message. Time slots must be booked before March 11 to ensure participation.

Within the two week period, Red Bull Art Collective will see contributors from across the world participate in a unique creative process, the end product being an unparalleled piece of art on an international scale. This will be displayed in local galleries around the world.

While this is first and foremost a student project targeting the creative youth in all countries, the project is open for everyone: designers, artists, photographers, through to publicists. With activations in 85 countries, participants will share a common interest; to create something and share it with the world.

Red Bull Collective Art is a great opportunity for students, up and coming artists and designers to work within a set time frame and become part of a innovative global digital project, inspired by artists contributing before them. To book a time slot, visit www.redbullcollectiveart.com.
Red Bull Collective Art Timing:
Feb 18 - March 11 Activation Phase
March 11 - March 24 Creation Phase
May 13 - May 31 Exhibition Phase
-Ends-

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