New Timeslot For Local Drama 'The Blue Rose'
MEDIA RELEASE FOR IMMEDIATE RELEASE Thursday 21 February, 2013
New Timeslot For Local Drama ‘The Blue Rose’ Popular comedy-thriller The Blue Rose is moving to a new timeslot and will screen on TV3 at 9.30pm Monday nights from 25 February, an hour later than its original timeslot.
Director of Programming, Mark Caulton says the move is designed to protect the success of the flagship drama, after changes to the wider Monday night line-up.
“The Blue Rose is the stand-out success story of this year’s new local drama and comedy offerings,” he says. “We believe this move is the best way to ensure the show’s ongoing success, with minimal disruption to viewers.” The Blue Rose had the strongest premiere of any new local drama or comedy programme, launching in the top five local shows of the week.*
More than 1,362,200 Kiwis have tuned into the South Pacific Pictures-produced series since launch (Nielsen TAM, 5+ cume), which stars Outrageous Fortune alumni Antonia Prebble and Siobhan Marshall. The show is TV3’s second biggest video ondemand programme after hit serial drama Home and Away, and has enjoyed widespread critical acclaim.
In addition to the new timeslot, viewers are being given a second chance to catch up on The Blue Rose on air and online.
The first two episodes will be repeated from 10.30pm this Saturday (February 23), followed by an encore screening of episode three at 10.45pm this Sunday (February 24).
And for the duration of the series, all episodes will remain available to view ondemand at TV3.co.nz/TheBlueRose after they have premiered on TV3.
TV3’s Monday Night Line-up (effective February 25):
8.30pm – Grand Designs Australia (added)
9.30pm – The Blue Rose (moved from 8.30pm) 10.30pm – Nightline (no change)
11.15pm – The Americans (moved from 9.30pm)
*25-54 Top Programmes, week six (3-8 Feb) consolidated (Nielsen TAM) 25-54 rating 25-54 audience
Shortland Street 16.7 296,500
Rapid Response 12.8 226,600
Piha Rescue 12.1 213,400
7 Days 10.9 193,900
The Blue Rose
Mediaworks.co.nz (website: www.mediaworks.co.nz) is New Zealand’s leading private sector broadcast and online media company. Through its specialist divisions – MediaWorks TV, MediaWorks Radio and MediaWorks Interactive, it owns and operates the TV3 and FOUR television networks, national radio brands The Edge, The Rock, MORE FM, Kiwi FM, RadioLIVE, LiveSPORT, The Sound, The Breeze, George FM and Mai FM, plus several local radio stations, and a family of websites.