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TVNZ first to launch video on demand for iPad and iPhone

TVNZ first to launch video on demand for iPad and iPhone

Tuesday 26th February, 2013

Now Kiwis can watch their favourite TV shows on their terms as TVNZ announces a video on demand app for iPad and iPhone, the first of its kind in New Zealand.
Whether it’s at the beach, on the bus, or the mall, the app is quick and easy to use and with a few clicks, New Zealanders can watch the hottest new shows of 2013 including Revenge, Shortland Street, Masterchef, Once Upon A Time and many more - whenever and wherever they are.

Tom Cotter, General Manager of Digital Media says “TVNZ is committed to ensuring New Zealanders have the choice to access their favourite shows on whichever screen they want, when they want.

"The launch of the TVNZ Ondemand app on iPhones and iPads is only the beginning. We are working with Samsung to develop an app for their Galaxy range which will give Kiwis more ways to watch the shows they love when they choose.”
The extension of TVNZ Ondemand to mobile screens is a natural progression for the broadcaster. It is estimated 46 per cent of New Zealanders have a smartphone while 10 per cent of the nation owns a tablet*.

• The popularity of TVNZ Ondemand continues to go from strength to strength with video streams up a massive 41 per cent year-on-year in 2012**.

• In 2012 the most watched programme on TVNZ Ondemand was home-grown soap Shortland Street achieving more than 4.9 million streams, followed by Coronation Street (1.1 million streams), New Zealand’s Got Talent (881,027 streams) and Revenge (651,485 streams).

The new TVNZ Ondemand app for iPad and iPhone adds to the many ways Kiwis can already access TVNZ Ondemand. The service is also available on PC and Mac desktop computers, Sony PlayStation 3 and most recently, the Samsung Smart TV.
The TVNZ Ondemand app is available at the app Store.
*Source: Nielsen CMI Q3 2012 (AP10+)
**Source: Nielsen Netratings (AP5+)


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