Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Social Media, Internet Spread Kapa Haka Overseas

Media release from Te Matatini Society Inc

Social Media, Internet Spread Kapa Haka Overseas

The unique Māori art form of Kapa Haka has been on display in New Zealand, Australia and around the globe as large numbers of online viewers flocked to the Māori Television website to witness Te Matatini 2013 National Championships in Rotorua last week.

Te Matatini Society today praised the work of Māori Television in helping create the “social media kapa haka festival” attracting viewers from all around the world.

A broadcasting relationship between Māori Television and Te Matatini Society, which hosts the biennial kapa haka festival, opened up the festival to viewers who accessed recorded coverage and streamed live performances through the Māori Television website, Twitter, and Facebook.

During the four-day festival, Māori Television’s Te Kaea Facebook page ballooned to almost 20,000 likes and the Māori Television website recorded more than 80,000 unique hits as internet users accessed performances and streamed live the final day’s action from the festival at the Rotorua International Stadium on Sunday.

Viewership of live streaming the final day’s performances was recorded at 20,520. Viewership of highlights of the first three days of the festival continues, with around 15,000 people having viewed the programmes on maoritelevision.com. Approximately 29.5 percent of internet viewership accessed the Māori Television site through a mobile device.

While most of the internet viewership was generated from New Zealand (56 percent) and Australia (41 percent), the remaining traffic came from the United States, Canada, United Kingdom, Germany, France, United Arab Emirates and the Netherlands.

The online accessing of the festival was in addition to the more than 233,000 viewers who watched some or all of the live television coverage of the finals on Sunday 24 February.

Meanwhile, Te Matatini’s facebook page also increased likes during the four-day festival to over 7,000 with people from around the world wanting to know more about kapa haka.

The Executive Director of Te Matatini, Darrin Apanui, said today that the internet figures, as well as comments on social media networks, have been extremely encouraging for Te Matatini and their future events. “We are grateful for the strong relationship with Māori Television. Our decision to enter into an exclusive broadcasting relationship with the provider has paid dividends in opening up a world of kapa haka to a huge audience, not only in New Zealand, but in Australia and around the world.”

“Te Matatini 2013 has been the social media kapa haka festival,” Mr Apanui said. “It demonstrates that most people in the world today don’t access their news and entertainment via a two-minute grab each night on TV news and instead want to view information when they want and how they want – on their computers or mobile phones.”

The Chief Executive of Māori Television, Jim Mather, said Māori Television was very proud of the partnership with Te Matatini, which showcases the pinnacle of Māori performing arts.

“As New Zealand’s indigenous broadcaster, we considered it mandatory that Māori Television support the festival and provide comprehensive on-air, online and on-the-ground coverage,” he said.

“We also have flexibility to clear our schedule to broadcast three hours of each day’s performances on prime time each night during the festival, and we are particularly proud of our ability to provide all-day live broadcasting of the finals on the last day, both on television and online,” Mr Mather said.

He said that the partnership had enabled Te Matatini to extend the reach of kapa haka beyond the shores of New Zealand and out to the world. “It’s really fantastic that someone from London can send a tweet asking to get mentioned on the stage because they’re watching it live from half-way around the world. That’s the value of the internet and the value of this partnership with Te Matatini, not only to us but to Māori arts and culture.”

Māori Television and Te Matatini Society look forward to a continued on-going relationship for future festivals, they said.

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 
Review: Howard Davis On Olivier Assayas' 'Personal Shopper'

Olivier Assayas’ Personal Shopper is stylish, mysterious, and very strange indeed. It manages to be both ghost story and suspense thriller, yet also a portrait of numbed loneliness and ennui , held together by an peculiarly inexpressive performance from ... More>>

Howard Davis: Never Too Old To Rock & Roll - Jethro Tull

As Greil Marcus recently observed in an NYRB review of Robbie Robertson's autobiographical Testimony, in rock and roll there is always an origin story. In the case of Jethro Tull founder Ian Anderson, he claims to have been influenced by his father's big band and jazz record collections and the emergence of rock music in the 1950s, but became disenchanted with the "show biz" style of early US stars like Elvis Presley... More>>

October: Alice Cooper Returns To NZ

It was March 1977 when Alice Cooper undertook his first ever concert tour of New Zealand – and broke attendance records. 40 years on and this revered entertainer continues to surprise and exude danger at every turn, thrilling audiences globally! More>>

ALSO:

Howard Davis Review: The Contemporary Relevance Of Denial

Denial has all the hallmarks of a riveting courtroom drama. Based on a 1996 British libel case that author David Irving brought against Lipstadt, the movie has been criticized as flat and stagey, but it nonetheless conveys a visceral clarity of vision and sense of overwhelming urgency. More>>

Obituary: John Clarke Dies Aged 68

Andrew Little: “I grew up with Fred Dagg and I am devastated by John Clarke’s death. He taught us to laugh at ourselves and more importantly laugh at our politicians.” More>>

ALSO:

Howard Davis: Colin McCahon's 'on Going Out With The Tide'

Curated by Wystan Curnow and Robert Leonard, On Going Out with the Tide features major works that have been assembled from public and private collections across New Zealand and Australia. It focusses on McCahon’s evolving engagement with Māori subjects and themes, ranging from early treatments of koru imagery to later history paintings which refer to Māori prophets and investigate land-rights issues. More>>

Howard Davis: Rodger Fox Gets Out The Funk

By now a living New Zealand legend, band leader and trombonist Rodger Fox has performed with some of the biggest names in the jazz business, including Louie Bellson, Bill Reichenbach, Chuck Findley, Randy Crawford, Bobby Shew, Lanny Morgan, Bruce Paulson, Diane Schuur, Arturo Sandoval, David Clayton-Thomas, and Joe Williams, to name only a few. More>>

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news