Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search


Iconic Kiwi Wine Label Releases New Look Label

Media release; 28 Februay, 2013

Iconic Kiwi Wine Label Releases New Look Label

One of New Zealand's best loved wineries has unveiled a new label design across its estate range.

The Allan Scott Family Winemakers premium brand imagery was created for its Estate White Label range with the company's pinot gris and chardonnay the first to showcase the new design on shelf.

Winemaker Allan Scott says the new vintages of pinot noir, gewürztraminer are set to follow and will feature the new label in the coming months.

"We wanted to keep the identity, logo and colours largely the same and keep the familiarity of such a well-known label, but we've now used a superior quality stock paper to reflect the quality of the wine," he says.

The changes have not been limited to just label design with the winery's 2012 sauvignon blanc also undergoing a makeover.

The wine's clear Bordeaux bottle has been replaced with an antique green French burgundy bottle again illustrative of the premium quality of the wine says Scott.

"We wanted to ensure our packaging was modern and distinctive and also a true reflection of the taste and quality of our wines. We believe that with the new bottle and label design we've managed to capture the essence of what our brand represents," he says.

Scott says in an extremely competitive export market it's important to maintain a presentation edge, particularly where decisions are made at the point of purchase.

"We know that consumers buy with their eyes so it was important to make sure that existing and new customers are aware of the quality of the wine which we are able to communicate through our packaging," says Scott.

The new look bottles are designed for both the local and international markets and Scott says the company has been careful to ensure there is continuity between the old label and newer refreshed version.

"Wine lovers will now potentially perceive the wine as better quality but we have only made subtle changes and refrained from introducing a total redesign of the label, the last thing we want is to have loyal fans having trouble trying to find us on shelf!" he says.

Allan Scott says the winemaking family worked with the team at Creative Practice to create the revamped label.

For more information, visit


© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


University Of Canterbury: Henry VIII’s Divorce Lawyer’s Magna Carta On Display

The University of Canterbury is publicly displaying New Zealand’s oldest copy of the Magna Carta for the first time, just as a new connection it has with Henry VIII and Anne Boleyn has been discovered. More>>

Arts Festival: An Evening With Richard Dawkins

In a special one-off, New Zealand event at the Michael Fowler Centre, Dawkins will reflect on his eminent career as a scientist, and expand on the themes of inspiration, influence and ideas in his recent memoir, Brief Candle in the Dark: My Life in Science. More>>


Scoop Review Of Books: Worldly And Unworldly

"Being Magdalene" by Fleur Beale The situations shown in this youth novel are shocking, scary, and very moving as we experience Magdalene’s struggle to be a perfect girl as defined by the cruel and unreasonable leader of “The Children of the Faith”, as she moves reluctantly into young womanhood. More>>

Whistle Stop: Netball NZ To Implement New INF Rules

Netball New Zealand (NNZ) will implement the new Official Rules of Netball, as set down by the International Netball Federation (INF), from January 1, 2016. Key changes include the elimination of whistle following a goal, amendments to injury time and changes to setting a penalty. More>>


Scoop Review Of Books: Waiata Aroha

Vaughan Rapatahana on Chappy by Patricia Grace: With this eminently readable novel Patricia Grace returns to the full-length fiction stage after a hiatus of ten years. More>>

'Ithaca' At Q Theatre: Introducing NZ's World Class Cirque Troupe

NZ’s very own cirque troupe is set to become a household name with the premier of its adaptation of Homer’s Odyssey having secured a key season in Auckland. More>>

Music Awards: The Tuis Are Broody This Year

Topping off a sensationally eventful year both at home and internationally, Nelson born brother-sister duo Broods has taken home four Tuis from this year’s 50th annual Vodafone New Zealand Music Awards. More>>


Sport: Richie McCaw Retires From Rugby

Richie McCaw has today confirmed he is hanging up his boots and retiring from professional rugby. The 34-year-old All Blacks captain and most capped All Black of all time has drawn the curtain on his stunning international career which started in Dublin 14 years ago, almost to the day, and ended in London last month when he hoisted the Webb Ellis Cup aloft for the second time. More>>


Get More From Scoop



Search Scoop  
Powered by Vodafone
NZ independent news