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Hokonui Fashion Design Awards 25-year anniversary show

Press release from Hokonui Fashion Design Awards
04 March 2013

Hokonui Fashion Design Awards ramps up for 25-year anniversary show

The Hokonui Fashion Design Awards is this year celebrating 25 years at the forefront of New Zealand fashion, as it opens for entries once again.

Creative amateur designers of all ages are now invited to enter New Zealand’s most iconic fashion design awards competition.

Based in the South Island town of Gore, and one of the major events on New Zealand’s fashion calendar, the awards offer emerging designers the chance to showcase their work in front of a panel of industry and guest judges.

Executive Producer Heather Paterson is excited about the significance of this year’s event and is particularly thrilled to introduce a new category and sponsor.

“The Hokonui Fashion Design Awards show has been running since 1988 and is the longest running fashion event in New Zealand for emerging designers,” she said.

“Over the years, we have seen the most incredible creations coming down the catwalk, hosted top fashion experts and awarded some fantastic prizes to deserving talent. This year will continue in that tradition with, as always, a few new developments.

“We’ve also had excellent sponsors and this year we are very delighted to welcome new sponsor Mediaworks that will bring with them a number of innovative promotional ideas for the 2013 Awards.”

Mrs Paterson said that to commemorate the 25-year achievement the show was introducing a new ‘Silver’ category.

“The theme for this is ‘anything goes’, giving entrants in the open section ‘carte blanche’ to be as creative as they like,” she said.

This year, key members of the organisation team along with Wade Paterson will take a more active role in producing the awards as Mrs Paterson takes a back seat to receive on-going treatment for a serious illness.

“Heather is still on deck but in the background putting her passion into the event,” said Mr Paterson.

“In the meantime, we’re looking forward to receiving the first entries as the 2013 show starts to take shape.”

The 2013 Hokonui Fashion Design Awards will be showcased at the Town and Country Stadium in Gore on July 26 and 27. Entries close on May 31.

For more information regarding entries, categories, ticket sales and more, visit


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