Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Decoding the Hobbit: Local Viewers Sought for Global Survey

19 March, 2013

Decoding the Hobbit Down under: Local Viewers Sought for Global Survey





An international post-viewing survey of The Hobbit: An Unexpected Journey has already drawn a large international response on whether people's expectations were fulfilled and confirmed after seeing the movie.

Lead researcher Dr Carolyn Michelle of the Audience Research Unit at the University of Waikato is hoping to now turn local attention to the questionnaire, with the DVD released today.

“We have been very pleased with the international response to date, but would really like to dig deeper into the thoughts of the local community and New Zealanders in general on how they felt after seeing the movie and how discussion, debate, marketing and promotion of the film shaped subsequent responses to it”.

Locally, The Hobbit has generated debate about the power of Hollywood to dictate terms and conditions in the local film industry – and wider.

An industrial dispute during filming nearly derailed the project until the New Zealand government agreed to introduce new employment legislation, a controversial decision which drew widespread criticism.

“The results from the pre-release survey show a pattern of eight distinctive perspectives,” says Dr Michelle.

In New Zealand in particular there was a high number of what Dr Michelle calls "anxious investors" – not necessarily fans, but people worried that after a significant investment by the local film industry and even the government, The Hobbit might not be successful – but very much hoping it would be, and also very proud of New Zealand's involvement in this film production.

Now the film and DVD is out, the second phase of the survey, a post-viewing questionnaire is now available online. http://flashq.rcc.ryerson.ca/Hobbit/

The survey is in the second part of a three phase project, the next of which is the launch of a multi-lingual survey. "In the next phase, we plan to post the survey in Danish, Dutch, German and Spanish, to get an even broader response," says Dr Michelle.

ends

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Scoop Review Of Books: From Here And There

Being Chinese: A New Zealander’s Story
by Helene Wong.
This is the fascinating story of Helene Wong, born in 1949 in Taihape to Chinese parents: her mother, born soon after her parents migrated here, and her father, born in China but sent to relatives in Taihape at seven to get an education in English. More>>

Chiku: Hamilton Zoo's Baby Chimpanzee Named

Hamilton Zoo has named its three-month-old baby chimpanzee after a month-long public naming competition through the popular zoo’s website. The name chosen is Chiku, a Swahili name for girls meaning "talker" or "one who chatters". More>>

Game Over: Trans-Tasman Netball League To Discontinue

Netball Australia and Netball New Zealand have confirmed that the existing ANZ Championship format will discontinue after the current 2016 season, with both organisations to form national netball leagues in their respective countries. More>>

NZSO Review: Stephen Hough Is Perfection-Plus

He took risks, and leant into the music when required. But you also felt that every moment of his playing made sense in the wider picture of the piece. Playing alongside him, the NZSO were wonderful as ever, and their guest conductor, Gustavo Gimeno, coaxed from them a slightly darker, edgier sound than I’m used to hearing. More>>

ALSO:

Howard Davis Review: King Lear At Circa

In order to celebrate it's 40th birthday, it is perhaps fitting that Circa Theatre should pick a production of 'King Lear,' since it's also somewhat fortuitously Shakespeare's 400th anniversary. If some of the more cerebral poetry is lost in Michael Hurst's streamlined, full throttle production, it's more than made up for by plenty of lascivious violence designed to entertain the groundlings. More>>

Scoop Review Of Books: Tauranga Books Festival

Escape to Tauranga for Queen’s Birthday weekend and an ideas and books-focused festival that includes performance, discussion, story-telling, workshops and an Italian-theme morning tea. More>>

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news