Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Decoding the Hobbit: Local Viewers Sought for Global Survey

19 March, 2013

Decoding the Hobbit Down under: Local Viewers Sought for Global Survey





An international post-viewing survey of The Hobbit: An Unexpected Journey has already drawn a large international response on whether people's expectations were fulfilled and confirmed after seeing the movie.

Lead researcher Dr Carolyn Michelle of the Audience Research Unit at the University of Waikato is hoping to now turn local attention to the questionnaire, with the DVD released today.

“We have been very pleased with the international response to date, but would really like to dig deeper into the thoughts of the local community and New Zealanders in general on how they felt after seeing the movie and how discussion, debate, marketing and promotion of the film shaped subsequent responses to it”.

Locally, The Hobbit has generated debate about the power of Hollywood to dictate terms and conditions in the local film industry – and wider.

An industrial dispute during filming nearly derailed the project until the New Zealand government agreed to introduce new employment legislation, a controversial decision which drew widespread criticism.

“The results from the pre-release survey show a pattern of eight distinctive perspectives,” says Dr Michelle.

In New Zealand in particular there was a high number of what Dr Michelle calls "anxious investors" – not necessarily fans, but people worried that after a significant investment by the local film industry and even the government, The Hobbit might not be successful – but very much hoping it would be, and also very proud of New Zealand's involvement in this film production.

Now the film and DVD is out, the second phase of the survey, a post-viewing questionnaire is now available online. http://flashq.rcc.ryerson.ca/Hobbit/

The survey is in the second part of a three phase project, the next of which is the launch of a multi-lingual survey. "In the next phase, we plan to post the survey in Danish, Dutch, German and Spanish, to get an even broader response," says Dr Michelle.

ends

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

TV3 Video: NZ Praised For Sportsmanship After Cricket World Cup Final Loss

New Zealand may have been outplayed in the Cricket World Cup final by Australia, but received praise worldwide for their graciousness in defeat. More>>

ALSO:

Earlier:

Werewolf: Finding Love In Hell

Will it really be 25 years in May since David Lynch’s Wild at Heart won big at Cannes, nabbing no less than the Palme d’Or? Amazing but true, and yet the film that was briefly Lynch’s most feted, now seems to be his most forgotten. More>>

ALSO:

Cricket: Dramatic Win Puts Black Caps In Finals

In Parliament: When Parliament resumed at 2pm the House passed a motion on a voice vote admiring the performance of the New Zealand cricket team in last night’s World Cup semi-final and wishing them well for the final on the weekend. More>>

ALSO:

Moon Shot/Kills Switch: The X Factor Judges Removed

MediaWorks has today decided that Natalia Kills and Willie Moon are no longer suitable to judge The X Factor and have removed them from the show. MediaWorks CEO, Mark Weldon, said that last night on The X Factor both Kills and Moon made comments that were completely unacceptable. More>>

ALSO:

Tessa Nichol: Up Up & Away In The Wairarapa

It’s an overcast morning in the Wairarapa but the mood on the ground in Carterton’s Carrington Park is anything but grey. More than 20 hot air balloons are getting ready to take off into the cloudy sky to mark the start of this year’s Wairarapa Balloon Festival. More>>

Golden Shears: Scotsman Wins Golden Shears Open Final

A Scottish shearer who settled in New Zealand to farm in Taranaki has become the first shearer from overseas to win the Golden Shears Open Shearing Championship. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news