Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Entries now open for the 2013 New World Wine Awards

Media release

15 April 2013

Top winemakers encourage industry to enter consumer-focused wine awards

Entries are now open for the 2013 New World Wine Awards and top winemakers are encouraging their peers to enter. In addition to the distinction of an award that recognises quality on the same international scale as all other wine competitions, winning winemakers are guaranteed national distribution and extensive brand exposure.

Greg Day from Kahurangi Wines says that winning a New World Wine Award has made a real difference to his business.

“Unlike most wine shows, the New World Wine Awards guaranteed us purchase orders for our gold medal winning Trout Valley Pinot Noir in 2012. The sophisticated marketing of the awards meant huge exposure for our brand, which is a critical determinant of success in what is a very crowded domestic wine market,” said Day.

Catherine Keith from Mount Brown also endorses the awards.

“Winning a Gold medal for our Riesling last year resulted in significant and ongoing sales not only for that wine, but also our entire wine portfolio. We’ve won many medals over the years, but the New World Wine Awards is by far the most effective in terms of generating sales,” said Keith.

Last year over 300,000 bottles of the Top 50 wines, with a retail value in excess of $4.3m, were sold throughout New World supermarkets in the first six weeks of the award results being announced. That volume of sales in the first six weeks was 17% higher than in the corresponding period in the previous year, reflecting the increasing awareness among consumers of the credibility of these wine awards.

The New World Wine Awards use the same internationally-recognised points system as other leading wine competitions, ensuring that winning wines are the best examples of their type. The only difference is that all wines entered must retail for below $25 a bottle and there must be at least 500 cases of each wine available for sale. This means the awards are the premier consumer-focused awards in New Zealand because affordability and availability of the wines are key criteria for entry.

This year the New World Wine Awards is introducing a reduced alcohol class, opening up the competition to wineries that are at the forefront of responding to consumer demand for high quality reduced or low alcohol wines.

Jim Harré, Chair of the judging panel says that the wine industry and awards in this sector are highly competitive.

“The New World Wine Awards is particularly good for winemakers because not only are their wines judged by the same standards as any other wine competition, they are guaranteed distribution and marketing,” says Harré.

An independent panel of 13 expert wine judges will blind-taste each wine entered in the awards over two days in Wellington. This year the panel will include Dr Tony Jordan, an internationally experienced winemaker involved with Domaine Chandon, Cloudy Bay and Cape Mentelle. He is also a board member of Wine Australia.

The judges will award Gold, Silver and Bronze medals, and convene to select the Champion red, white and bubbles overall. The Top 50 wines will be showcased in 137 New World stores nationwide, online and in the New World Wine Awards booklet.

Entries to the awards close on Friday 7 June. All details are at www.wineshow.co.nz.

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

EPMU: Fourth Anniversary

Representatives of the Engineering, Printing and Manufacturing Union are proud to stand with the Pike River families to mark four years since 29 men lost their lives. More>>

ALSO:

'Kindara': Unusual Ginger Coloured Kiwi Chick Released To Taupo Creche

A cute little kiwi chick with an unusual ginger tinge to its feathers has just been released to Wairakei Golf & Sanctuary Kiwi Creche in Taupo after hatching at Rainbow Springs' Kiwi Encounter. More>>

Werewolf: The Complicatist : Bob Dylan Himself, And By Others

Bob Dylan is about to release a six CD version of the entire Basement Tapes sessions he recorded with the Band 40 years ago. To mark the occasion, I’ve rustled together some favourite cover versions of Dylan songs, and a few lesser-known tracks by the great man. More>>

ALSO:

Werewolf: Gone Girl : The Trouble With Amy

Philip Matthews: Three words to describe the David Fincher film Gone Girl: cynical, topical and ridiculous. Ridiculous isn’t a negative. More>>

ALSO:

11/11: Armistice Day Peace Vigils

On Armistice Day 2014, the second in the series of peace vigils that will take place three times each year during the World War One centenary will be held in Hokianga, Whangarei, Auckland, Tauranga, Otaki, Lower Hutt, Wellington and Takaka. More>>

ALSO:

Te Papa: Rick Ellis Appointed New Chief Executive

The Board and Chairman of the Museum of New Zealand Te Papa Tongarewa are pleased to announce the appointment of Rick Ellis as the new Chief Executive for the museum. More>>

Couture: New All Blacks Jersey Gets Team’s Seal Of Approval

More than two years in the making, adidas has today unveiled the most technologically-advanced and blackest All Blacks jersey ever, four days before the highly anticipated match against England. More>>

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news