Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Kiwiana Clichés More Popular than Kiwi Flag

MEDIA RELEASE

26 August 2013

Kiwiana Clichés More Popular than Kiwi Flag

Research released today has found that New Zealanders feel more passionate about Kiwiana clichés and symbols, think the silver fern and the Pavlova, than their own national flag!

The research, sure to create debate at the office water cooler, was commissioned by Tasti Products to celebrate 82 years of proud Kiwi ownership, and confirms that our love affair with Kiwiana is alive and well.

Perceptive Research* revealed our attitudes to national identity and discovered that when New Zealanders were asked what symbol represented their identity only 4% identified the national flag. Whereas 49% felt more passionate about the silver fern and 32% about the Kiwi.

The research findings coincide with an irreverent new campaign being launched by Tasti which aims to encourage New Zealanders to celebrate the quirky side of our Kiwi culture.

Adrian Cook, Marketing Director of Tasti says, “We wanted a campaign that would make people smile and remind them how lucky they are to live in ‘Godzone’. One of New Zealand’s all time favourite tunes ‘How Bizarre’ is complimented by clever animation and iconic Kiwiana clichés.

“We asked our Facebook community to help us make the ad by voting for their favourite Kiwi icons. It quickly became apparent that the Kiwi Flag did not feature highly on this list. This may be because New Zealand is a relatively young nation. Whatever the reason most of us are fiercely proud to be Kiwi and that looks unlikely to change.”

The tongue-in-cheek campaign is crammed full of Kiwi clichés. Viewers are treated to a nostalgic trip through Aotearoa in none other than a corrugated iron ute sporting a coat hanger as the aerial. Guest appearances include: Opo the Dolphin, a Manu doll, and Captain James Cook sizzling on a spit as he is serenaded by 10 guitars. If you look carefully you will also spot a possum eating a chocolate fish and policemen blowing on their hot pies.

The Kiwi is one of New Zealand’s most loved symbols and a native bird Tasti is passionate about protecting. Simon Hall, Executive Chairman of Tasti Products is also the Chairman of the Forest Lifeforce Restoration Trust, known for its championing of Kiwi birds.

If you reckon you know your kinas from your kumaras watch the clip and go to Facebook.com/TastiNZ to see how you and your mates measure up.

-ends-

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

NZ on Air: More Funding For TV Captions To Increase Access

More funding for TV captions to increase access NZ On Air has increased funding to provide more captions and audio description on television programmes for the hearing and sight impaired. More>>

Music: So Laid Back Country China Album Release

On Friday night, So Laid Back Country China held a gig at Meow for the release of their new album With Knees of Honey in Goodbye Canyon. I briefly spoke with Harriet lead vocals, keyboard) and Michael (lead vocals, guitar) before the gig More>>

Art: Wellington Region Celebrates Matariki

Eight Wellington museums and galleries have joined forces to present a major programme of exhibitions and events to celebrate Matariki 2015, the Māori New Year. The Wellington Matariki Festival will host more than 60 free events and activities between Saturday ... More>>

Wellington: TEDxWellingtonWomen Speakers Unveiled

The lineup is announced today for the highly anticipated upcoming event TEDxWellingtonWomen. Speakers include local women and men who have lived extraordinary lives and have ideas worth spreading. More>>

Culture: RNZB Showcases NZ Artists With Two World Premieres

The Royal New Zealand Ballet’s mixed bill Salute - Remembering WW1 which opens on 22 May will showcase the talents of New Zealand artists working at the top of their field. More>>


Books: Witi Ihimaera To Address ‘State Of NZ Literature’at Festival

6 May 2015 MEDIA RELEASE Witi Ihimaera to Address ‘State of NZ Literature’ at Dunedin Writers and Readers Festival The New Zealand Book Council has chosen the 2015 Dunedin Writers and Readers Festival as the stage for its annual address, which ... More>>

Culture: Historic Māori Portraits Travel To The Czech Republic

Image credit: Gottfried Lindauer, Wahanui Reihana Te Huatare, oil on canvas, Auckland Art Gallery Toi o Tāmaki, gift of Mr H E Partridge, 1915 More>>

Art: Something Felt, Something Shared - Enjoy

Gabrielle Amodeo, Ruby Joy Eade, Clare McLean, Kalya Ward Curated by Emma Ng May 7 – 30, 2015 Opening: Wednesday May 6, 5.30pm Strange frequencies are channelled through personal narratives and poetic placeholders in Something felt, something ... More>>

Culture: Pukeahu Park ANZAC Day Commemoration 2015

Pukeahu Park ANZAC Day Commemoration 2015 Images from New Zealand Defence Force Click for big version A bugler plays The Last Post Click for big version A View from the top of the Carillion Click for big version Faces old and young Click for big ... More>>

Television: MediaWorks Announces Dancing With The Stars Hosts

MediaWorks and BBC Worldwide ANZ are delighted to announce host Dominic Bowden alongside co-host Sharyn Casey for the hit series Dancing with the Stars. More>>

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news