Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search


Kiwiana Clichés More Popular than Kiwi Flag


26 August 2013

Kiwiana Clichés More Popular than Kiwi Flag

Research released today has found that New Zealanders feel more passionate about Kiwiana clichés and symbols, think the silver fern and the Pavlova, than their own national flag!

The research, sure to create debate at the office water cooler, was commissioned by Tasti Products to celebrate 82 years of proud Kiwi ownership, and confirms that our love affair with Kiwiana is alive and well.

Perceptive Research* revealed our attitudes to national identity and discovered that when New Zealanders were asked what symbol represented their identity only 4% identified the national flag. Whereas 49% felt more passionate about the silver fern and 32% about the Kiwi.

The research findings coincide with an irreverent new campaign being launched by Tasti which aims to encourage New Zealanders to celebrate the quirky side of our Kiwi culture.

Adrian Cook, Marketing Director of Tasti says, “We wanted a campaign that would make people smile and remind them how lucky they are to live in ‘Godzone’. One of New Zealand’s all time favourite tunes ‘How Bizarre’ is complimented by clever animation and iconic Kiwiana clichés.

“We asked our Facebook community to help us make the ad by voting for their favourite Kiwi icons. It quickly became apparent that the Kiwi Flag did not feature highly on this list. This may be because New Zealand is a relatively young nation. Whatever the reason most of us are fiercely proud to be Kiwi and that looks unlikely to change.”

The tongue-in-cheek campaign is crammed full of Kiwi clichés. Viewers are treated to a nostalgic trip through Aotearoa in none other than a corrugated iron ute sporting a coat hanger as the aerial. Guest appearances include: Opo the Dolphin, a Manu doll, and Captain James Cook sizzling on a spit as he is serenaded by 10 guitars. If you look carefully you will also spot a possum eating a chocolate fish and policemen blowing on their hot pies.

The Kiwi is one of New Zealand’s most loved symbols and a native bird Tasti is passionate about protecting. Simon Hall, Executive Chairman of Tasti Products is also the Chairman of the Forest Lifeforce Restoration Trust, known for its championing of Kiwi birds.

If you reckon you know your kinas from your kumaras watch the clip and go to to see how you and your mates measure up.


© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


Arts Festival: An Evening With Richard Dawkins

In a special one-off, New Zealand event at the Michael Fowler Centre, Dawkins will reflect on his eminent career as a scientist, and expand on the themes of inspiration, influence and ideas in his recent memoir, Brief Candle in the Dark: My Life in Science. More>>


Scoop Review Of Books: Worldly And Unworldly

"Being Magdalene" by Fleur Beale The situations shown in this youth novel are shocking, scary, and very moving as we experience Magdalene’s struggle to be a perfect girl as defined by the cruel and unreasonable leader of “The Children of the Faith”, as she moves reluctantly into young womanhood. More>>

Whistle Stop: Netball NZ To Implement New INF Rules

Netball New Zealand (NNZ) will implement the new Official Rules of Netball, as set down by the International Netball Federation (INF), from January 1, 2016. Key changes include the elimination of whistle following a goal, amendments to injury time and changes to setting a penalty. More>>


Scoop Review Of Books: Waiata Aroha

Vaughan Rapatahana on Chappy by Patricia Grace: With this eminently readable novel Patricia Grace returns to the full-length fiction stage after a hiatus of ten years. More>>

'Ithaca' At Q Theatre: Introducing NZ's World Class Cirque Troupe

NZ’s very own cirque troupe is set to become a household name with the premier of its adaptation of Homer’s Odyssey having secured a key season in Auckland. More>>

Music Awards: The Tuis Are Broody This Year

Topping off a sensationally eventful year both at home and internationally, Nelson born brother-sister duo Broods has taken home four Tuis from this year’s 50th annual Vodafone New Zealand Music Awards. More>>


Sport: Richie McCaw Retires From Rugby

Richie McCaw has today confirmed he is hanging up his boots and retiring from professional rugby. The 34-year-old All Blacks captain and most capped All Black of all time has drawn the curtain on his stunning international career which started in Dublin 14 years ago, almost to the day, and ended in London last month when he hoisted the Webb Ellis Cup aloft for the second time. More>>


Get More From Scoop



Search Scoop  
Powered by Vodafone
NZ independent news