New World help the SPCA cook up a sweet success

18 September 2013

New World help the SPCA cook up a sweet success

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$15,000 was raised by New World for South Island SPCA Centres

SPCA Cupcake Day 2013 became Cupcake Week thanks to New World South Island bakery teams, who for an entire week in August baked, decorated and sold 15000 cupcakes to raise money for animals in need. New World South Island challenged their Bakers to design a special SPCA cupcake for Cupcake Week. Jess & Krystal from Ashburton New World and Dale the Bakery Manager from Ilam New World won the challenge.

Their delightful puppy, elephant, owl and chick cupcakes were made and sold in New World supermarkets throughout the South Island with $1 from each cupcake being donated to South Island SPCA centres. Thanks to their great effort and generous support, the SPCA received a giant cheque for $15000.

‘We are very happy with the way that customers have embraced this promotion; it has also allowed our bakers to show their expertise and skills for a very worthy cause” says Kent Mahon, New World South Island Group Manager.

The SPCA is grateful for the generosity of its key sponsors New World South Island and Foodstuffs Ltd that lent their support to the event and to all the New World staff who helped make Cupcake Week so successful.

“On behalf of all SPCA’s and the animals we care for, I would like to thank everyone who supported this event,” says Raina Roberts, Marketing Manager for SPCA Canterbury. “From the New World South Island team who proudly baked and sold cupcakes, to everyone who bought and enjoyed them, your efforts will make a difference for thousands of animals in need.”

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