Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search


Sovereign takes principal partner role with Child Matters

Media release. For immediate release

11 October 2013

Sovereign takes principal partner role with Child Matters for Buddy Day

Child Matters today announced Sovereign New Zealand as the principal partner for its annual Buddy Day, New Zealand’s only community event aimed at raising awareness and starting conversations about the role every adult plays in preventing child abuse.

“Sovereign is in the business of protecting people, so it’s a great fit for Buddy Day,” said Anthea Simcock, Child Matters CEO.

“We want Kiwi communities to take a role in providing that protection for our kids by ensuring that all adults feel able to become involved if they have a concern for the welfare of a child.”

New Zealand has one of the worst rates of death by child abuse in the developed world, and that’s just the cases that are reported. It directly affects around a quarter of the population, which means around one million people are currently suffering or living with the long-term effects of past abuse.

General manager marketing and product for Sovereign David Drillien says Buddy Day aligns with Sovereign’s existing community programme, which, via partnerships with Youthline and Conservation Volunteers aims to build better wellbeing for future generations of New Zealanders.

“We partner with intervention programmes because the health and wellbeing of New Zealanders has a direct impact on Sovereign as a business and also the communities in which we all live. That’s why we’re so pleased to partner with Child Matters for their Buddy Day. Together we want to show our communities that everyone can play a role in speaking up for New Zealand kids, whether they’re related to them or not.”

Sovereign also has an ongoing relationship with AUT University’s Human Potential Centre, through which it developed New Zealand’s first Sovereign Wellbeing Index.

“Other cultures treat caring for children as a collective community responsibility, even beyond the extended family,” said Drillien.

Buddy Day will be held on 15 November 2013. Ambassadors nationwide will take replica cardboard children, or “little buddies” out into the community to prompt honest and open conversations around child abuse prevention.

To find out more or to register to be involved, visit


© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


University Of Canterbury: Henry VIII’s Divorce Lawyer’s Magna Carta On Display

The University of Canterbury is publicly displaying New Zealand’s oldest copy of the Magna Carta for the first time, just as a new connection it has with Henry VIII and Anne Boleyn has been discovered. More>>

Arts Festival: An Evening With Richard Dawkins

In a special one-off, New Zealand event at the Michael Fowler Centre, Dawkins will reflect on his eminent career as a scientist, and expand on the themes of inspiration, influence and ideas in his recent memoir, Brief Candle in the Dark: My Life in Science. More>>


Scoop Review Of Books: Worldly And Unworldly

"Being Magdalene" by Fleur Beale The situations shown in this youth novel are shocking, scary, and very moving as we experience Magdalene’s struggle to be a perfect girl as defined by the cruel and unreasonable leader of “The Children of the Faith”, as she moves reluctantly into young womanhood. More>>

Whistle Stop: Netball NZ To Implement New INF Rules

Netball New Zealand (NNZ) will implement the new Official Rules of Netball, as set down by the International Netball Federation (INF), from January 1, 2016. Key changes include the elimination of whistle following a goal, amendments to injury time and changes to setting a penalty. More>>


Scoop Review Of Books: Waiata Aroha

Vaughan Rapatahana on Chappy by Patricia Grace: With this eminently readable novel Patricia Grace returns to the full-length fiction stage after a hiatus of ten years. More>>

'Ithaca' At Q Theatre: Introducing NZ's World Class Cirque Troupe

NZ’s very own cirque troupe is set to become a household name with the premier of its adaptation of Homer’s Odyssey having secured a key season in Auckland. More>>

Music Awards: The Tuis Are Broody This Year

Topping off a sensationally eventful year both at home and internationally, Nelson born brother-sister duo Broods has taken home four Tuis from this year’s 50th annual Vodafone New Zealand Music Awards. More>>


Sport: Richie McCaw Retires From Rugby

Richie McCaw has today confirmed he is hanging up his boots and retiring from professional rugby. The 34-year-old All Blacks captain and most capped All Black of all time has drawn the curtain on his stunning international career which started in Dublin 14 years ago, almost to the day, and ended in London last month when he hoisted the Webb Ellis Cup aloft for the second time. More>>


Get More From Scoop



Search Scoop  
Powered by Vodafone
NZ independent news