Block-Buster Finale Drives Record Ratings for TV3

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Thursday 31 October, 2013

Block-Buster Finale Drives Record Ratings for TV3: 1.1 Million Tune in as Alice And Caleb Win the Block NZ

1,185,300 New Zealanders tuned in during last night's two-hour finale of The Block NZ in which Alice and Caleb Pearson won the contest - and a life-changing $261,000 - after an action-packed auction broadcast LIVE on TV3. (5+ cume reach.)

The Block NZ helped TV3 to historic primetime numbers; TV3's share of the primetime 25-54 audience last night was the highest for the channel on record.

MediaWorks TV Chief Executive, Paul Maher says: "Last night was a fantastic end to a series that has exceeded our expectations on every level.

"TV3 has again turned New Zealand into a nation of block-o-holics, using MediaWorks assets across television, radio and digital to engage Kiwis and deliver exceptional value to our viewers and clients."

In the key commercial demographics, the finale won a 44.2% share of the 25-54 audience and was popular family viewing with a 47.0% share of the Main Household Shoppers with Children demographic.

The 2013 finale was even more popular than the final of season one. Last night's episode attracted an average audience of 683,500 Kiwis (5+ average audience), a phenomenal 39% increase on the 491,600 average audience for 2012. The average 25-54 audience across the two hours was 346,300, a 30% increase on the 267,900 in 2012.

During the auction for Alice and Caleb's property, hashtag #theblocknz was the number two trending topic in the world on Twitter.

The Block NZ was produced by Eyeworks Television for TV3. Foundation partners are Bunnings Warehouse, Kiwibank, Mazda and Wild Bean Cafe.

The Block NZ 2013 by the numbers

1 - House 1 was renovated by Alice and Caleb and sold for the highest price at auction
4 - The number of houses sold at auction
10 - The number of weeks The Block NZ teams had to turn their properties into desirable real estate
10,000+ - Estimated attendance at the public Open Home events
$1,126,000 - Amount paid for the house renovated by Alice and Caleb
1,185,300 - Number of viewers who tuned into the two-hour live finale
2,973,200 - Number of viewers who tuned in during the top-rating series

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