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COKE Brings X Factor to Kiwis this summer

5th December 2013

COKE Brings X Factor to Kiwis this summer

X Factor NZ stars will play a leading role in COKE Loves Summer this year, as Benny Tipene is the surprise voice of this year’s summer campaign, releasing his latest single, ‘Make you Mine’, as the theme song for a nationwide TV launch on the 6th December.

COCA-COLA collaborated closely with Benny Tipene and Sony Music to secure a track from his unreleased catalogue to bring COKE Loves Summer to life this year.

Benny will go on to join X Factor NZ co-stars Moorhouse and Jackie Thomas for live performances in key summer hot spots.

COCA-COLA, in association with The Edge, today announced free summer concerts with the popular X Factor NZ stars on 2nd January in Mt Maunganui and 4th January in Whangamata (locations), where Benny Tipene will perform the new song live.

Says Heidi Somerville, Marketing Manager COCA-COLA New Zealand:

“COKE is famous for celebrating and sharing summer. We are thrilled to bring popular New Zealand talent to Kiwi fans for free, with the outstanding X Factor NZ talent that has emerged this year. Benny’s fresh, original style is a great fit for COKE Loves Summer and we’re proud to partner with New Zealand’s fastest rising stars for our most iconic campaign of the year.”

Fans can download the single through iTunes from 6th December, while 10,000 free downloads will be made available through the new COKE Summer mobile app atwww.cokelovessummer.co.nz.

The ‘COKE Summer’ app will give Kiwis the opportunity to share and celebrate what they love about summer on Facebook, by taking part in weekly photo challenges for a chance to win great prizes.

Due to popular demand, the COKE Happiness Truck will also make surprise and delight appearances over summer, serving icy cold COKE and other prizes in key summer locations. It will be another iconic summer with COKE.

How the ‘COKE Summer’ app works:
Download the COKE summer app at www.cokelovessummer.co.nz, snap and share your photos with COKE, take part in photos challenges and we be in to win prizes every week.

For more information on COKE Loves Summer head to www.cokelovessummer.co.nzor the COCA-COLA New Zealand Facebook page.

About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by ‘Coca-Cola’, the world's most valuable brand, our Company's portfolio features 15 billion-dollar brands including ‘diet Coke’, ‘Fanta’, ‘Sprite’, ‘Coca-Cola Zero’, ‘Glaceau vitaminwater’, ‘Powerade’, ‘Minute Maid’, ‘Simply’, ‘Georgia’ and ‘Del Valle’. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit www.thecoca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo or visit our blog at www.coca-colablog.com.

The Coca-Cola Company is represented in New Zealand by Coca-Cola Amatil and Coca-Cola Oceania. For more information about our Company, please visit our website atwww.livepositively.co.nz.

ENDS

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