Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


100% Pure New Zealand Facebook page tops a million fans

27 December, 2013

100% Pure New Zealand Facebook page tops a million fans

New Zealand’s tourism high season has delivered another success for the industry with one million fans now engaging with the 100% Pure New Zealand Facebook page.

The milestone was reached just as thousands of holiday-makers flock to the country in search of beaches, BBQs and long summer evenings.

Tourism New Zealand’s Director of Marketing Andrew Fraser says one million fans is a significant achievement for the organisation with social media now the key channel for the “word of mouth” style endorsement that is actively sought by potential travellers.

“Our own research shows that the endorsement of friends and family is still the most compelling factor in helping potential visitors make travel decisions.

“Social media channels like Facebook plays perfectly in this space where “friends” of Tourism New Zealand can share and make travel recommendations and offer endorsements to others on the page.

“With one million fans of our page, the reach of this word of mouth channel is significant.

“Our use of social media is about facilitating a conversation that brings New Zealand to life through images, videos and the comments of others,” he says.

“As a communication channel, social media is continues to grow in significance with around 56 per cent of visitors using Facebook.

“Some 40 per cent of all international visitors to New Zealand are using social media while in New Zealand and 45 per cent of all our visitors are using social media to talk about their trip once they have returned home.

“This works out at around 1.2 million of our tourists sharing their trip to New Zealand on social media. When you then compare this to the reach of Facebook where the average user has 140 friends you can see the potential.

“Word of mouth is incredible important to this industry as tourism product is difficult to evaluate unless you have experienced it – which is why potential travellers are constantly seeking input from others who have been there, done that.

“We regularly see our Facebook posts reaching hundreds of thousands of people in our priority markets. The high level of daily interaction with New Zealand travel content is a highly effective way to drive preference for New Zealand.”

Tourism Industry Association New Zealand (TIA) Chief Executive Martin Snedden congratulates Tourism New Zealand on the million fan milestone.

“Social media is an incredibly important way of promoting New Zealand as a tourism destination.

“Tourism businesses around the country can only benefit from Tourism New Zealand reaching out to such a huge audience who have already shown they are interested in New Zealand. We look forward to seeing Tourism New Zealand reach their second million fans.”

The national tourism plan, Tourism 2025, highlights the importance of social media and the growing demand from travellers for wifi so they can share their experiences with friends and family via social media as they travel.

Consumer engagement via social media is now a significant part of all Tourism New Zealand’s campaigns.

Andrew explains: “Being active on social media enables us to be highly targeted in reaching our key audience of people already considering New Zealand for a holiday, and it’s measurable so we can continually adapt our approach as we learn more about our consumers.”

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Scoop Review Of Books: From Here And There

Being Chinese: A New Zealander’s Story
by Helene Wong.
This is the fascinating story of Helene Wong, born in 1949 in Taihape to Chinese parents: her mother, born soon after her parents migrated here, and her father, born in China but sent to relatives in Taihape at seven to get an education in English. More>>

Chiku: Hamilton Zoo's Baby Chimpanzee Named

Hamilton Zoo has named its three-month-old baby chimpanzee after a month-long public naming competition through the popular zoo’s website. The name chosen is Chiku, a Swahili name for girls meaning "talker" or "one who chatters". More>>

Game Over: Trans-Tasman Netball League To Discontinue

Netball Australia and Netball New Zealand have confirmed that the existing ANZ Championship format will discontinue after the current 2016 season, with both organisations to form national netball leagues in their respective countries. More>>

NZSO Review: Stephen Hough Is Perfection-Plus

He took risks, and leant into the music when required. But you also felt that every moment of his playing made sense in the wider picture of the piece. Playing alongside him, the NZSO were wonderful as ever, and their guest conductor, Gustavo Gimeno, coaxed from them a slightly darker, edgier sound than I’m used to hearing. More>>

ALSO:

Howard Davis Review: King Lear At Circa

In order to celebrate it's 40th birthday, it is perhaps fitting that Circa Theatre should pick a production of 'King Lear,' since it's also somewhat fortuitously Shakespeare's 400th anniversary. If some of the more cerebral poetry is lost in Michael Hurst's streamlined, full throttle production, it's more than made up for by plenty of lascivious violence designed to entertain the groundlings. More>>

Scoop Review Of Books: Tauranga Books Festival

Escape to Tauranga for Queen’s Birthday weekend and an ideas and books-focused festival that includes performance, discussion, story-telling, workshops and an Italian-theme morning tea. More>>

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news