Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


100% Pure New Zealand Facebook page tops a million fans

27 December, 2013

100% Pure New Zealand Facebook page tops a million fans

New Zealand’s tourism high season has delivered another success for the industry with one million fans now engaging with the 100% Pure New Zealand Facebook page.

The milestone was reached just as thousands of holiday-makers flock to the country in search of beaches, BBQs and long summer evenings.

Tourism New Zealand’s Director of Marketing Andrew Fraser says one million fans is a significant achievement for the organisation with social media now the key channel for the “word of mouth” style endorsement that is actively sought by potential travellers.

“Our own research shows that the endorsement of friends and family is still the most compelling factor in helping potential visitors make travel decisions.

“Social media channels like Facebook plays perfectly in this space where “friends” of Tourism New Zealand can share and make travel recommendations and offer endorsements to others on the page.

“With one million fans of our page, the reach of this word of mouth channel is significant.

“Our use of social media is about facilitating a conversation that brings New Zealand to life through images, videos and the comments of others,” he says.

“As a communication channel, social media is continues to grow in significance with around 56 per cent of visitors using Facebook.

“Some 40 per cent of all international visitors to New Zealand are using social media while in New Zealand and 45 per cent of all our visitors are using social media to talk about their trip once they have returned home.

“This works out at around 1.2 million of our tourists sharing their trip to New Zealand on social media. When you then compare this to the reach of Facebook where the average user has 140 friends you can see the potential.

“Word of mouth is incredible important to this industry as tourism product is difficult to evaluate unless you have experienced it – which is why potential travellers are constantly seeking input from others who have been there, done that.

“We regularly see our Facebook posts reaching hundreds of thousands of people in our priority markets. The high level of daily interaction with New Zealand travel content is a highly effective way to drive preference for New Zealand.”

Tourism Industry Association New Zealand (TIA) Chief Executive Martin Snedden congratulates Tourism New Zealand on the million fan milestone.

“Social media is an incredibly important way of promoting New Zealand as a tourism destination.

“Tourism businesses around the country can only benefit from Tourism New Zealand reaching out to such a huge audience who have already shown they are interested in New Zealand. We look forward to seeing Tourism New Zealand reach their second million fans.”

The national tourism plan, Tourism 2025, highlights the importance of social media and the growing demand from travellers for wifi so they can share their experiences with friends and family via social media as they travel.

Consumer engagement via social media is now a significant part of all Tourism New Zealand’s campaigns.

Andrew explains: “Being active on social media enables us to be highly targeted in reaching our key audience of people already considering New Zealand for a holiday, and it’s measurable so we can continually adapt our approach as we learn more about our consumers.”

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Review: Henry Rollins Burning Down The House

With his lantern jaw, close-cropped hair, and muscle-bound physique, Henry Rollins could not be further from the US Marine image his appearance might suggest. More>>

A Series Of Tubes: 150 Years Of The Cook Strait Cable

“It was a momentous achievement for its time. The successful connection came on the third attempt at laying the cable, and followed a near disaster when the first cable snapped - almost destroying the ship Weymouth in the process,” says Ms Adams. More>>

ALSO:

February 2017: Guns N' Roses - New Zealand Dates Announced

Founder Axl Rose and former members, Slash and Duff McKagan have regrouped for one of the century’s most anticipated tours... Rolling Stone said: "This was the real thing, the thing we'd all been waiting for: the triumphant return of one of the most important bands to cross rock music history. And it happened in our lifetime.” More>>

Werewolf: Brando, Peckinpah And Billy The Kid

Gordon Campbell: Initially, One-Eyed Jacks was supposed to have been directed by Stanley Kubrick from a script by Sam Peckinpah – yet it quickly became Brando’s baby... More>>

Book Awards: ANZAC Heroes Wins Margaret Mahy Book Of The Year

“Simply stunning, with gold-standard production values,” say the judges of the winner of this year’s Margaret Mahy Book of the Year Award in the prestigious New Zealand Book Awards for Children and Young Adults. ANZAC Heroes is also the winner of the Elsie Locke Award for the Best Book in the Non-Fiction category. More>>

Baby Animals: Hamilton Zoo Rhino Calf Named

Hamilton Zoo’s latest rhino calf has been named Samburu and he's being celebrated with a unique zoo experience... Samburu arrived after his mother Kito’s 16-month pregnancy and the calf brings the number of white rhinos at Hamilton Zoo to six. More>>

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news