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Joseph Parker Joins Under Armour’s Roster

Joseph Parker Joins Under Armour’s Roster of World-class Athletes

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New Zealand boxing star joins Under Armour’s elite athletes like Georges St-Pierre, Tom Brady, Lindsey Vonn, Lisa Carrington and Michael Phelps

Auckland, January 14th, 2014 – Performance sports apparel and footwear world leader Under Armour announced today in Albany, Auckland that heavyweight boxer Joseph Parker has joined its elite roster of professional athletes, including Canadian UFC champion Georges St-Pierre, Olympic canoe racing gold-medalist Lisa Carrington and Olympic gold-medalist Michael Phelps in partnering with Under Armour.

"Joseph Parker is a true athlete and one of the most exciting young prospects New Zealand has seen in boxing in many years. Partnering with Joseph is a reflection of our global commitment to making athletes better everywhere," explains Phil Bentley, Brand Manager for Under Armour in New Zealand. “Joseph embodies Under Armour’s spirit of competition and hunger to be the best. He is a special fighter and together we’ll have a huge impact on making young athletes in New Zealand and beyond realize what it takes to perform your best.”

"What you wear in training is really important in boxing and Under Armour products keep me cool, dry and light throughout training or workouts. Their footwear, apparel and accessories are built to make me perform better and help me focus on my fights and my training," shared Joseph Parker, NZ Professional Heavyweight Boxing Champion with a professional record of 7-0 with 6 knockouts. "The Under Armour team has proven their innovations in performance apparel are unmatched in helping athletes perform better. They really know and love sports so it was a natural fit for me to partner with them."

Over the next year, Parker will participate in a number of marketing initiatives for Under Armour in New Zealand including being the men’s face of Under Armour’s “STORM” Hoody range released in April. . The January 10th photo-shoot marked Parker’s first public appearance as an Under Armour athlete.

About Under Armour, Inc.

Under Armour® (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The Company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam's Olympic Stadium, and additional offices in Sydney, Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the Company's website at

About Joseph Parker

The ‘boy wonder’ had many talking about him as the ‘real deal’ following his destruction of one-time contender Francois Botha in June. The South African was no match for the new found power in Joseph Parker which had been unleashed and primed by his new trainer Kevin Barry. That Parker has reached those heights quickly is no surprise. After a stellar amateur career - which included a gold medal at the 2011 Arafura Games in Darwin, a gold at the China Open and a silver at the 2010 Commonwealth Championships - the 21 year old phenom signed a long term deal with Duco Events and his controlled by an all-star cast of advisors led by the Las Vegas based Barry. Not one for hype – even though he is surrounded by it – Parker prefers to do his talking with his fists. That’s something the first seven opponents of his pro career (Dean Garmonsway, Terry Tuteru, Richard Tutaki, Dontay Pati, Brice Ritani- Coe, Francois Botha and Afa Tatupu) can all attest too. Indeed the power on show against Tatupu crowning Joseph the New Zealand National Boxing Federation Heavyweight Champion has many whispering that he’s NZ’s best potential shot at glory since David Tua’s pro debut in 1992.

THE RECORD: Won 7, Lost 0, Drawn 0


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