Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Silver Fern Farms Launch China Retail Range

Silver Fern Farms’ branded retail range of lamb will only be a click away from customers shopping online in Shanghai from March.

The retail range will be sold on-line via distribution and marketing partner NZ Focus who sell a strong stable of New Zealand made branded products in China.

Silver Fern Farms Grant Howie says this is a significant move into the high-end retail category for the company, which has until now been a commodity product exporter into China.

“Going into Shanghai with NZ Focus via the on-line channel, along with using a TV shopping channel puts us in a position where we are close to our consumers which is a real advantage.”

Mr Howie says that China is Silver Fern Farms’ largest market by volume and value off the back of commodity exports of low-mid range lamb and beef cuts. This is the first time a premium consumer branded range will be exported.

“This move will diversify our product range into China, as well as diversifying our channel to market. It is the first time we have put our retail products into China so selling on-line direct makes sense as we can get meaningful feedback from consumers on what they want from our products.”

The online sales will be supported by promotions on a popular home direct TV shopping channel, online promotions and in-store cooking demonstrations.

“The Shanghai market has consumers who look for quality products from New Zealand and they are taking up on-line home shopping in strong numbers. On-line shoppers in China are a small but developing segment of the market but as you can imagine with the size of China it’s got potential for considerable scale for us.” Mr Howie says.

The lamb retail packs will be sold in frozen form; otherwise they are exactly the same as the retail pack products sold in New Zealand – right down to the English language packaging.

“Authenticity of produce is a key concern of Chinese consumers. This is especially the case at the top end of the market where these retail packs are aimed. We take significant pride in being 100% made of New Zealand where our lamb is farmed free-range in a natural environment and our retail packaging makes a big point of that.”

Silver Fern Farms has the only meat range being sold through NZ Focus.

“NZ Focus is an excellent partner as they know how to sell the importance of our place – New Zealand, and they have many years’ experience on the ground in China.”

Production for the range is underway and first sales are expected in March. It is envisaged the range will eventually be sold into high-end supermarkets in Shanghai.

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

NZ on Air: More Funding For TV Captions To Increase Access

More funding for TV captions to increase access NZ On Air has increased funding to provide more captions and audio description on television programmes for the hearing and sight impaired. More>>

Music: So Laid Back Country China Album Release

On Friday night, So Laid Back Country China held a gig at Meow for the release of their new album With Knees of Honey in Goodbye Canyon. I briefly spoke with Harriet lead vocals, keyboard) and Michael (lead vocals, guitar) before the gig More>>

Art: Wellington Region Celebrates Matariki

Eight Wellington museums and galleries have joined forces to present a major programme of exhibitions and events to celebrate Matariki 2015, the Māori New Year. The Wellington Matariki Festival will host more than 60 free events and activities between Saturday ... More>>

Wellington: TEDxWellingtonWomen Speakers Unveiled

The lineup is announced today for the highly anticipated upcoming event TEDxWellingtonWomen. Speakers include local women and men who have lived extraordinary lives and have ideas worth spreading. More>>

Culture: RNZB Showcases NZ Artists With Two World Premieres

The Royal New Zealand Ballet’s mixed bill Salute - Remembering WW1 which opens on 22 May will showcase the talents of New Zealand artists working at the top of their field. More>>


Books: Witi Ihimaera To Address ‘State Of NZ Literature’at Festival

6 May 2015 MEDIA RELEASE Witi Ihimaera to Address ‘State of NZ Literature’ at Dunedin Writers and Readers Festival The New Zealand Book Council has chosen the 2015 Dunedin Writers and Readers Festival as the stage for its annual address, which ... More>>

Culture: Historic Māori Portraits Travel To The Czech Republic

Image credit: Gottfried Lindauer, Wahanui Reihana Te Huatare, oil on canvas, Auckland Art Gallery Toi o Tāmaki, gift of Mr H E Partridge, 1915 More>>

Art: Something Felt, Something Shared - Enjoy

Gabrielle Amodeo, Ruby Joy Eade, Clare McLean, Kalya Ward Curated by Emma Ng May 7 – 30, 2015 Opening: Wednesday May 6, 5.30pm Strange frequencies are channelled through personal narratives and poetic placeholders in Something felt, something ... More>>

Culture: Pukeahu Park ANZAC Day Commemoration 2015

Pukeahu Park ANZAC Day Commemoration 2015 Images from New Zealand Defence Force Click for big version A bugler plays The Last Post Click for big version A View from the top of the Carillion Click for big version Faces old and young Click for big ... More>>

Television: MediaWorks Announces Dancing With The Stars Hosts

MediaWorks and BBC Worldwide ANZ are delighted to announce host Dominic Bowden alongside co-host Sharyn Casey for the hit series Dancing with the Stars. More>>

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news