Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Silver Fern Farms Launch China Retail Range

Silver Fern Farms’ branded retail range of lamb will only be a click away from customers shopping online in Shanghai from March.

The retail range will be sold on-line via distribution and marketing partner NZ Focus who sell a strong stable of New Zealand made branded products in China.

Silver Fern Farms Grant Howie says this is a significant move into the high-end retail category for the company, which has until now been a commodity product exporter into China.

“Going into Shanghai with NZ Focus via the on-line channel, along with using a TV shopping channel puts us in a position where we are close to our consumers which is a real advantage.”

Mr Howie says that China is Silver Fern Farms’ largest market by volume and value off the back of commodity exports of low-mid range lamb and beef cuts. This is the first time a premium consumer branded range will be exported.

“This move will diversify our product range into China, as well as diversifying our channel to market. It is the first time we have put our retail products into China so selling on-line direct makes sense as we can get meaningful feedback from consumers on what they want from our products.”

The online sales will be supported by promotions on a popular home direct TV shopping channel, online promotions and in-store cooking demonstrations.

“The Shanghai market has consumers who look for quality products from New Zealand and they are taking up on-line home shopping in strong numbers. On-line shoppers in China are a small but developing segment of the market but as you can imagine with the size of China it’s got potential for considerable scale for us.” Mr Howie says.

The lamb retail packs will be sold in frozen form; otherwise they are exactly the same as the retail pack products sold in New Zealand – right down to the English language packaging.

“Authenticity of produce is a key concern of Chinese consumers. This is especially the case at the top end of the market where these retail packs are aimed. We take significant pride in being 100% made of New Zealand where our lamb is farmed free-range in a natural environment and our retail packaging makes a big point of that.”

Silver Fern Farms has the only meat range being sold through NZ Focus.

“NZ Focus is an excellent partner as they know how to sell the importance of our place – New Zealand, and they have many years’ experience on the ground in China.”

Production for the range is underway and first sales are expected in March. It is envisaged the range will eventually be sold into high-end supermarkets in Shanghai.

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

8 October: Miley Cyrus Bangerz Tour Coming To Auckland!

Dainty Group announced today that global superstar Miley Cyrus will bring her BANGERZ TOUR to New Zealand in October this year. This will be Miley’s first ever visit to New Zealand and there will only be one Auckland show before she takes her tour to Australia. More>>

ALSO:

Music: Lorde NZ Tour Confirmed In Four Major Cities!

In what will be her first ever New Zealand headline tour, Frontier Touring and Brent Eccles Entertainment are stoked to bring you four epic shows across the country! The all ages concerts take place late October/ early November in Christchurch, Dunedin, Wellington and Auckland. More>>

ALSO:

Scoop Review Of Books: Poor Economics

A review of and excerpt from Jonathan Boston and Simon Chapple’s Child Poverty in New Zealand. More>>

Head Count: Highest Population Growth Since 2003

The country’s population grew by 67,800 people, or 1.5 percent, in the year to 30 June 2014. This came from natural increase (births minus deaths) of 29,500 and net migration (arrivals minus departures) of 38,300. New Zealand's estimated resident population was 4.51 million at 30 June 2014. More>>

Fun-Enhancement: Research To Ensure Even Game For Less Skilled Players

A University of Canterbury engineering PhD student is researching sports, such as table tennis, to ensure closer games for both better and less skilled players. More>>

Werewolf: From The Lost Continent

It’s a case of better late than never for Olivier Assayas’ marvellous After May/Apres Mai, which first screened at Venice in 2012, got a theatrical release in Australia – but not here – and only now appears on DVD, after Assayas himself has moved on. More>>

ALSO:

Werewolf: Blue Eyed & Soulful

Last year’s Muscle Shoals documentary was a reminder that on some of soul music’s most hallowed tracks, the studio band consisted of a bunch of white guys from rural Alabama... More>>

ALSO:

Final Event - Number Crunching: NZ Fifth Best Performer At Commonwealth Games

With a haul of 45 medals, New Zealand has outperformed the best predictions of the world’s number crunchers by 440% and beaten our past performance at the Commonwealth Games by 11% per cent, according to a Massey University finance lecturer. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news