Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Investment in local music paying off

Media Release

17 January 2014

Investment in local music paying off

Latest results from the two year old NZ On Air Making Tracks music funding scheme show that local music is finding bigger audiences across a diverse range of media.

A review of what happened to completed songs and videos funded in the 2012-2013 financial year shows widespread audience use. As at 31 August 2013, Making Tracks songs and videos were played on radio, on music television and online 8.8 million times, with streaming accounting for 8.7 million of that figure.

Based on initial trends NZ On Air expects those songs to be played at least as many times again in the coming year.

Across the two years of the Making Tracks scheme 330 different artists or groups received funding support. Of those 167 or 51% were new artists, meaning “first time funded”.

Two of the most-played Making Tracks songs of the 2012-13 year are from Portland-based New Zealander Ruban Nielson and his alt-pop band Unknown Mortal Orchestra, which has a growing following in the US as well as in New Zealand.

They take 1st and 3rd in the rankings of the total number of times their songs Swim & Sleep (Like A Shark)and From The Sun have been played on radio, on music television and streamed on YouTube, Vimeo and Spotify.

However when cumulative audiences for radio stations and music television channels are added in, the song that was heard by the most people in that period was Stan Walker’s Take It Easy, followed by Aaradhna’s Lorena Bobbitt.

“If we view the funding of these tracks like an investment, we’ve had a greater return on investment in the past year, as the average number of plays and views per song has increased,” said NZ On Air Music Manager Brendan Smyth.

“Changes to music funding introduced by the Making Tracks scheme are clearly improving outcomes. We are finding and funding a greater diversity of good songs. Audiences, particularly online, are growing. NZ On Air is taking a proactive approach to ensuring the songs we fund are available wherever audiences are,” said Mr Smyth.

In the coming year NZ On Air will be doing more work on increasing New Zealand music consumption via online streaming platforms and promotion to ensure audiences are better able to find and hear the music of their taste. In the meantime, artists can find some useful tips on how to promote their music on the website at www.nzonair.govt.nz/music

The Making Tracks Two-Year Outcomes Review report is available here.

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Cap Bocage: Anti-Mining Campaign Doco Debuts At NZ Film Festival

Playing at this year’s New Zealand International Film Festival, Cap Bocage is a close-up exploration of the forces that came into play when environmental issues and indigenous rights became intertwined in New Caledonia ... More>>

Film Fest:

More Film:

Sharon Ellis Review: A View From The Bridge

Arthur Miller’s A View From the Bridge is Circa’s latest big production, it opened on Saturday 19 July and it is a stunning triumph. More>>

Māori Language Week: He Karanga Kia Kaha Ake Te Tīhau Ki Te Reo Māori

The Māori Language Commission wishes to see social media swamped with Māori language tweets and messages for Te Wiki o te Reo Māori using the hashtag #tekupu. More>>

ALSO:

Book Vote: Kiwis Prefer Young Adult & Classics

To compile their Top 100 List for 2014, Whitcoulls again asked New Zealanders to vote for their favourite books and authors. And while classic novels continue to appeal to Kiwi readers, 2014 marks a significant new trend – the increasing popularity of novels for young adults. More>>

ALSO:

Five NZ Cities: Bill Bailey Back To The Southern Hemisphere

The gap between how we imagine our lives to be and how they really are is the subject of Bill’s new show Limboland. With his trademark intelligence and sharp wit, he tells tales of finding himself in this halfway place. More>>

Scoop Review Of Books: Book Television Is Coming

Carole Beu of The Women’s Bookshop in Auckland, Graham Beattie of The Book Blog and producer Deb Faith of FaceTV have raised enough money via crowd funding at Boosted – just under $7,000 so far – for 12 episodes, which begin production in September, and will be on screen later that month. More>>

Electric Sheep: Light Nelson Exceeds All Expectations

Light Nelson exceeded all expectations drawing over 40,000 people over two nights to the Queens Gardens and surrounds. The event, with over 40 installations from local and national artists, is in its second year, and organisers were hoping they’d top last year’s crowd of 16,000. More>>

MacGyver: Richard Dean Anderson To Attend Armageddon This October

New Zealand’s biggest pulp-culture event, the Armageddon Expo is proud to announce the world’s most recognised DIY action hero will be attending the Auckland event at the ASB Showgrounds from October 24th to 27th. More>>

ALSO:

Barbershop Gold: Māori Party Singing Praises Of The Musical Island Boys

The Maori Party has congratulated four young men on a mission, who in 2002 took up barbershop singing at Tawa College, and tonight took out the Gold Medal in the 2014 International Barbershop Harmony Society competitions in Las Vegas. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news