Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Heineken ensures the NZ Festival of Tennis goes green

Heineken, the title sponsor of the Heineken Open tennis tournament, says it was pleased to work with Tennis Auckland, the Glass Packaging Forum and LOVENZ to reduce the internationally acclaimed sporting event’s environmental footprint.

This year, spectators at the New Zealand Festival of Tennis, held across the first two weeks of January, were actively encouraged to recycle their glass bottles and other drinks containers. The result of this new green initiative was the recycling of 14.5 tonnes of mixed recyclables; 7.9 tonnes of glass bottles and 3.8 tonnes of cardboard.

Heineken New Zealand’s marketing manager, Jennie Macindoe, said the brand was committed at the outset to ensuring the event was successful from a sustainability perspective.

“There is definitely a shift in the way we activate our sponsorships as we look to instil a green initiative within all of our events. This year we ran a collaborative effort with Tennis Auckland, the Glass Packaging Forum under the LOVENZ brand to ensure there was a recycling programme in place to help lessen the environmental impact of the New Zealand Festival of Tennis. The final figures from the recycling drive were fantastic, and we are extremely proud of spectators’ efforts to help create an environmentally friendly event.”

LOVENZ project manager, Lyn Mayes, said it is encouraging to see high profile brands think about their environmental impact at large scale New Zealand sporting events.

“It is definitely encouraging to see large brands initiate steps to drive recycling at events they sponsor. LOVENZ and the Glass Packaging Forum worked closely with Heineken to forge a plan to drive recycling at the tennis and wanted to reiterate the recycle message to fans across the two weeks. It was great to see the results, with a massive 26 tonnes recycled achieving a 57% recycling rate across both tennis tournaments. Obviously the message which Heineken promoted on the big screen between matches each day during the Heineken Open hit home with many at the day and evening sessions, to do the right thing, and love New Zealand through recycling.”

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 
Werewolf: Katniss Joins The News Team

From the outset, the Hunger Games series has dwelt obsessively on the ways that media images infiltrate our public and personal lives... From that grim starting point, Mockingjay Part One takes the process a few stages further. There is very little of the film that does not involve the characters (a) being on screens (b) making propaganda footage to be screened and (c) reacting to what other characters have been doing on screens. More>>

ALSO:

Scoop Review Of Books: Ko Witi Te Kaituhituhi

Witi Ihimaera, the distinguished Māori author and the first Māori to publish a book of short stories and a novel, has adopted a new genre with his latest book. But despite its subtitle, this book is a great deal more than a memoir of childhood. More>>

Werewolf: Rescuing Paul Robeson

Would it be any harder these days, for the US government to destroy the career of a famous American entertainer and disappear them from history – purely because of their political beliefs? You would hope so. In 1940, Paul Robeson – a gifted black athlete, singer, film star, Shakespearean actor and orator – was one of the most beloved entertainers on the planet. More>>

ALSO:

"Not A Competition... A Quest": Chapman Tripp Theatre Award Winners

Big winners on the night were Equivocation (Promising Newcomer, Best Costume, Best Director and Production of the Year), Kiss the Fish (Best Music Composition, Outstanding New NZ Play and Best Supporting Actress), and Watch (Best Set, Best Sound Design and Outstanding Performance). More>>

ALSO:

Film Awards: The Dark Horse Scores Big

An inspirational film based on real life Gisborne speed-chess coach An inspirational film based on real life Gisborne speed-chess coach Genesis Potini, made all the right moves to take out top honours along with five other awards at the Rialto Channel New Zealand Film Awards - nicknamed The Moas. More>>

ALSO:

Theatre: Ralph McCubbin Howell Wins 2014 Bruce Mason Award

The Bruce Mason Playwriting Award was presented to Ralph McCubbin Howell at the Playmarket Accolades in Wellington on 23 November 2014. More>>

ALSO:

One Good Tern: Fairy Tern Crowned NZ Seabird Of The Year

The fairy tern and the Fiji petrel traded the lead in the poll several times. But a late surge saw it come out on top with 1882 votes. The Fiji petrel won 1801 votes, and 563 people voted for the little blue penguin. More>>

Music Awards: Lorde Reigns Supreme

Following a hugely successful year locally and internationally, Lorde has done it again taking out no less than six Tuis at the 49th annual Vodafone New Zealand Music Awards. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news