Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Heineken ensures the NZ Festival of Tennis goes green

Heineken, the title sponsor of the Heineken Open tennis tournament, says it was pleased to work with Tennis Auckland, the Glass Packaging Forum and LOVENZ to reduce the internationally acclaimed sporting event’s environmental footprint.

This year, spectators at the New Zealand Festival of Tennis, held across the first two weeks of January, were actively encouraged to recycle their glass bottles and other drinks containers. The result of this new green initiative was the recycling of 14.5 tonnes of mixed recyclables; 7.9 tonnes of glass bottles and 3.8 tonnes of cardboard.

Heineken New Zealand’s marketing manager, Jennie Macindoe, said the brand was committed at the outset to ensuring the event was successful from a sustainability perspective.

“There is definitely a shift in the way we activate our sponsorships as we look to instil a green initiative within all of our events. This year we ran a collaborative effort with Tennis Auckland, the Glass Packaging Forum under the LOVENZ brand to ensure there was a recycling programme in place to help lessen the environmental impact of the New Zealand Festival of Tennis. The final figures from the recycling drive were fantastic, and we are extremely proud of spectators’ efforts to help create an environmentally friendly event.”

LOVENZ project manager, Lyn Mayes, said it is encouraging to see high profile brands think about their environmental impact at large scale New Zealand sporting events.

“It is definitely encouraging to see large brands initiate steps to drive recycling at events they sponsor. LOVENZ and the Glass Packaging Forum worked closely with Heineken to forge a plan to drive recycling at the tennis and wanted to reiterate the recycle message to fans across the two weeks. It was great to see the results, with a massive 26 tonnes recycled achieving a 57% recycling rate across both tennis tournaments. Obviously the message which Heineken promoted on the big screen between matches each day during the Heineken Open hit home with many at the day and evening sessions, to do the right thing, and love New Zealand through recycling.”

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 
Scoop Review Of Books: The Typewriter Factory

I finished reading Don’t Dream It’s Over not long after it came out last August. I even started writing a review, which took something of an ‘I’m sorry people, but it’s already over’ approach. I’ve been pretty negative about journalism as it’s practiced in the mainstream (or MSM, or corporate media or liberal media or whatever terminology you prefer) for quite some time (see for example Stop the Press), and I believe the current capitalist media model is destructive and can’t be reformed. More>>

Sheep Update: Solo World Shearing Record Broken In Southland

Southland shearer Leon Samuels today set a new World solo eight-hours strongwool ewe-shearing after a tally of 605 in a wool shed north of Gore. More>>

ALSO:

Howard Davis Review: Dick Frizzell At The Solander Gallery

One of the most influential and celebrated contemporary Pop artists working in New Zealand, Dick Frizzell is mostly known for his appropriation of kitsch Kiwiana icons, which he often incorporates into cartoon-like paintings and lithographs. Not content with adhering to one particular style, he likes to adopt consciously unfashionable styles of painting, in a manner reminiscent of Roy Lichtenstein. More>>

Old Music: Pop Icon Adam Ant Announces NZ Tour

Following his recent sold out North American and UK tours, Adam Ant is celebrating the 35th anniversary of the release of his landmark KINGS OF THE WILD FRONTIER album with a newly-remastered reissue (Sony Legacy) and Australasian tour. More>>

Scoop Review Of Books:
Looking Back

Writing a memoir that appeals to a broad readership is a difficult undertaking. As an experienced communicator, Lloyd Geering keeps the reader’s interest alive through ten chapters (or portholes) giving views of different aspects of his life in 20th-century New Zealand. More>>

Scoop Review Of Books: Purple (and Violet) Prose

This is the second recent conjoint publication by Reeve and Stapp; all to do with esoteric, arcane and obscure vocabulary – sesquipedalian, anyone – and so much more besides. Before I write further, I must stress that the book is an equal partnership between words and images and that one cannot thrive without the other. More>>

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news