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Spotify Predicts GRAMMY Winners

• Macklemore & Ryan Lewis, Imagine Dragons and Lorde expected to take home top prizes, according to Spotify streaming data

• Spotify correctly predicted winners of the coveted Record of the Year and Album of the Year awards in 2013

Recording Academy, listen up: Spotify’s users have spoken and their streams have been tallied. The digital music service analyzed data on its top song and album streams to predict which nominees will win big at this Sunday’s highly anticipated GRAMMY Awards.

Key predictions include:

Record of the Year: Radioactive (Imagine Dragons)
There were no blurred lines in this category – the hit from Imagine Dragons has one-third more streams than Robin Thicke’s summer smash, which came in second on Spotify.

Album of the Year: The Heist (Macklemore & Ryan Lewis)
The Heist has over 40 percent more streams than Daft Punk’s Random Access Memories, and more than three times as many as the other three nominees combined.

Best New Artist: Macklemore & Ryan Lewis
This pair is the clear favorite, beating Kendrick Lamar by 70 percent and fellow newcomer Ed Sheeran by nearly triple the number of streams.

Best Pop Solo Performance: Royals (Lorde)
The race for Best Pop Solo is close, with Justin Timberlake’s Mirrors and Katy Perry’s Roar duking it out for second place.

Best Pop Duo/Group Performance: Get Lucky, Daft Punk Feat. Pharrell Williams & Nile Rodgers
Daft Punk did get lucky with 20 percent more streams of this hit than runner-up Blurred Lines.

The numbers don’t lie: in 2013, Spotify accurately projected that Gotye’s “Somebody That I Used to Know” would win the gilded gramophone for Record of the Year and that Mumford & Sons would take home the Album of the Year prize for “Babel.”

ENDS

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