Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


BNT confirms three year naming rights deal with SuperTourers

BNT confirms three year naming rights deal with V8 SuperTourers

V8 SuperTourers have confirmed a new major series sponsorship deal with BNT which installs the national automotive parts distributor as the naming rights sponsor of the BNT V8 SuperTourers for the next three years.

BNT is a significant supplier of a wide range of automotive parts, accessories and engineering supplies to trade customers throughout New Zealand. The company has been involved in Motorsport in New Zealand for over 25 years and supports all levels of motorsport from entry level, right through to the premier level of the V8 category.

In 2013, BNT supported the Series in a one year deal as naming rights sponsor. John Pollard, BNT Sales and Marketing Manager says continuing to support the V8 SuperTourers for the next three years is a positive business decision.

“The BNT V8 SuperTourers is growing from strength to strength and we have seen great return in terms of brand awareness and sponsor benefits. The Series is gaining popularity with fans, viewers, drivers and sponsors, so it made absolute sense for BNT to committ long term to the Series,” says Pollard.

Managing Director for BNT V8 SuperTourers Ray Noonan says that the Series has come a long way in two years and this sponsorship further reinforces how attractive the Series has become to major corporates who are looking for valuable strategic partnerships.

“We are thrilled to continue the partnership with BNT. Securing three year deals with sponsors like this really do cement the future of the category and send strong messages to other corporates in regards to the brand value our series provides,” says Noonan. “The growth we have experienced in the last twelve months in terms of TV viewership and Facebook Fans has been phenomenal.”

The number of BNT V8 SuperTourer Facebook fans grew from around 11,000 at the start of 2013 to today’s figure of 23,302 while the total audience reach for the 2013 grand final coverage on TV3’s CRC Motorsport was 226,100 viewers.

In addition to the naming rights sponsorship deal of the Series, BNT also have an individual car sponsorship deal with the Edgell car.

The series, which kicks off its third season with the Fuchs 250 at Highlands Motorsport Park this weekend, continues to attract big name drivers from New Zealand and Australia.

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Review: Henry Rollins Burning Down The House

With his lantern jaw, close-cropped hair, and muscle-bound physique, Henry Rollins could not be further from the US Marine image his appearance might suggest. More>>

A Series Of Tubes: 150 Years Of The Cook Strait Cable

“It was a momentous achievement for its time. The successful connection came on the third attempt at laying the cable, and followed a near disaster when the first cable snapped - almost destroying the ship Weymouth in the process,” says Ms Adams. More>>

ALSO:

February 2017: Guns N' Roses - New Zealand Dates Announced

Founder Axl Rose and former members, Slash and Duff McKagan have regrouped for one of the century’s most anticipated tours... Rolling Stone said: "This was the real thing, the thing we'd all been waiting for: the triumphant return of one of the most important bands to cross rock music history. And it happened in our lifetime.” More>>

Werewolf: Brando, Peckinpah And Billy The Kid

Gordon Campbell: Initially, One-Eyed Jacks was supposed to have been directed by Stanley Kubrick from a script by Sam Peckinpah – yet it quickly became Brando’s baby... More>>

Book Awards: ANZAC Heroes Wins Margaret Mahy Book Of The Year

“Simply stunning, with gold-standard production values,” say the judges of the winner of this year’s Margaret Mahy Book of the Year Award in the prestigious New Zealand Book Awards for Children and Young Adults. ANZAC Heroes is also the winner of the Elsie Locke Award for the Best Book in the Non-Fiction category. More>>

Baby Animals: Hamilton Zoo Rhino Calf Named

Hamilton Zoo’s latest rhino calf has been named Samburu and he's being celebrated with a unique zoo experience... Samburu arrived after his mother Kito’s 16-month pregnancy and the calf brings the number of white rhinos at Hamilton Zoo to six. More>>

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news