BNT confirms three year naming rights deal with SuperTourers
BNT confirms three year naming rights deal with V8 SuperTourers
V8 SuperTourers have confirmed a new major series sponsorship deal with BNT which installs the national automotive parts distributor as the naming rights sponsor of the BNT V8 SuperTourers for the next three years.
BNT is a significant supplier of a wide range of automotive parts, accessories and engineering supplies to trade customers throughout New Zealand. The company has been involved in Motorsport in New Zealand for over 25 years and supports all levels of motorsport from entry level, right through to the premier level of the V8 category.
In 2013, BNT supported the Series in a one year deal as naming rights sponsor. John Pollard, BNT Sales and Marketing Manager says continuing to support the V8 SuperTourers for the next three years is a positive business decision.
“The BNT V8 SuperTourers is growing from strength to strength and we have seen great return in terms of brand awareness and sponsor benefits. The Series is gaining popularity with fans, viewers, drivers and sponsors, so it made absolute sense for BNT to committ long term to the Series,” says Pollard.
Managing Director for BNT V8 SuperTourers Ray Noonan says that the Series has come a long way in two years and this sponsorship further reinforces how attractive the Series has become to major corporates who are looking for valuable strategic partnerships.
“We are thrilled to continue the partnership with BNT. Securing three year deals with sponsors like this really do cement the future of the category and send strong messages to other corporates in regards to the brand value our series provides,” says Noonan. “The growth we have experienced in the last twelve months in terms of TV viewership and Facebook Fans has been phenomenal.”
The number of BNT V8 SuperTourer Facebook fans grew from around 11,000 at the start of 2013 to today’s figure of 23,302 while the total audience reach for the 2013 grand final coverage on TV3’s CRC Motorsport was 226,100 viewers.
In addition to the naming rights sponsorship deal of the Series, BNT also have an individual car sponsorship deal with the Edgell car.
The series, which kicks off its third season with the Fuchs 250 at Highlands Motorsport Park this weekend, continues to attract big name drivers from New Zealand and Australia.