Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


All Blacks take to the sky once again with Air New Zealand

24 January 2014

Air New Zealand has reaffirmed its commitment to supporting the country’s world champion All Blacks for the upcoming 2014 season.

The airline will this year launch a global campaign promoting the association between the two well known brands, featuring some equally recognisable faces - Richie McCaw, Dan Carter and Kieran Read.

Air New Zealand has also added Dan Carter as an ambassador this week. He joins teammate and All Blacks’ captain Richie McCaw, who has had a longstanding partnership with the airline.

Air New Zealand Chief Executive Christopher Luxon says the airline remains extremely proud to support the country’s favourite team both on the ground and in the air.

“We have been a sponsor of rugby in New Zealand for more than two decades and have been an official partner of the All Blacks since 1998. We are incredibly proud to showcase the best team in the world in key markets globally like Australia and the United Kingdom. This latest campaign that puts Richie McCaw, Dan Carter and Kieran Reid alongside our award-winning products and staff will centre further attention on our airline and nation to help drive the tourism industry,” Mr Luxon says.

The new All Blacks brand campaign will feature in magazines, billboards, online and social media and will be launched in the lead up to the Steinlager Series against England.

New Zealand Rugby Chief Executive Steve Tew said Air New Zealand’s partnership with the All Blacks continues to help strengthen the profile of the team on the world stage.
“Air New Zealand’s longstanding support of rugby has provided a showcase for our teams and the silver fern both at home and throughout the world. As we head into another big year for our game, it’s exciting to see Air New Zealand continue to identify new and innovative ways to work with the All Blacks.”

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Book Awards: Jill Trevelyan's Story Of Peter McLeavey Is Book Of The Year

The story of Wellington art dealer Peter McLeavey and his gallery has won the prestigious New Zealand Post Book of the Year 2014 in a glittering ceremony in Wellington. More>>

ALSO:

Scoop Review Of Books: King Richard

Simon Nathan reviews 'Richard Seddon, King of God’s Own': My father grew up in Wellington during Seddon’s premiership... I can recall him standing under the Seddon statue in the grounds of parliament and telling me that Seddon had more backbone than Sid Holland and all his cabinet colleagues put together.. More>>

8 October: Miley Cyrus Bangerz Tour Coming To Auckland!

Dainty Group announced today that global superstar Miley Cyrus will bring her BANGERZ TOUR to New Zealand in October this year. This will be Miley’s first ever visit to New Zealand and there will only be one Auckland show before she takes her tour to Australia. More>>

ALSO:

Music: Lorde NZ Tour Confirmed In Four Major Cities!

In what will be her first ever New Zealand headline tour, Frontier Touring and Brent Eccles Entertainment are stoked to bring you four epic shows across the country! The all ages concerts take place late October/ early November in Christchurch, Dunedin, Wellington and Auckland. More>>

ALSO:

Scoop Review Of Books: Poor Economics

A review of and excerpt from Jonathan Boston and Simon Chapple’s Child Poverty in New Zealand. More>>

Head Count: Highest Population Growth Since 2003

The country’s population grew by 67,800 people, or 1.5 percent, in the year to 30 June 2014. This came from natural increase (births minus deaths) of 29,500 and net migration (arrivals minus departures) of 38,300. New Zealand's estimated resident population was 4.51 million at 30 June 2014. More>>

Fun-Enhancement: Research To Ensure Even Game For Less Skilled Players

A University of Canterbury engineering PhD student is researching sports, such as table tennis, to ensure closer games for both better and less skilled players. More>>

Werewolf: From The Lost Continent

It’s a case of better late than never for Olivier Assayas’ marvellous After May/Apres Mai, which first screened at Venice in 2012, got a theatrical release in Australia – but not here – and only now appears on DVD, after Assayas himself has moved on. More>>

ALSO:

Werewolf: Blue Eyed & Soulful

Last year’s Muscle Shoals documentary was a reminder that on some of soul music’s most hallowed tracks, the studio band consisted of a bunch of white guys from rural Alabama... More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news