Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


All Blacks take to the sky once again with Air New Zealand

24 January 2014

Air New Zealand has reaffirmed its commitment to supporting the country’s world champion All Blacks for the upcoming 2014 season.

The airline will this year launch a global campaign promoting the association between the two well known brands, featuring some equally recognisable faces - Richie McCaw, Dan Carter and Kieran Read.

Air New Zealand has also added Dan Carter as an ambassador this week. He joins teammate and All Blacks’ captain Richie McCaw, who has had a longstanding partnership with the airline.

Air New Zealand Chief Executive Christopher Luxon says the airline remains extremely proud to support the country’s favourite team both on the ground and in the air.

“We have been a sponsor of rugby in New Zealand for more than two decades and have been an official partner of the All Blacks since 1998. We are incredibly proud to showcase the best team in the world in key markets globally like Australia and the United Kingdom. This latest campaign that puts Richie McCaw, Dan Carter and Kieran Reid alongside our award-winning products and staff will centre further attention on our airline and nation to help drive the tourism industry,” Mr Luxon says.

The new All Blacks brand campaign will feature in magazines, billboards, online and social media and will be launched in the lead up to the Steinlager Series against England.

New Zealand Rugby Chief Executive Steve Tew said Air New Zealand’s partnership with the All Blacks continues to help strengthen the profile of the team on the world stage.
“Air New Zealand’s longstanding support of rugby has provided a showcase for our teams and the silver fern both at home and throughout the world. As we head into another big year for our game, it’s exciting to see Air New Zealand continue to identify new and innovative ways to work with the All Blacks.”

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Game Review: Midsomer Murders Meets First Year Philosophy

Developed by The Chinese Room, Everybody's Gone to the Rapture sees the player exploring what appears to be a recently abandoned idyllic English village trying to figure out where everybody's gone. Spoiler: they've gone to the rapture. (On a serious note, this review contains plot spoilers.) More>>

Scoop Review Of Books: Clear Science

It was really after his move to Wellington, to Victoria University, that it became apparent that Sir Paul Cllaghan was much more than an eminent physicist... More>>

ALSO:

Francis Cook: Weekend SportzMania! All Blacks! Netball!

Sports were on all weekend. I normally don’t write about sports but with Richie McCaw tipped to be the next Prime Minister, and Colin Craig arguing sports are almost as important as politics, I thought “what better time to start!” More>>

ALSO:

Beervana: Aussie Pav Beer Declared Taste Of NZ

In a surprising upset, an Australian beer modelled on the pavlova, created by Brisbane brewery Newstead Brewing, the 250 Beers blog and Scratch Bar, has been announced the winner at the Beervana craft beer festival ‘Flag Brew’ competition, which challenged media and brewing teams to capture the distinctive taste of New Zealand. More>>

ALSO:

Transport: Air NZ Teams Up With All Blacks For Men In Black Video

Inspired by the Columbia Pictures global film franchise Men in Black, Air New Zealand’s latest safety instalment features All Blacks’ Captain Richie McCaw and Dan Carter as Men in Black agents. More>>

ALSO:

World Champions: BRADAS Of Identity Company Take On The World And Win Gold

This is only the second time since NZ has qualified for the HHI world finals that NZ has taken home a GOLD medal in this division. REQUEST Dance Crew being the only other NZ crew to achieve this. New Zealands only other medal this year was Silver for the Royal Family in a very close final in the Megacrew division. More>>

Scoop Review Of Books: Contrary To Popular Belief - Lloyd Geering

Many older Dunediners like myself, and indeed older Presbyterians and others throughout the country, will remember the controversy aroused by the articles and speeches of Professor Geering, Principal of Knox College Theological Hall in the late 1960s... More>>

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news