Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


All Blacks take to the sky once again with Air New Zealand

24 January 2014

Air New Zealand has reaffirmed its commitment to supporting the country’s world champion All Blacks for the upcoming 2014 season.

The airline will this year launch a global campaign promoting the association between the two well known brands, featuring some equally recognisable faces - Richie McCaw, Dan Carter and Kieran Read.

Air New Zealand has also added Dan Carter as an ambassador this week. He joins teammate and All Blacks’ captain Richie McCaw, who has had a longstanding partnership with the airline.

Air New Zealand Chief Executive Christopher Luxon says the airline remains extremely proud to support the country’s favourite team both on the ground and in the air.

“We have been a sponsor of rugby in New Zealand for more than two decades and have been an official partner of the All Blacks since 1998. We are incredibly proud to showcase the best team in the world in key markets globally like Australia and the United Kingdom. This latest campaign that puts Richie McCaw, Dan Carter and Kieran Reid alongside our award-winning products and staff will centre further attention on our airline and nation to help drive the tourism industry,” Mr Luxon says.

The new All Blacks brand campaign will feature in magazines, billboards, online and social media and will be launched in the lead up to the Steinlager Series against England.

New Zealand Rugby Chief Executive Steve Tew said Air New Zealand’s partnership with the All Blacks continues to help strengthen the profile of the team on the world stage.
“Air New Zealand’s longstanding support of rugby has provided a showcase for our teams and the silver fern both at home and throughout the world. As we head into another big year for our game, it’s exciting to see Air New Zealand continue to identify new and innovative ways to work with the All Blacks.”

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 
Sheep: Shearing Record Smashed In Hawke’s Bay

Three shearers gathered from around New Zealand have smashed a World record by 264 sheep despite the heat, the pumiced sheep of inland Hawke’s Bay and a year’s wool weighing an average of over 3.5kg a sheep. More>>

ALSO:

Carrie Fisher: Hollywood In-Breeding & The Velocity Of Being - Binoy Kampmark

There was always going to be a good deal of thick drama around Carrie Fisher, by her own confession, a product of Hollywood in-breeding. Her parents, Debbie Reynolds and the crooner Eddie Fisher, provided ample material for the gossip columns in a marriage breakup after Eddie sped away with Elizabeth Taylor. More>>

  • Image: Tracey Nearmy / EPA
  • Gordon Campbell: On The Best Albums Of 2016

    OK, I’m not even going to try and rationalise this surrender to a ‘best of’ listicle. Still…maybe there is an argument for making some semblance of narrative order out of a year that brought us Trump, Brexit and the deaths of Prince, David Bowie, Leonard Cohen and Alan Vega, who I missed just as much as the Big Three. So without further ado….oh, but first a word from the sponsor More>>

    Emojis: World’s First Māori Emoji App Launched

    It’s here - the world’s first Māori emoji app Emotiki has landed just in time for summer roadtrips and santa stockings, with 200 Māori and Kiwi cultural icons for people to share their kiwiana moments with each other and the world. More>>

    ALSO:

    Howard Davis: Album Of The Year - Van Morrison's 'Keep Me Singing'

    2016 was a grand year for Van The Man - The Belfast Cowboy turned 71, received a knighthood, and reissued an expanded set of soul-fired live recordings from 1973 ('It's Too Late to Stop Now'). In the game for 53 years now, Morrison's albums consistently open new windows into the heart and soul of one of the most enigmatic figures in modern music. More>>

    Review: The NZSO Performs Handel's Messiah

    Max Rashbrooke: Saturday night's performance took the piece back to something like the way it would have originally been performed when premiered in 1742, with an orchestra of 20-30 players and only a few more singers. More>>

    Culture: Rare Hundertwasser Conservation Posters Found After 40 Years

    When Jan and Arnold Heine put a roll of conservation posters into storage in 1974 they had no idea that 42 years later they would be collectors items. More>>

    Get More From Scoop

     
     

    LATEST HEADLINES

     
     
     
     
    Culture
    Search Scoop  
     
     
    Powered by Vodafone
    NZ independent news