Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Emirates to connect fans to next two Rugby World Cups

28 January 2014

Emirates, a global connector of people and places, and Rugby World Cup Limited (RWCL), today announced a sponsorship agreement for Rugby World Cup 2015 and 2019 which will be held in England and Japan respectively.

The airline also extended its sponsorship of the International Rugby Board’s (IRB) match officials until the end of 2019, which includes for the first time in Rugby World Cup (RWC) history the rights to brand the shirts of match officials on the field of play during the tournament. Since the inception of RWC in 1987, no brand has ever featured on the playing kits of players or match officials.

Emirates first sponsored the RWC 2007 in France as a Tournament Sponsor, and then became a Worldwide Partner for RWC 2011 in New Zealand.

Emirates is well positioned to fly fans to England with four services a day from New Zealand offering connections at Dubai to its direct flights to key RWC venue cities, including London, Manchester, Birmingham and Newcastle.. It currently offers over 100 flights per week into the UK, of which 42 are serviced by its flagship A380 aircraft.

“Rugby is a core part of Emirates’ sports sponsorship portfolio,” said Tim Clark, President of Emirates Airline. “We’ve supported rugby around the world for more than 20 years, and we are glad to have helped connect hundreds of thousands of passionate rugby fans from around the globe through these events. Rugby is an international sport that reaches an international audience, many of whom are Emirates customers.

“The 2011 tournament in New Zealand was the most widely-broadcast Rugby World Cup ever, and we anticipate the next two Rugby World Cups will only be more spectacular. For Emirates, it was a natural decision to be the first Worldwide Partner of both the England and Japan tournaments, and as official airline we look forward to flying fans to experience the event for themselves.”

"We are excited to be renewing our long-standing and highly-successful partnership with Emirates,” said Brett Gosper, IRB Chief Executive and Rugby World Cup Limited Managing Director. “Emirates is a strong champion of rugby worldwide and the reappointment of a globally renowned brand and a world leader in the airline industry further underscores the enormous prestige of Rugby World Cup in the global sporting and business marketplaces,"

"We look forward to building on our strong collaboration with Emirates to further enhance the promotion of rugby and the world's top referees as we build towards and beyond what promises to be an exceptional England 2015 tournament that will engage and inspire new fans and participants the length and breadth of the host nation and around the world," he added.

In terms of the agreement, Emirates will be an official Worldwide Partner of Rugby World Cup 2015 and 2019, as well as the official airline. The familiar ‘Fly Emirates’ logo will adorn the shirts of match officials, and Emirates will have its branding displayed around all stadiums in England and Japan where matches will be played during the six-week long tournaments.

RWC 2015 kicks off on 18 September at Twickenham Stadium in London; with hosts England taking on a yet-to-be decided qualifying national team from the Oceana 1 region. So far 13 countries have qualified for the tournament, with the remaining seven teams to make up the final 20 to be decided through qualifying matches over the coming months.

From left to right, IRB referees Glen Jackson (New Zealand), Steve Walsh (Australia), Craig Joubert (South Africa) and Wayne Barnes (England) at Madinat Jumeirah. They were among a group of 21 referees who recently attended an IRB training camp at the Sevens Stadium in Dubai. Emirates has extended its sponsorship of the IRB referees until 2019.

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

A Series Of Tubes: 150 Years Of The Cook Strait Cable

“It was a momentous achievement for its time. The successful connection came on the third attempt at laying the cable, and followed a near disaster when the first cable snapped - almost destroying the ship Weymouth in the process,” says Ms Adams. More>>

ALSO:

February 2017: Guns N' Roses - New Zealand Dates Announced

Founder Axl Rose and former members, Slash and Duff McKagan have regrouped for one of the century’s most anticipated tours... Rolling Stone said: "This was the real thing, the thing we'd all been waiting for: the triumphant return of one of the most important bands to cross rock music history. And it happened in our lifetime.” More>>

Werewolf: Brando, Peckinpah And Billy The Kid

Gordon Campbell: Initially, One-Eyed Jacks was supposed to have been directed by Stanley Kubrick from a script by Sam Peckinpah – yet it quickly became Brando’s baby... More>>

Book Awards: ANZAC Heroes Wins Margaret Mahy Book Of The Year

“Simply stunning, with gold-standard production values,” say the judges of the winner of this year’s Margaret Mahy Book of the Year Award in the prestigious New Zealand Book Awards for Children and Young Adults. ANZAC Heroes is also the winner of the Elsie Locke Award for the Best Book in the Non-Fiction category. More>>

Baby Animals: Hamilton Zoo Rhino Calf Named

Hamilton Zoo’s latest rhino calf has been named Samburu and he's being celebrated with a unique zoo experience... Samburu arrived after his mother Kito’s 16-month pregnancy and the calf brings the number of white rhinos at Hamilton Zoo to six. More>>

Gordon Campbell: On The Rio Olympics

Were you pretty excited earlier this week when Vietnam won its first ever Olympic gold medal? Hanoi, reportedly, went wild... Perhaps we should keep Vietnam’s golden moment in mind as we gear up for saturation media coverage of New Zealand’s medal achievements in Rio. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news