Corporate Cabs named top brand for second year
Premium taxi company Corporate Cabs has been named a Superbrand for the second year in a row, ahead of any other taxi companies.
Chief executive Colin Samson is delighted that Corporate Cabs has once again been selected by the people of New Zealand as a Superbrand, based on Neilsen NZ research.
“It’s great to know that our customers value the top notch service we give them and it’s a credit to our owner-drivers that they uphold our values,” he says.
Corporate Cabs is in good company, with other Superbrands named for 2014 including Whittakers, ANZ. Brancott Estate and Countdown.
Last year was the first year Superbrands came to New Zealand, although it has been in more than 83 countries for 17 years.
To identify New Zealand’s Superbrands, Neilsen sourced information from its Consumer and Media Insights (CMI), Consumer Panels Service (CPS) and Omnibus surveys.
CMI is based on 12,000 face-to-face interviews with Kiwi’s each year, CPS is a panel of 2500 households that measure consumables, and the Omnibus is a continuous survey of 1000 households.
Corporate Cabs has more than 400 drivers in Auckland, Wellington, Christchurch, Dunedin and Queenstown.
“We do offer the best service – beautiful vehicles, positive, pleasant service and drivers who love what they’re doing, all for a competitive price,” says Mr Samson.