Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search


Loading Docs Launchpad Lifts Off With Crowdfunding Campaign

Loading Docs Launchpad Lifts Off With Crowdfunding Campaign

4 February, 2014

February will be a nerve-wracking month for ten local filmmakers as they embark on crowdfunding campaigns to raise money for the production of a documentary film as part of New Zealand short documentary initiative Loading Docs.

With support from the New Zealand Film Commission and NZ On Air’s Ignite Digital Media Fund, Loading Docs is an ambitious launchpad for local documentary shorts that supports the funding, production and online distribution of innovative three-minute documentary shorts.

Promotion for the films begins with the month-long crowdfunding campaign on beginning on February 3rd, which provides filmmakers with a platform to reach out to audiences even before production has begun.

"Loading Docs presented an exciting opportunity to bring to life a short animation-based documentary idea of mine. I like the one-to-one relationship a filmmaker can have with their audience when sharing their work online. The Loading Doc's format and crowd-funding approach brings this relationship full circle and allows me to share a particularly personal story within the online community," says Loading Docs filmmaker Joel Kefali.

Joel is an acclaimed art director, filmmaker, TV commercials director and music video director most notably winning best music video for Lorde Royals.

Developing a strong relationship with their audience and promoting their work online is now an essential aspect of filmmaking, and each Loading Docs filmmaker has their own micro-site on to promote their film:

“Loading docs offers the opportunity to help me make a small story that I am passionate about telling. What's unique about Loading Docs is their interest in social media, publicity and distribution, as well as the final film. As an independent filmmaker/ producer it's hard enough making the films, let alone thinking about the publicity and distribution side of things. I'm impressed with Loading Doc’s foresight in helping filmmakers engage with an audience through social media and getting their work seen locally and internationally”, says Loading Docs filmmaker Zoe McIntosh.

Zoe is an award winning film, documentary and commercial director well known for her unique approach to portraying characters from the fringes of society.

Online distribution is also an important opportunity for filmmakers to explore, and an aspect of Loading Docs that has excited filmmakers:

“I was attracted to Loading Docs because the short documentary is a format that feels really relevant right now. I watch at least a couple a short docs every week on various blogs and websites. This format is accessible to not only view but also to approach as a filmmaker - short and focused,” says Loading Docs filmmaker Alex Sutherland.

Alex is a renowned commercials director and founder of company Thick As Thieves.

The ten films produced under the Loading Docs banner represent an array of local documentary making talent and an eclectic range of subjects, all united by the theme of ‘home’.

Each filmmaking team will run their own crowdfunding campaign on PledgeMe with a $2,000 funding goal. Filmmakers have taken a creative approach to creating campaigns with unique rewards such as a personalised tā moko design or an invitation to an exclusive film premiere, hangi and party at Whakarae Marae for supporters of the film, The Road to Whakarae. Director Alex Sutherland has made a personal commitment to grow a mullet to support his film, The Jump,while pledgers to Queer Selfies, have the chance to have a personal YouTube video tribute made by one of New Zealand’s most popular Drag Queens or Drag Kings.

The Loading Docs crowdfunding campaigns kick off today on PledgeMe

Find out more about the filmmakers and their PledgeMe campaigns at

The Films

Dans (Director Joel Kefali, Producer Amber Easby) animates an elderly Turkish migrant’s recollections of his early days as a refugee in Aotearoa at the legendary Orange Ballroom.

In The Road to Whakarae (Producer/Director Tim Worrall and Aaron Smart) a Tūhoe kaumatua sings his family back to their kāinga in the Urewera ranges.

Stop/Go offers an intimate look at the humble kiwi Stop/Go road contractor and the epic environment that he calls home.

Homing (Director Andrew Scott) takes us on a summery domestic journey in sound and image presented in a single, continuous shot.

The Jump (Director Alex Sutherland, Producer Rebekah Kelly) plunges into the untold story of theorigins of Bungy jumping and its unsung creator Chris Sigglekow.

Living like a King (Director Zoe McIntosh) is a portrait of one of Christchurch's oldest Streeties (aka Cowboy) and his unexpected taste of what it’s like to live like a King.

Today (Producer/Director Prisca Bouchet & Nick Mayow) enters a rest home in South Auckland to provide access to a world many New Zealander’s call home.

Queer Selfies (Director Robyn Paterson, Producer Paula Boock) shows that coming out is one thing, coming home is another.

Wayne (Director Kirsty Griffin) invites us into the world of a man with profound intellectual disabilities making a go of living an independent life in a home of his own for the first time.

Loading Docs is a groundbreaking initiative to fund, create and distribute 3-minute New Zealand documentary shorts based on the theme of ‘home’. Loading Docs has been made with the support of The New Zealand Film Commission and NZ On Air’s Ignite Digital Media Fund.

For more information visit


© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


13/10: 40 Years Since The Māori Land March Arrived At Parliament

Traffic into Wellington came to a standstill as thousands of Māori and Pākehā streamed along the motorway into the capital on 13 October 1975, concluding the Māori land march to parliament. More>>


Scoop Review Of Books: Before The Quakes

Remembering Christchurch: Voices from decades past: The Christchurch I lived in for my first 23 years was where four-year-olds walked alone to kindergarten, crossing roads empty of all but a couple of cars per hour. My primary school, Ilam, was newly built on a grassy paddock surrounded by rural land... More>>

6-11 October: New Zealand Improvisation Festival Hits Wellington

Wellingtonians will have a wide selection of improv to feast on with a jam packed programme containing 22 shows, three companies from Australia, two companies from Auckland, one from Nelson, one from Christchurch and seven from Wellington. More>>


Bird Of The Year: New Zealanders Asked To Vote For Their Favourite Native Bird

Te Radar, David Farrier, Heather du-Plessis Allan and Duncan Garner are just some of the New Zealanders championing their favourite native bird in Forest & Bird’s annual Bird of the Year competition, which kicks off today.. More>>


Werewolf Film: It Follows - Panic In Detroit

Philip Matthews: When you heard last month that Wes Craven had died and you wanted to pay homage, you could have sat down with any one of five of his films that helped reinvent American horror at least three times over three decades... Or you could just have watched one of the greatest recent horror films that would probably not exist without Craven. More>>


Werewolf Music: Searching For The White Wail - On Art Pepper, etc

If the word ‘hipster’ means anything – which it arguably doesn’t – it seems to be more of an impulse than a condition. One always headed for the margins, and away from the white-bred, white-bread mainstream... More>>


Get More From Scoop



Search Scoop  
Powered by Vodafone
NZ independent news